ISBN 1-85765-442-0

Table of Contents

Executive Summary

Back to Drink Index and Shopping Cart

Back To REPORTFINDER home page and Search Engine

TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET POSITION

MARKET TRENDS

Table 1: Share of the UK Soft Drinks Market Taken by Bottled Waters by Volume ( percent), 1987-1995

Table 2: Domestic Versus Imported Bottled Waters by Volume ( percent), 1986-1994

Figure 1: Breakdown of Bottled Waters Market by Volume ( percent), 1994

Table 3: Still Versus Sparkling Bottled Waters by Volume ( percent), 1986-1994

Market Size

THE TOTAL MARKET

Table 4: The UK Market for Bottled Waters (£m at rsp and million litres), 1990-1995

Table 5: Breakdown of the UK Bottled Waters Market by Still and Sparkling Types (million litres and percent), 1990-1995

Table 6: Breakdown of the UK Bottled Waters Market by Still and Sparkling Types by Volume (million litres and percent), 1990-1995

Table 7: The Market for Flavoured Bottled Waters by Volume (million litres and percent), 1990-1995

Table 8: Breakdown of Bottled Waters Sales by Volume ( percent), 1994

Table 9: Value Shares of the Bottled Waters Market ( percent), 1994

Table 10: Value Shares of the UK Bottled Waters Market by Distributor ( percent), 1994

Industry Background

INDUSTRY CONCENTRATION

BRAND PENETRATION

OWN-LABEL PENETRATION

DISTRIBUTION

TRADE ASSOCIATIONS

Table 11: Market Shares by Value of the Leading Brands in Each Sector ( percent), 1994

Table 12: Market Shares by Value of the Three Leading Brands in Each Sector ( percent), 1994

Table 13: Shares by Value of the Main Market Segments Taken by Own Label ( percent), 1994

Table 14: Distribution of Sales of Bottled Waters by Volume ( percent), 1994

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

Table 15: Major Producers/Distributors of Bottled Waters in the UK by Type, 1994

Table 16: Market Shares Held by the Major Brands of CCSB/Perrier ( percent), 1994

Table 17: Selected Other Bottled Waters Brands, 1994

Table 18: Trends in Main Media Advertising Support for Bottled Waters, 1990-1994

Table 19: Main Media Advertising Expenditure on Bottled Waters Brands (£m), Year to December 1994

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE TOTAL MARKET

STILL WATER

SPARKLING

Buying Behaviour

POPULARITY OF MINERAL WATER

PENETRATION OF NATURAL MINERAL WATERS

REASONS FOR DRINKING MINERAL WATER

Table 20: Popularity of Mineral Waters ( percent), 1995

Table 21: Penetration of Natural Mineral Waters ( percent of adults), 1989-1994

Table 22: Usage of Mineral Waters by Level of Usage ( percent of adults), 1994

Table 23: Penetration of Natural Mineral Waters by Sex and Age ( percent of adults), 1994

Table 24: Penetration of Natural Mineral Water by Social Grade and Region ( percent of adults), 1994

Table 25: Proportion of Consumers Who Buy Bottled/Mineral Water in Bulk ( percent), 1995

Outside Suppliers to the Industry

Table 26: The Major Suppliers to the UK Soft Drinks Industry, 1994

Current Issues

A BROADER TARGET MARKET

GROWING ATTRACTION OF OWN LABEL

THE GROWTH OF IMPULSE BUYS

THE RISE OF MULTIPACKS

Forecasts

POTENTIAL GROWTH

THE NEED TO BOOST BRAND AWARENESS/LOYALTY

FORECASTS

Table 27: Per Capita Consumption in Selected European Markets (litres per head), 1993

Figure 2: Forecast Market for Bottled Waters (£m and million litres), 1994-1999

Table 28: Forecast Market for Bottled Waters (£m and million litres), 1994-1999

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Back to Top

EXECUTIVE SUMMARY

The UK bottled waters market was estimated to be worth around £319m in 1994, or 580 million litres. The market saw strong growth in 1994, with sales by volume rising by 18 percent and sales by value up by 14 percent. Price pressures remain strong in the industry, with average market prices declining in 1994. In 1995, sales growth is also expected to be strong, with volumes up by 15 percent and value sales up by 19 percent.

The bottled waters market consists of two main subsectors: still and sparkling. Still waters now account for around 60 percent of the UK market by volume. The past 3 or 4 years has seen the UK market beginning to stabilise with a 60:40 market split in favour of still waters, becoming the norm.

Flavoured water is still a niche segment of the market. However, the sector is growing fast and is now approaching 5 percent of the total UK market. Sales of flavoured waters are estimated by Key Note at around £25m in 1994, and are expected to rise to around £45m by the end of 1995.

Evian is the UK's leading brand of bottled water, well ahead of the second largest brand -- Volvic. The best selling domestic water is Aqua Pura which holds around 5.4 percent of the market. The two largest distributors in the market are Premier Waters and Coca-Cola & Schweppes Beverages (CCSB).

The bottled waters market has grown in conjunction with the changes in consumer attitudes and lifestyles over the past 10 to 15 years. The changes can be summarised as follows:

* increased concern with health
* concerns over the quality of mains, tap water
* the convergence of European lifestyles as a result of EU membership
* increased foreign travel.

The major factors impacting on the market today are:

* the recovery from recession
* attempts by manufacturers to broaden the target market
* the rise of own-label and tertiary brands
* increased importance of impulse, single-shot sales
* increased importance of planned, multipack sales.

Key Note estimate that volume sales of bottled waters will rise by 69.8 percent between 1994 and 1999, or at an average annual rate of 11.1 percent. Over the same period, sales by value are expected to grow by around 63.6 percent, or at an annual rate of 10.3 percent.

Text © 1995 Key Note

Back to Top

Back To REPORTFINDER HOME PAGE

Ariadne - working together with our customers to enhance productivity and increase knowledge

© 1999 www.the-list.co.uk Ariadne

Last updated by Duncan Nottage 5th March 1999