IC7403X

PROSPECT SWETENHAMS BUSINESS RATIO : DIRECT MARKETING SERVICES - UK - FEBRUARY 2005

CLICK TO BUY

Leapfrog the competition! Click here to create your own direct marketing lists for this sector!

This Business Ratio report brings you detailed financial profiles, analysis and comparison of the leading 154 limited companies actively trading in this industry sector in Great Britain.

You can use this information in a wide number of ways, including:

• Benchmarking your own company's performance against the industry average or competitors
• Tracking industry or individual company performance trends
• Identifying investment or acquisition targets
• Evaluating the performance of suppliers to your business
• Spotting the "stars" of the industry, and those companies which are struggling to keep up
• Get Companies House information to help formulate a direct maketing plan
• Hone your marketing strategy by understanding the financial performance of competitors
• And much more

COMPANIES INCLUDED IN THIS REPORT

This Business Ratio report analyses, compares and contrasts the most recent financial details covering three or four years for the leading 154 companies in the industry.

This summary brings you a sample of key details from this invaluable report. The report itself includes many further analyses of the performance of individual companies and the industry as a whole. The report provides in-depth financial analysis on these companies in these 4 clear sections: · Performance League Tables· Individual Company Profiles · Industry Overview· Industry Averages

This Business Ratio report includes analysis of these companies:

TABLE OF CONTENTS

Company Selection

1.1 Industry Definition

1.2 Company Selection

1.3 Changes of Name

1.4 New additions to the report

1.5 Treatment of Holding Companies & Subsidiaries

1.6 Large Changes in Accounts

1.7 Exceptionally Large Companies

Industry Overview

An expert review of the conclusions that can be drawn from the report, putting business developments into the context of recent industry developments and focusing on the performance of the industry as a whole and the leading players in it.

Company Profiles

Company data is presented alphabetically, with each company having a detailed profile over two pages showing address, activities, directors, subsidiaries and other company details plus Profit & Loss, Balance Sheet, Ratio Analysis and comparative performance.

Performance League Tables

These list companies in order of their performance compared to each other on key performance factors:

SIZE

Sales

Pre-tax profit

Total Assets

Number of Employees

PROFITABILITY

Return on Capital

Return on Net Assets

Pre-tax Profit Margin

Return on Investment

Profit per £ of Pay

EFFICIENCY

Asset Utilisation

Sales / Fixed Assets

Stocks / Sales

Debtor Days Outstanding

LIQUIDITY

Current Ratio

Quick Ratio (Acid Test)

GEARING

Total Debt / Net Worth

Equity Gearing

Income Gearing (Interest Cover)

EMPLOYEE PERFORMANCE

Pay per Employee

Sales per Employee

Capital Employed per Employee

Pay / Sales

OTHER

Exports / Sales

GROWTH

Sales growth

Pre-tax Profit Growth

Total Assets Growth

Number of Employees Growth

Exports Growth

Industrial Profile

This provides a Balance Sheet and a quick Profit and Loss account for the industry as a whole. Where the industry has been subdivided into 'subsectors', a profile for each of these is given, as well as a profile for the industry as a whole.

Analysis Notes

Definitions

Company Index

EXECUTIVE SUMMARY

This Business Ratio report focuses on the leading 154 companies operating in the direct marketing services industry.

The report analyses company and industry performance over the three years up to 7th May 2004. During this period, the average company in the direct marketing services industry witnessed a 1.4 percent fall in sales from £14.6 million in 2001/02 to £14.4 million in 2003/04, despite a small improvement in the middle year of analysis. Pre-tax profits increased over the same period however, from £912,000 in 2001/02 to £1.3 million in 2003/04.

Profitability

Employee Performance

Text © 2005 Prospect Swetenhams

Can't find what you need? Try our "Research on Request" market report service and define your own report research! Fixed prices - £150, £450 and £1,250 - and fixed delivery of 4, 5 and 14 days

Click here for full details

---

Ariadne - working together with our customers to enhance productivity and increase knowledge
© 2005 www.the-list.co.uk Ariadne
Last updated by Amanda Porteous February 2005