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This report covers: Brazil, population, internet users, telephone lines, communications, wireless operators, mobile handset manufacturers, fixed-line telephones, wireless user, arpu, paging subscribers, cable TV, digital subscriber lines, broadband technologies, internet access speeds, packet loss, number of routers, average response time, webpages in Portuguese, online language populations, ISPs, PC penetration, frequency of access, average time online, internet activities, top 10 internet proporties, ecommerce revenues, B2B, B2C, online retailing, eFinance, online trading
Executive Summary Table of Contents List of
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Brazil. Home to one-third of Latin America's population and 40 percent of the region's internet users, it is the largest market in Latin America for computers, internet access devices and internet services. eMarketer's new eBrazil Report has the numbers that show Brazil is leading the way for Latin America online.
Topics covered include:
The eBrazil Report gives you comprehensive
statistics and comparative charts to help you sort through differing estimates
from various research sources.
The eBrazil Report is a must-read for anyone involved in the growing Latin American internet economy. It delivers facts, figures and information on trends to help you make winning business decisions.
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| Methodology: The eMarketer Difference | 7 |
| I Population, Economy and Infrastructure | 9 |
| A. Defining the Region | 10 |
| B. Identifying Potential Internet Users in Brazil | 11 |
| C. Communications Infrastructure | 16 |
| D. Hardware Infrastructure | 34 |
| E. Access Costs | 38 |
| II Internet Users and Access | 43 |
| A. Internet Users | 44 |
| B. Access Preferences | 51 |
| III Usage and Demographics | 55 |
| A. Usage | 56 |
| B. Demographics | 61 |
| IV eCommerce | 67 |
| A. Total eCommerce | 68 |
| B. B2C eCommerce | 71 |
| C. B2B eCommerce | 97 |
| V eFinance: Banking and Investing | 105 |
| A. Online Banking | 106 |
| B. Online Trading | 108 |
| VI eAdvertising | 111 |
| Index of Charts | 115 |
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| I Population, Economy and Infrastructure | |
| A. Defining the Region | |
| 1 | - Population of Latin America and the Caribbean, by Country, 2001 |
| 2 | - percent of Population Living in Urban/Rural Areas in Brazil, 1999 |
| B. Identifying Potential Internet Users in Brazil | |
| 3 | - Population 14+ of Brazil, 2001-2005 (in millions) |
| 4 | - Age Breakdown in Brazil, 2001 |
| 5 | - percent of Population Living on $2.00/Day* or Less in Selected Latin American Countries, 1994-1997 |
| 6 | - Income Distribution in Brazil and the US, 2000 |
| 7 | - Average GDP per Capita, Average GDP per Capita for Richest 20 percent and Average GDP for Richest 10 percent: Brazil and the US, 2000 |
| 8 | - Potential Internet Users in Brazil, 2001-2005 (in millions) |
| C. Communications Infrastructure | |
| 9 | - Telephone Lines per 100 Inhabitants in Brazil, 2001-2005 |
| 10 | - Telephone Lines per 100 Inhabitants in Brazil, 2001-2005 |
| 11 | - Number of Telephone Lines in Service in Brazil, 2001-2005 (in millions) |
| 12 | - Number of Telephone Subscribers in Brazil, 2001-2005 (in millions) |
| 13 | - Technology Market Share in Brazil, by Operating Area, 2000 |
| 14 | - Wireless Operators in Brazil, by Market Share, Sept. 2000 |
| 15 | - Mobile Handset Manufacturers in Brazil, by Market Share, 2000 |
| 16 | - Wireless Subscribers and Fixed-Line Telephones in Brazil, 2001-2005 (in millions and as a percent of population) |
| 17 | - Average Revenue per Wireless User (ARPU) and Average Minutes of Use (MOU) per Month in Brazil, 1997-2001 |
| 18 | - Wireless Subscribers in Brazil, 2001-2005 (in millions) |
| 19 | - Comparative Estimates: Wireless Subscribers in Brazil, 2001-2005 (in millions) |
| 20 | - Paging Subscribers in Brazil, 2001-2005 (in millions) |
| 21 | - Comparative Estimates: Number of Cable TV Subscribers in Brazil, 2001-2005 (in millions) |
| 22 | - Households with Cable TV in Selected Latin American Countries, 2001-2005 (as a percent of total households) |
| 23 | - Distribution of Brazilian Cable Subscribers, by Region, 2000 |
| 24 | - Cable Operators in Brazi,l by Market Share, 2000 |
| 25 | - Cable TV Subscribers among Fixed-Line Subscribers in Selected Latin American Countries and the US, 2000 |
| 26 | - Cable Modems in Operation in Selected Latin American Countries, 2001-2003 |
| 27 | - Digital Subscriber Lines in Selected Latin American Countries, 2001-2003 |
| 28 | - Broadband Technologies, by Market Share in Brazil, 1999-2001 |
| 29 | - Internet Access Speeds in Brazil, 2000 |
| 30 | - Average Response Time, Packet Loss (past 30 days) and Number of Routers by Region, 2001 |
| 31 | - Internet Hosts in Brazil, 1995-July 2000 (in thousands) |
| 32 | - Number of Webpages in Portuguese and Other Languages, 2000 (in millions and as a percent of total) |
| 33 | - Online Language Populations Worldwide, Dec. 2000 |
| 34 | - Comparative Estimates: Number of ISPs in Brazil, 1999 & 2000 |
| D. Hardware Infrastructure | |
| 35 | - Comparative Estimates: PC Penetration in Brazil, 2000-2005 (as a percent of population) |
| 36 | - Number of PCs in Brazil, 2001-2005 (in millions and as percent of Latin America total) |
| 37 | - Number of Households with PCs in Argentina, Brazil, Chile and Mexico, 2001-2005 (in millions) |
| 38 | - Households with PCs in Latin America, 2001-2005 (as a percent of total households) |
| 39 | - Workforce with PC Access in Brazil, 2001-2005 (as a percent of total workforce) |
| E. Access Costs | |
| 40 | - Home and Business Telephone Costs in Brazil, 1998 |
| 41 | - Sample ADSL, ISDN and Broadband Cable Service Costs in Brazil, 2001 |
| 42 | - Telephone and Access Fees Reported by Internet Users in Brazil, 2000 |
| 43 | - Comparative Estimates: Sample Monthly ISP Charges in Brazil, 2001 |
| 44 | - Sample Wireless Internet Access Charges in Brazil, 2000 |
| II Internet Users and Access | |
| A. Internet Users | |
| 45 | - Internet Users in Brazil, 2001-2004 (in millions and as a percent of population 14+) |
| 46 | - Internet Users in Latin America, 2001-2004 (in millions) |
| 47 | - Concentration of Internet Users in Latin America, 2001 & 2004 (in millions and as a percent of Latin American internet users) |
| 48 | - Internet Subscriptions in Brazil, 2001-2005 (in millions) |
| 49 | - Internet Users per Subscription in Brazil, 2001-2005 |
| 50 | - Internet Users in Brazil, 2001-2005 & 2010 (in millions) |
| 51 | - Internet Users in Brazil, 2001-2005 (in millions) |
| 52 | - Internet Users in Brazil, 2001-2003 (in millions) |
| 53 | - Internet Users in Brazil, 2001-2004 (in millions) |
| 54 | - Comparative Estimates: Internet Users in Brazil, 2001-2005 (in millions) |
| 55 | - Internet Users in Latin America and the US, 2001-2004 (as a percent of population 14+) |
| 56 | - Comparative Estimates: Internet Users in Brazil, 2001-2005 (as a percent of population) |
| 57 | - Internet Users in Brazil and the US, 2001-2004 (as a percent of top 15 percent of population 14+) |
| B. Access Preferences | |
| 58 | - Internet Users in Brazil, by Access Location, 2001-2005 (as percent of total) |
| 59 | - Internet Users in Brazil, by Access Location, 2001-2004 (in millions) |
| 60 | - Households/Workforce with Internet Access in Brazil, 2001-2005 & 2010 |
| 61 | - Home and Business PCs in Brazil with Internet Connection, 2001-2005 |
| III Usage and Demographics | |
| A. Usage | |
| 62 | - Frequency of Internet Sessions in Argentina, Brazil and Mexico, 2000 (in number of times per week) |
| 63 | - Frequency of Access and Time Spent Online in a Week in Brazil, 2000 |
| 64 | - Average Time Spent Online per Month in Brazil, by Gender, Jan. 2001 |
| 65 | - Internet Activities in Argentina, Brazil and Mexico, 2000 |
| 66 | - Top 10 Internet Properties in Brazil, Dec. 2000 |
| 67 | - Top 10 Internet Domains/Applications in Brazil, Dec. 2000 |
| 68 | - Top 10 Domains in Brazil, Jan. 2001 |
| 69 | - Top 10 Domains in Brazil, Dec. 2000 |
| 70 | - Top Domains in Brazil, by Category, Jan. 2001 |
| B. Demographics | |
| 71 | - Comparative Estimates: Internet Users in Brazil, by Gender, 2000 |
| 72 | - Internet Users in Brazil, by Age, 2000 |
| 73 | - Internet Users in Brazil, by Age and Gender, 2000 |
| 74 | - Internet Users in Brazil, by Number of Years Online, 2000 |
| 75 | - Comparative Estimates: Socioeconomic Strata of Internet Users in Brazil, 2000 |
| 76 | - Employment Status of Internet Users in Brazil, 2000 |
| 77 | - Locations of Internet Users in Brazil, 2000 |
| IV eCommerce | |
| A. Total eCommerce | |
| 78 | - eCommerce Revenues in Brazil, 2001-2004 (in billions and as a percent of total Latin American e-commerce) |
| 79 | - eCommerce Distribution in Latin America, 2001 & 2004 (in billions) |
| 80 | - Total eCommerce Revenues in Brazil, 2001-2004 (in billions) |
| 81 | - Total eCommerce Revenues in Brazil, 2001-2003 (in billions) |
| 82 | - Total eCommerce Revenues in Brazil, 2001-2003 (in billions) |
| 83 | - Comparative Estimates: Total eCommerce Revenues in Brazil, 2001-2004(in billions) |
| B. B2C eCommerce | |
| 84 | - B2C eCommerce Revenues in Brazil, 2001-2004 (in billions and as a percent of total Latin American B2C e-commerce) |
| 85 | - B2C eCommerce Revenues in Brazil, 2001-2005 (in billions and as a percent of total Latin American B2C e-commerce) |
| 86 | - B2C eCommerce Revenues in Brazil, 2001-2003 (in billions) |
| 87 | - B2C eCommerce Revenues in Brazil, 2001-2004 (in billions) |
| 88 | - B2C eCommerce Revenues in Brazil, 2001-2003 (in billions) |
| 89 | - Comparative Estimates: B2C eCommerce Revenues in Brazil, 2001-2005 (in billions) |
| 90 | - Concentration of Online Retailing Revenues in Brazil, 2000 |
| 91 | - Comparative Estimates: Internet Users in Brazil Buying Online, 2001-2005 (in millions and as a percent of total internet user population) |
| 92 | - Annual Online Spending per Internet User in Brazil, 2000 |
| 93 | - Online Spending in Brazil, 2000 |
| 94 | - Shopping Trends in Brazil among Survey Respondents in the Previous 12 Months, 2000 |
| 95 | - Annual Online Spending per Internet User in Brazil, 2001-2003 |
| 96 | - Frequency of Online Shopping in Brazil, 2000 (in number of times per year) |
| 97 | - Trends in the Number of Purchases among Survey Respondents in the Previous 12 Months in Brazil, 2000 |
| 98 | - Frequency of Online Shopping in Brazil, 2000 (in six-month period) |
| 99 | - Frequency of Online Shopping in Brazil, by Gender, 2000 |
| 100 | - Hourly Distribution of Online Shopping in Brazil, 2000 |
| 101 | - Comparative Estimates: Credit Card Penetration in Brazil, 2000 (as a percent of total population) |
| 102 | - Number and Usage of eMoney Products in Brazil, 1999 |
| 103 | - Forms of Payment in Brazil, 2000 |
| 104 | - Comparative Estimates: Products Ordered Online Arriving on Time in Brazil, 2000 |
| 105 | - Comparative Estimates: Number of Drop-Off Locations of International Couriers in Brazil, 2001 |
| 106 | - Brazilian eCommerce Websites with and without Adequate Disclosure of Privacy Policy, 2000 |
| 107 | - Comparative Estimates: Online Consumers in Brazil by Gender, 2000-2001 |
| 108 | - Online Shoppers in Brazil, by Age, 2000 |
| 109 | - Online Shoppers in Brazil, by Age, 2000 |
| 110 | - Online Shoppers in Brazil, by Education, 2000 |
| 111 | - Annual Household Income of Online Shoppers in Brazil, 2000 |
| 112 | - Location of Online Shoppers in Brazil, 2000 |
| 113 | - Comparative Estimates: Internet Users Shopping Online in Brazil, 2000 |
| 114 | - Reasons for Shopping Online in Brazil, 2000 |
| 115 | - Reasons for Shopping Online in Brazil, 2000 |
| 116 | - Reasons for Not Shopping Online in Brazil, 2000 |
| 117 | - Reasons for Not Shopping Online in Brazil, 2000 |
| 118 | - Reasons for Abandoning Shopping Carts in Brazil, 2000 |
| 119 | - Online Consumers Shopping at Domestic and Foreign Sites in Brazil and Latin America, 2000 |
| 120 | - Top Reasons for Brazilians Purchasing at Foreign Sites, 2000 |
| 121 | - Consumer Expectations in Brazil of Online Merchandise Assortment, 2000 |
| 122 | - Consumer Expectations in Brazil of Lower Prices for Online Merchandise, 2000 |
| 123 | - Anticipated Online Purchases in Brazil, 2000 |
| 124 | - Consumers Buying Products Online in Brazil, 2000 |
| 125 | - Products Bought Online in Brazil, 2000 |
| 126 | - Favorite Websites for Purchasing in Brazil, 2000 |
| C. B2B eCommerce | |
| 127 | - B2B eCommerce Revenues in Brazil, 2001-2004 (in billions and as a percent of total Latin American B2B e-commerce) |
| 128 | - B2B eCommerce Revenues in Brazil, 2001-2003 (in billions) |
| 129 | - B2B eCommerce Revenues in Brazil, 2001-2005 (in billions) |
| 130 | - B2B eCommerce Revenues in Brazil, 2001-2004 (in billions) |
| 131 | - B2B eCommerce Revenues in Brazil, 2001-2003 (in billions) |
| 132 | - Comparative Estimates: B2B eCommerce Revenues in Brazil, 2001-2005 (in billions) |
| 133 | - Distribution of Industrial B2B Portals in Brazil, by Industry, 2000 |
| 134 | - Distribution of B2B eCommerce Revenues in Brazil, 2001-2005 (in billions) |
| V eFinance: Banking and Investing | |
| A. Online Banking | |
| 135 | - Internet Banking Users in Brazil, 2000 |
| B. Online Trading | |
| 136 | - Average Daily Online Trading Value on the Bovespa Stock Exchange in Brazil, April 1999-Dec. 2000 (in millions) |
| 137 | - Advertising Spending on Traditional Media in Brazil, 2001-2003 (in billions) |
| 138 | - Online Advertising Spending in Brazil, 2001-2003 (in millions and as a percent of total Brazilian advertising spending) |
| 139 | - Online Advertising Spending in Brazil, 2001-2004 (in millions) |
| 140 | - Comparative Estimates: Online Advertising Spending in Brazil, 2001-2004 (in millions) |
Text © 2001 eMarketer
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