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| KN01007 |
| KEY NOTE
AGRICULTURAL MACHINERY 1997 |
|
Overview |
ISBN
1-85765-644-X
Table of Contents- Executive Summary
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TABLE OF CONTENTS
- Executive Summary
- Market Definition
- MARKET SECTORS
- MARKET POSITION
- MARKET TRENDS
- Table 1: Gross Fixed Capital Formation in
Agriculture at Current Prices (£m), 1984-1996
- Table 2: Gross Fixed Capital Formation in
Agriculture at Constant 1990 Prices (£m), 1984-1994
- Table 3: Machinery and Vehicle Repairs at
Current Prices (£m), 1984-1995
- Table 4: Machinery and Vehicle Repairs at
Constant 1990 Prices (£m), 1984-1995
- Market Size
- THE TOTAL MARKET
- INDIVIDUAL MARKET SECTORS
- TRACTORS
- OTHER AGRICULTURAL MACHINERY
- FOREIGN TRADE
- Table 5: UK Manufacturers' Sales of
Agricultural Machinery (£m), 1991-1996
- Table 6: Apparent UK
Market for Agricultural Machinery (£m), 1991-1996
- Table 7: UK New Tractor Registrations
(units), 1990-1996
- Table 8: UK Wheeled Agricultural Tractor
Registrations (units), 1990-1996
- Table 9: Agricultural
and Stable Special Purpose Vehicle (SPV) Motorparc (units),
1989-1994
- Table 10:
Agricultural and Special Purpose Vehicle Motorparc by Year of First
Registration (units), 1994
- Table 11: Monthly Wheeled Agricultural
Tractor Registrations (units), 1995
- Table 12: Horse Power Analysis of UK Wheeled
Tractor Registrations (units), 1985, 1990 and 1995
- Table 13: Regional Analysis of Wheeled
Tractor Registrations (units), 1985-1995
- Table 14: Estimated Combine Harvester Sales
(units), 1990-1996
- Table 15: Imports and Exports of
Agricultural Machinery (£m), 1990-1996
- Table 16: Imports of Agricultural Machinery
by Value - Excluding Tractors (£m and percent), 1995
- Table 17: Imports of Tractors
(£m, units and percent), 1995
- Table 18: Major Import Sources of Tractors
(£m, units and percent), 1995
- Table 19: Major Import Sources of Combine
Harvesters (£m, units and percent), 1995
- Table 20: Exports of Agricultural Machinery
by Value - Excluding Tractors (£m and percent), 1995
- Table 21: Exports of Tractors (£m,
units and percent), 1995
- Table 22: Major Export Destinations of
Tractors (£m, units and percent), 1995
- Table 23: Major Export Destinations of
Combine Harvesters (£m, units and percent), 1995
- Industry Background
- RECENT HISTORY
- INDUSTRY
CONCENTRATION
- DISTRIBUTION
- TRADE
ASSOCIATIONS
- Table 24: Number of VAT-Based Enterprises in
Agricultural Machinery Manufacture by Turnover (£000 and percent),
1995
- Competitor Analysis
- THE MARKETPLACE
- MARKET LEADERS
- OTHER COMPANIES
- ADVERTISING AND
PROMOTION
- Table 25: Leading UK Agricultural Machinery
Companies (£m), 1994/1996
- Table 26: Main Media Advertising Expenditure
on Tractors (£000), 1995-1996
- Table 27: Main Media Advertising Expenditure
on Other Farm Machinery (£000), 1995-1996
- Strengths, Weaknesses, Opportunities and
Threats (SWOT)
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- Buying Behaviour
- CONSUMER
PENETRATION
- Table 28: Size Distribution of Agricultural
Holdings in Europe by Acreage ( percent), 1996
- Table 29: Average Annual Crop Production
(000 tonnes), 1990/1991
- Table 30: Crop Areas and Livestock Numbers
in the UK (000 hectares, 000 heads and percent), 1995
- Table 31: Net Farm Income Indexed Against
Average Farm Income, 1988-1996
- Table 32: Number of VAT-Registered
Agricultural Businesses by Turnover (£000), 1995
- Outside Suppliers to the Industry
- STEEL SUPPLY
- TYRE MANUFACTURE
- ENGINE SUPPLY
- POWER SOURCES
- GLOBAL POSITIONING
SYSTEM RECEIVERS
- Current Issues
- TESTING SCHEME FOR
SPRAYERS
- ALL TERRAIN
VEHICLES GROWING IN POPULARITY
- ENVIRONMENTAL
CONCERNS FACING FARMERS
- TECHNICAL
ADVANCES
- GROWING
PENETRATION OF FAR EASTERN MARKETS
- Forecasts
- FUTURE
TRENDS
- FORECASTS 1997 TO
2000
- Table 33: Forecast UK Agricultural Machinery
Market (£m), 1997-2000
- Company Profiles
- INTRODUCTION
- DEFINITIONS
- FURTHER
INFORMATION
- Further Sources
- ASSOCIATIONS
- PERIODICALS
- DIRECTORIES
- GENERAL SOURCES
- HBI UK INFORMATION
SOURCES
- GOVERNMENT
PUBLICATIONS
- OTHER SOURCES
Back to Top
EXECUTIVE SUMMARY
The apparent UK market for agricultural machinery
was estimated by Key Note to be worth £2.22bn in 1995, with UK
manufacturers' sales valued at £2.66bn. By 1996, manufacturers' sales are
estimated to have increased to £3.54bn, and the apparent UK market to
have been £2.95bn. In 1995, tractor sales made up the majority of
purchases, with the apparent tractor market totalling £1.51bn. The UK is
a net exporter of agricultural machinery, with a trade surplus of £436m
in 1995.
The market is divided into two main sectors. The
first category is that of tractors, and the second is that of other
agricultural equipment. The `other equipment' sector covers powered machines,
such as combine harvesters and all terrain vehicles, trailed equipment, such as
grassland machinery and crop cultivators, and static farm machinery, such as
milking parlours.
The early 1990s have seen the worst worldwide
agricultural downturn since the severe recession of the 1930s. Competition for
machinery sales is extremely intense in the UK, as it still remains one of the
most advanced agricultural countries in the world, and thus is an attractive
market for manufacturers. UK manufacturers have been fortunate, as Common
Agricultural Policy (CAP) subsidies have helped farmers purchase machinery.
This comes at a time when mechanical engineering sales have been severely hit
by the recession.
Whilst the bovine spongiform encephalopathy (BSE)
crisis has affected dairy herds, and to a lesser extent machinery sales into
this sector, generally sales have been buoyant in the cereals machinery market.
The CAP reforms have compensated farmers for an expected fall in cereal prices
at a time when worldwide prices were actually rising to EU levels. This,
coupled with a good harvest despite the dry weather in 1995, has resulted in
British farmers being cash rich.
UK manufacturers' sales of agricultural machinery
are predicted to grow by an average annual rate of 15.5 percent between 1996 and 2000,
reaching some £7bn by the turn of the century. The tractor sales sector
is expected to perform exceptionally well in comparison with other sectors.
However, if further CAP subsidies aimed at a specific crop are introduced, this
is likely to boost sales of any related machinery.
Text © 1997
Key Note
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