| KN15104 |
| KEY NOTE REPORT : Soft Drinks (Carbonated & Concentrated) : May 2004 |
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This report covers:soft drinks, carbonates, concentrates,cola, fruit carbonates, mixers, ready-to-drink (RTD), low calorie versions, new flavours,Own-Label Production,Global brands, new products, hybrid drinks,
Companies and brand names covered include: AG Barr, Britvic Soft Drinks, Glaxosmithkline, Nichols, Red Bull Company, Bottle Green, Drinks Company, Cadbury Schweppes, Calypso Soft Drinks, Crystal Drinks, Danone, Del Monte, Princes Soft Drinks, Proctor & Gamble, Silver Spring Mineral Water, T & T Beverages, Virgin Drinks Company, The Coca-Cola Company, PepsiCo,
| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| Carbonates |
| Concentrates |
| Ready-to-drink (RTD) |
| Low-Calorie Versions |
| MARKET TRENDS |
| New Flavours Challenge Traditions |
| New Products Cross Old Boundaries |
| Hybrid Drinks |
| Favourable Underlying Factors |
| Stable Leadership Positions |
| Threats from Bottled Water and Obesity Allegations |
| Hedonism and Fashion Still Stimulate Demand |
| ECONOMIC TRENDS |
| Population |
| Table 1: UK Resident Population by Sex (000), Mid-Years 1998-2002 |
| Gross Domestic Product |
| Table 2: UK Gross Domestic Product at Current and Constant 1995 Prices (£m), 1998-2002 |
| Inflation |
| Table 3: UK Rate of Inflation (%), 1998-2002 |
| Unemployment |
| Table 4: Actual Number of Unemployed Persons (million), 1998-2002 |
| Household Disposable Income |
| Table 5: Household Disposable Income by Value (£), 1998-2002 |
| MARKET POSITION |
| The UK |
| Table 6: Carbonates and Concentrates/RTD in the Total Drinks Market by Value (£m at rsp and %), 2003 |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| Table 7: The UK Soft Drinks Market by Broad Distribution Channel by Value (£m at rsp and %), 1999-2003 |
| Table 8: The UK Market for Carbonates and Concentrates/RTD by Value (£m at rsp), 1999-2003 |
| Table 9: Retail Price Indices for Drinks (Index 1999=100), 1999-2003 |
| By Market Sector |
| Carbonates |
| Table 10: The UK Carbonated Soft Drinks Market by Flavour by Value (£m at rsp and %), 2003 |
| Cola |
| Fruit Carbonates |
| Table 11: Estimated Breakdown of the Fruit Carbonates Market by Value (£m at rsp and %), 2003 |
| Mixers |
| Other Carbonates |
| Concentrates/RTD |
| OVERSEAS TRADE |
| 3. Industry Background |
| RECENT HISTORY |
| INDUSTRY SYNOPSIS |
| Table 12: Industry Synopsis for UK Producers of Mineral Water and Soft Drinks (£000 and %), 2003 |
| NUMBER OF COMPANIES |
| Table 13: Number of VAT-Based Enterprises Engaged in the Manufacture of Mineral Waters and Soft Drinks by Turnover Sizeband (£000), 2003 |
| EMPLOYMENT |
| Table 14: Number of VAT-Based Local Units Engaged in the Manufacturer of Mineral Waters and Soft Drinks by Number of Employees, 2003 |
| REGIONAL VARIATIONS IN THE MARKETPLACE |
| DISTRIBUTION |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| KEY TRADE ASSOCIATION |
| British Soft Drinks Association |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS |
| Table 15: Major Soft Drinks Companies and Their Brands, 2004 |
| A.G. BARR PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Table 16: Financial Results for A.G. Barr PLC by Turnover and Pre-Tax Profit (£m and number), Years Ending 27th January 2001, 26th January 2002 and 25th January 2003 |
| BRITVIC SOft DRINKS LTD/PEPSICO INC. |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Table 17: Financial Results for Britannia Soft Drinks Ltd by Turnover and Pre-Tax Profit (£m and number), Years Ending 30th September 2000, 29th September 2001 and 28th September 2002 |
| COCA-COLA ENTERPRISES LTD |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Table 18: Financial Results for Coca-Cola Enterprises Ltd by Turnover and Pre-Tax Profit (£m and number), Years Ending 31st December 2000-2002 |
| GLAXOSMITHKLINE PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Table 19: Financial Results for GlaxoSmithKline PLC by Turnover and Pre-Tax Profit (£m and number), Years Ending 31st December 2000-2002 |
| NICHOLS PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Table 20: Financial Results for Nichols PLC by Turnover and Pre-Tax Profit (£m and number), Years Ending 31st December 2000-2002 |
| RED BULL COMPANY LTD |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Table 21: Financial Results for Red Bull Company Ltd by Turnover and Pre-Tax Profit (£m and number), Years Ending 31st December 2000-2002 |
| OTHER COMPANIES |
| Beverage Brands (UK) Ltd |
| Bottle Green Drinks Company Ltd |
| Cadbury Schweppes PLC |
| Table 22: Financial Results for Cadbury Schweppes PLC by Turnover and Pre-Tax Profit (£m and number), Years Ending 29th December 2000, 30th December 2001 and 31st December 2002 |
| Calypso Soft Drinks Ltd |
| Cott Corporation |
| Crystal Drinks (UK) Ltd |
| Danone Ltd |
| Del Monte Foods Ltd |
| Princes Soft Drinks Ltd |
| Procter & Gamble Ltd |
| Silver Spring Mineral Water Company Ltd |
| T&T Beverages Ltd |
| The Virgin Drinks Company Ltd |
| OWN-LABEL PRODUCTION |
| OUTSIDE SUPPLIERS |
| MARKETING ACTIVITY |
| Main Media Advertising |
| Table 23: Main Media Advertising Expenditure on all Soft Drinks (£000), Year Ending September 2003 |
| Table 24: Main Media Advertising Expenditure on Carbonated Soft Drinks (£000), Year Ending September 2003 |
| Table 25: Main Media Advertising Expenditure on Concentrates/RTD Soft Drinks (£000), Year Ending September 2003 |
| Other Marketing |
| 5. Strengths, Weaknesses, Opportunities and Threats |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
| 6. Buying Behaviour |
| Consumer Penetration |
| Table 26: Penetration of Soft Drinks (% adults), 2003 |
| Table 27: Penetration of Carbonates and Concentrates by Sex, Age, Social Grade, Region and Household Income (% of adults), 2003 |
| 7. Current Issues |
| CORPORATE ACTIVITY |
| NEW BRAND/EXTENSION ACTIVITY |
| OTHER SOft DRINKS ACTIVITY |
| MARKETING CONTROVERSIES |
| 8. The Global Market |
| UK |
| THE GLOBAL BRANDS |
| The Coca-Cola Company |
| PepsiCo |
| Cadbury Schweppes PLC |
| Local Brands and Products |
| 9. Forecasts |
| INTRODUCTION |
| Forecast Economic Trends |
| Population |
| Table 28: Forecast UK Resident Population by Sex (000), 2003-2007 |
| Gross Domestic Product |
| Table 29: Forecast UK Gross Domestic Product in Real Terms (%), 2003-2007 |
| Inflation |
| Table 30: Forecast UK Rate of Inflation (%), 2003-2007 |
| Unemployment |
| Table 31: Forecast Actual Number of Unemployed Persons (million), 2003-2007 |
| FORECASTS 2004 to 2008 |
| Table 32: The Forecast UK Market for Carbonates and Concentrates/RTD by Sector by Value at Current Prices (£m at rsp and %), 2004-2008 |
| FUTURE TRENDS |
| 10. Company Profiles |
| A.g. Barr Plc |
| Britannia Soft Drinks Ltd |
| Coca-cola Enterprises Ltd |
| GLAXOSMITHKLINE PLC |
| Nichols Plc |
| Red Bull Company LTd |
| 11. Further Sources |
| Associations |
| General Sources |
| Government Publications |
| Other Sources |
| Bonnier Information Sources |
The global marketing battle between Coca-Cola and Pepsi, which has been fought for nearly a hundred years, continues to affect the market for soft drinks in the UK. This report covers their main battleground — the £5bn market for carbonated drinks, while also examining the £1.5bn market for concentrates such as squash and ready-to-drink (RTD) fruit drinks. The largest UK soft drinks company is, in fact, Cadbury Schweppes, which although selling its UK rights to Coca-Cola in 1997, operates as a global giant outside its domestic market.
Coca-Cola Enterprises Ltd dominates the UK market with a combination of its own brands — including Coca-Cola, Diet Coke, Fanta and Lilt — and the Schweppes brands. In second place is Britvic Soft Drinks Ltd, which represents the PepsiCo range in the UK, as well as maintaining a strong roster of indigenous brands such as Robinson's squash, Tango and many others. The third major force is GlaxoSmithKline PLC, primarily a pharmaceuticals company but also the owner of two major soft drinks ranges: Lucozade and Ribena.
Brand loyalty is extremely important and the major companies spend heavily on marketing and product innovation to develop and maintain it. New flavours and inventive types of packaging are constantly being added to ranges.
Examples from the 2000s include vanilla-flavoured colas and sports caps for drinks bottles. However, consumers are becoming more sophisticated and some soft drink brands have recently run into marketing problems by making over-zealous claims regarding their products.
Current trends lean towards producing variations of established brands rather than launching completely new products. There is a strong trend towards targeting consumers more specifically — sports enthusiasts, young children, fashion-conscious teenagers, health-conscious older adults and so forth. Market growth is fairly steady but it can be boosted, as was seen in 2003 with the hot, dry summer.
Text © 2004Key Note
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Last updated by Amanda Porteous June
2004
