IC7401X

PROSPECT SWETENHAMS BUSINESS RATIO : ADVERTISING AGENCIES - UK - JUNE 2004

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This Business Ratio report brings you detailed financial profiles, analysis and comparison of the leading 150 limited companies actively trading in this industry sector in Great Britain.

You can use this information in a wide number of ways, including:

• Benchmarking your own company's performance against the industry average or competitors
• Tracking industry or individual company performance trends
• Identifying investment or acquisition targets
• Evaluating the performance of suppliers to your business
• Spotting the "stars" of the industry, and those companies which are struggling to keep up
• Get Companies House information to help formulate a direct maketing plan
• Hone your marketing strategy by understanding the financial performance of competitors
• And much more

COMPANIES INCLUDED IN THIS REPORT

This Business Ratio report analyses, compares and contrasts the most recent financial details covering three or four years for the leading 150 companies in the industry. For comparison purposes, the base year is the most recent year for which the vast majority of companies have filed details. However, if firms have published more recent details, these are also included as a fourth year of accounts.

For each company, a full 3-year financial profile is provided, including details of its performance on 25 key ratios. The volume also ranks companies against each other on these performance factors, and league table rankings are provided for each. With these you can quickly and easily see how companies compare on performance in the base year.

The figures for all companies in the report are aggregated and analysed to bring you industry average profiles. These show clearly just how the upper part of the sector is performing, and indicate towards trends that may influence all players in the industry.

In addition, an industry overview reviews the findings of the report, highlighting major changes and drawing your attention to the best and worst performers.

The following companies are profiled by the report:

TABLE OF CONTENTS

Company Selection

1.1 Industry Definition

1.2 Company Selection

1.3 Changes of Name

1.4 New additions to the report

1.5 Treatment of Holding Companies & Subsidiaries

1.6 Large Changes in Accounts

1.7 Exceptionally Large Companies

Industry Overview

An expert review of the conclusions that can be drawn from the report, putting business developments into the context of recent industry developments and focusing on the performance of the industry as a whole and the leading players in it.

Company Profiles

Company data is presented alphabetically, with each company having a detailed profile over two pages showing address, activities, directors, subsidiaries and other company details plus Profit & Loss, Balance Sheet, Ratio Analysis and comparative performance.

Performance League Tables

These list companies in order of their performance compared to each other on key performance factors:

SIZE

Sales

Pre-tax profit

Total Assets

Number of Employees

PROFITABILITY

Return on Capital

Return on Net Assets

Pre-tax Profit Margin

Return on Investment

Profit per £ of Pay

EFFICIENCY

Asset Utilisation

Sales / Fixed Assets

Stocks / Sales

Debtor Days Outstanding

LIQUIDITY

Current Ratio

Quick Ratio (Acid Test)

GEARING

Total Debt / Net Worth

Equity Gearing

Income Gearing (Interest Cover)

EMPLOYEE PERFORMANCE

Pay per Employee

Sales per Employee

Capital Employed per Employee

Pay / Sales

OTHER

Exports / Sales

GROWTH

Sales growth

Pre-tax Profit Growth

Total Assets Growth

Number of Employees Growth

Exports Growth

Industrial Profile

This provides a Balance Sheet and a quick Profit and Loss account for the industry as a whole. Where the industry has been subdivided into 'subsectors', a profile for each of these is given, as well as a profile for the industry as a whole.

Analysis Notes

Definitions

Company Index

EXECUTIVE SUMMARY

This Business Ratio report focuses on the leading 150 companies operating as advertising agencies.

This summary brings you a sample of key details from this invaluable report. The report itself includes many further analyses of the performance of individual companies and the industry as a whole.

The report analyses company and industry performance over the three years up to 7th November 2003. During this period, the average Report company has seen sales fall by a minimal 0.7 percent, from £53.7 million in 2000/01 to £53.3 million in 2002/03 after a three year low of £52.1 million in 2001/02. Profits declined by 27.3 percent, from £1.5 million in the first year of analysis to £1.1 million in the final year.

Profitability

Employee Performance

Top Ten Companies by Turnover

Text © 2004 Prospect Swetenhams

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Last updated by Amanda Porteous September 2004