| IC7405X |
| PROSPECT SWETENHAMS BUSINESS RATIO : PUBLIC RELATIONS CONSULTANCIES - UK - JUNE 2004 |
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This Business Ratio report brings you detailed financial profiles, analysis and comparison of the leading 74 limited companies actively trading in this industry sector in Great Britain.
You can use this information in a wide number of ways, including:
- Benchmarking your own company's performance against the industry average or competitors
- Tracking industry or individual company performance trends
- Identifying investment or acquisition targets
- Evaluating the performance of suppliers to your business
- Spotting the "stars" of the industry, and those companies which are struggling to keep up
- Get Companies House information to help formulate a direct maketing plan
- Hone your marketing strategy by understanding the financial performance of competitors
- And much more
COMPANIES INCLUDED IN THIS REPORT
This Business Ratio report analyses, compares and contrasts the most recent financial details covering three or four years for the leading 74 companies in the industry. For comparison purposes, the base year is the most recent year for which the vast majority of companies have filed details. However, if firms have published more recent details, these are also included as a fourth year of accounts.
For each company, a full 3-year financial profile is provided, including details of its performance on 25 key ratios. The volume also ranks companies against each other on these performance factors, and league table rankings are provided for each. With these you can quickly and easily see how companies compare on performance in the base year.
The figures for all companies in the report are aggregated and analysed to bring you industry average profiles. These show clearly just how the upper part of the sector is performing, and indicate towards trends that may influence all players in the industry.
In addition, an industry overview reviews the findings of the report, highlighting major changes and drawing your attention to the best and worst performers.
The following companies are profiled by the report:
| PUBLIC RELATIONS CONSULTANCIES | PUBLIC RELATIONS CONSULTANCIES |
| Ams Advanced Marketing Services Ltd | Gavin Anderson (UK) Ltd |
| The Argyll Consultancies PLC | Gci London Ltd |
| August.One Communications Ltd | The Gem Group (Europe) Ltd |
| Aurelia Public Relations Ltd | Good Relations Ltd |
| The Band & Brown Group Ltd | Haggie Financial Ltd |
| Barclay Stratton Ltd | Hallmark Associates Ltd |
| Bell Pottinger Communications Ltd | Harrison Cowley Ltd |
| Bell Pottinger Corporate & Financial Ltd | Harrison Sadler Ltd |
| Bite Communications Ltd | Harvard Public Relations Ltd |
| Blue Zebra P.R. Ltd | Hill & Knowlton Ltd |
| Brodeur Worldwide Ltd | Hotwire Public Relations Ltd |
| Buchanan Communications Ltd | Huntsworth Group Ltd |
| Camargue (Cheltenham) Ltd | Icas Ltd |
| Camargue (London) Ltd | Jackie Cooper Public Relations Ltd |
| Camron Public Relations Ltd | Joe Public Relations Ltd |
| Chime Communications PLC | Ketchum Ltd |
| Citigate Public Affairs Ltd | Ld Publicity Ltd |
| Citigate Communications Ltd | Lewis Communications Ltd |
| Citigate Dewe Rogerson Ltd | Medical Action Communications Ltd |
| Citigate Smarts Ltd | Munro & Forster Communications Ltd |
| Clarion Communications (P.R.) Ltd | Nelson, Bostock Communications Ltd |
| College Hill Associates Ltd | Next Fifteen Communications Group PLC |
| Communication Group PLC (The) | Nexus Communications Group Ltd |
| Consolidated Communications Management Ltd | Phipps Public Relations Ltd |
| Daniel J. Edelman Ltd | Porter Novelli Ltd |
| Darwall Smith Associates Ltd | Portfolio Communications Ltd |
| De Facto Communications PLC | Powdene Publicity Ltd |
| Dpa Corporate Communications Ltd | Pps Group Ltd |
| Dryden Brown Ltd | Public Relations Principles Ltd |
| Elizabeth Hindmarch Public Relations Ltd | Qbo Bell Pottinger Ltd |
| The Europr Group Ltd | The Red Consultancy Ltd |
| Euro Rscg Biss Lancaster PLC | Richmond Towers Ltd |
| Financial Dynamics Ltd | Seecreak Ltd |
| Fishburn Hedges Boys Williams Ltd | Shine Communications Ltd |
| Fleishman-Hillard U.K. | Staniforth Ltd |
| Freud Communications Ltd | Taylor Alden Ltd |
| Garnett Keeler Public Relations Ltd | Weber Europe Ltd |
- Company Selection
- 1.1 Industry Definition
- 1.2 Company Selection
- 1.3 Changes of Name
- 1.4 New additions to the report
- 1.5 Treatment of Holding Companies & Subsidiaries
- 1.6 Large Changes in Accounts
- 1.7 Exceptionally Large Companies
- Industry Overview
- An expert review of the conclusions that can be drawn from the report, putting business developments into the context of recent industry developments and focusing on the performance of the industry as a whole and the leading players in it.
- Company Profiles
- Company data is presented alphabetically, with each company having a detailed profile over two pages showing address, activities, directors, subsidiaries and other company details plus Profit & Loss, Balance Sheet, Ratio Analysis and comparative performance.
- Performance League Tables
- These list companies in order of their performance compared to each other on key performance factors:
- SIZE
- Sales
- Pre-tax profit
- Total Assets
- Number of Employees
- PROFITABILITY
- Return on Capital
- Return on Net Assets
- Pre-tax Profit Margin
- Return on Investment
- Profit per £ of Pay
- EFFICIENCY
- Asset Utilisation
- Sales / Fixed Assets
- Stocks / Sales
- Debtor Days Outstanding
- LIQUIDITY
- Current Ratio
- Quick Ratio (Acid Test)
- GEARING
- Total Debt / Net Worth
- Equity Gearing
- Income Gearing (Interest Cover)
- EMPLOYEE PERFORMANCE
- Pay per Employee
- Sales per Employee
- Capital Employed per Employee
- Pay / Sales
- OTHER
- Exports / Sales
- GROWTH
- Sales growth
- Pre-tax Profit Growth
- Total Assets Growth
- Number of Employees Growth
- Exports Growth
- Industrial Profile
- This provides a Balance Sheet and a quick Profit and Loss account for the industry as a whole. Where the industry has been subdivided into 'subsectors', a profile for each of these is given, as well as a profile for the industry as a whole.
- Analysis Notes
- Definitions
- Company Index
EXECUTIVE SUMMARY
This Business Ratio report focuses on the leading 74 companies operating as public relations consultancies. This summary brings you a sample of key details from this invaluable report. The report itself includes many further analyses of the performance of individual companies and the industry as a whole. The report analyses company and industry performance over the three years up to 7th July 2003. During this period, the average company has seen sales fall by 23 percent, from £8.5 million in 2000/01 to £7.1 million in 2001/02 before reaching a three year low in 2002/03 of £6.5. Profits declined by 49.7 percent, from £759,000 in the first year of analysis to £382,000 in the final year.
Profitability
Employee Performance
Top Ten Companies by Turnover
| Profit Margin | Asset Utilisation | Total Debt/Net Worth | Sales | ||||||||
| Company Name and | (%) | (%) | Growth | ||||||||
| Third Year Sales £ million | 02/03 | 01/02 | 00/01 | 02/03 | 01/02 | 00/01 | 02/03 | 01/02 | 00/01 | % | |
| Report Averages | 5.7 | 8.9 | 8.9 | 1.63 | 1.76 | 1.95 | 49.4 | 54.6 | 42 | -12 | |
| Chime Comms. PLC | 119.9 | -30.3 | 5.9 | 9.7 | 1.47 | 1.12 | 1.1 | ^ | ^ | ^ | -10 |
| Nxt Fftn Comms Gp PLC | 40.3 | 10.2 | 0.8 | 6.3 | 2.53 | 2.93 | 2.34 | 8.5 | 55.8 | 36.4 | 5 |
| Hill & Knowlton | 29.6 | 8.7 | 13.5 | 8.4 | 0.76 | 0.89 | 1.21 | 51 | 42.5 | 7 | -14 |
| Fincl. Dynamics | 23.9 | 18.4 | 30.5 | 14.3 | 1.27 | 1.82 | 3.33 | 0.3 | 12.7 | 8.9 | -40 |
| Citigate Dewe Rogerson | 22.2 | -4.1 | 4.1 | 19.1 | 4.85 | 5.05 | 2.5 | ^ | 448.1 | 422.4 | -26 |
| Ketchum | 21 | 5.5 | -7.3 | 6.3 | 1.96 | 1.78 | 1.91 | ^ | ^ | ^ | 13 |
| Porter Novelli | 15.2 | -2 | -1.3 | -0.7 | 2.08 | 1.93 | 1.42 | 1169.1 | 986.9 | 170.2 | -10 |
| Daniel J. Edelman | 14.5 | -0.1 | 2.8 | 9 | 2.26 | 2.25 | 2.31 | 15.7 | 40 | 13.3 | -1 |
| Fishburn Hdgs Bys Wllms | 13.9 | 18.3 | 15.3 | 0.3 | 1.87 | 1.99 | 2.03 | 5.3 | 7 | 9.5 | -6 |
| Freud Comms | 13 | 15.6 | 14.3 | -2.4 | 1.94 | 2.05 | 2.96 | 0 | 0 | 129.2 | 9 |
Text © 2004 Prospect Swetenhams
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Last updated by Amanda Porteous September 2004
