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| REPORTFINDER |
Worldwide Business Information and Market Reports
Telephone +44 1404 891528 Fax +44 1404 891717 Email reportfinder @ tiscali.co.uk
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Executive Summary Table of Contents List of
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Poland is home to the largest number of internet users in Eastern Europe. If you need to expand your business into new markets or want to take advantage of this Eastern European powerhouse, you need The ePoland Report: eCommerce and Technology Use. Co-authored by the Polish Market Review, eMarketer’s new The ePoland Report: eCommerce and Technology Use has the in-depth data and statistics that cover this emerging internet market.
It thoroughly covers topics such as:
The ePoland Report: eCommerce and Technology Use provides you with the comprehensive statistics and comparative charts from leading sources like Jupiter Research, International Data Corporation, Forrester Research, Andersen Consulting, World Bank, and the International Telecommunication Union (ITU).
The ePoland Report: eCommerce and Technology Use is an essential business tool for anyone needing the most concise, up-to-date numbers and analysis on the European internet economy. It will equip you with the facts and figures every business person needs to stay informed and make effective business decisions.
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| Methodology | 7 |
| Methodology: The eMarketer Difference | 8 |
| Polish Market Review | 8 |
| I Introduction | 9 |
| A. Internet Use | 10 |
| B. Internet Infrastructure | 14 |
| C. eCommerce | 23 |
| D. Future Growth | 26 |
| II Population and Economy | 27 |
| A. Geographic Location and Demographics | 28 |
| B. Political System | 30 |
| C. Economy | 31 |
| D. European Union Prospects | 34 |
| E. Capital Markets | 34 |
| III Infrastructure | 39 |
| A. Phone Lines | 40 |
| B. Wireless Subscriptions | 41 |
| C. Cable TV Subscriptions | 43 |
| D. ISPs | 43 |
| E. Cellular Phones | 44 |
| IV PC Penetration and Internet Use in Polish Businesses | 45 |
| A. PC Penetration | 46 |
| B. Access Costs | 48 |
| V Internet Usage and Demographics | 51 |
| A. Internet Penetration | 52 |
| B. Users and Penetration by Access Method | 57 |
| C. Usage | 59 |
| D. Duration of Sessions | 60 |
| E. Usage Patterns | 62 |
| F. eMail | 65 |
| G. Most Popular Websites | 65 |
| H. Language | 66 |
| VI eCommerce | 67 |
| A. B2C eCommerce | 68 |
| _ B2C eCommerce Revenues in Poland | 70 |
| _ The Polish eRetail Market | 71 |
| _ Purchasing Frequency | 74 |
| _ Most Popular Online Purchases | 74 |
| _ eShops | 76 |
| _ Prospects for eRetail Development in Poland | 77 |
| _ Transactions | 78 |
| _ Buyer Demographics | 81 |
| _ Preliminary Demographics | 81 |
| _ Payment Methods | 82 |
| _ Consumer Attitudes toward Privacy and Security | 85 |
| B. B2B eCommerce | 85 |
| _ Companies in Poland | 85 |
| _ Business PC Penetration | 86 |
| _ Small Companies | 87 |
| _ Internet Access | 89 |
| _ Internet Applications | 91 |
| _ B2B eCommerce Revenues | 94 |
| _ Enterprise Resource Planning | 97 |
| _ Customer Relationship Management | 99 |
| _ Application Service Providers | 100 |
| VII eFinance: Banking and Investing | 103 |
| A. Workforce | 104 |
| B. Trends in Polish Banking | 105 |
| C. Internet Banking | 107 |
| D. eBrokerage Services in Poland | 110 |
| VIII Online Advertising in Poland | 113 |
| Index of Charts | 119 |
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| About Us | 5 |
| Methodology | 7 |
| A. eMarketer | 8 |
| B. Polish Market Review | 8 |
| I Introduction | 9 |
| A. Internet Use | 10 |
| - Internet Users in Eastern Europe, by Country, 2000 (in thousands) | 11 |
| - Internet Users in Eastern Europe, by Country, 2000 (as a percent of population 14 and older) | 12 |
| - GDP per Capita in Eastern Europe, by Country, 1999 (purchasing power parity) | 13 |
| B. Internet Infrastructure | 14 |
| - PCs per 100 Inhabitants in Selected European Countries, 1999 | 14 |
| - Internet Hosts per 1,000 People in Selected European Countries, January 2000 | 15 |
| - Most and Least eCommerce-Ready Countries in Europe, March 2000 (by secure servers per million inhabitants) | 16 |
| - Websites per 1,000 Inhabitants in the US and Selected European Countries, 2000 | 17 |
| - Webpages by Language, 2000 (as a percent of total) | 18 |
| - Multimedia Content on the Internet in the US and Selected European Countries, 1999 | 19 |
| - Main Telephone Lines per 100 Inhabitants in Selected European Countries, 1999 | 20 |
| - Cost of Internet Access in Selected European Countries for 20 Hours at Peak Times, 2000 (in purchasing power parity) | 21 |
| - Mobile Phone Demand in Western and Eastern Europe, 2001 (as a percent of market) | 21 |
| - \"Celledensity\" Rate: Number of Cellular Mobile Subscribers per 100 Inhabitants in Selected European Countries, 1999 | 22 |
| C. eCommerce | 23 |
| - percent of Adults Who Have Shopped Online in Selected European Countries, 2000 | 23 |
| - percent of Internet Users Who Have Ever Purchased Online in Selected European Countries, 2000 | 24 |
| - Comparative Estimates: B2C eCommerce Revenues in Europe, 2001 (in billions) | 25 |
| - B2B eCommerce Revenues by European Country, 2001 (in billions) | 25 |
| D. Future Growth | 26 |
| II Population and Economy | 27 |
| A. Geographic Location and Demographics | 28 |
| - QuickStats: Poland, 2001 | 28 |
| - City Populations in Poland, 2000 | 29 |
| B. Political System | 30 |
| - Breakdown of Political Parties in Poland and the Share of Votes, 1997 | 30 |
| C. Economy | 31 |
| - Polish Imports, 2000 | 31 |
| - Polish Exports, 2000 | 32 |
| - Economic Indicators in Poland, 2000-2004 | 32 |
| - Factors Influencing the Economy in Poland, 2001 | 33 |
| D. European Union Prospects | 34 |
| E. Capital Markets | 34 |
| - Capitalization of the Warsaw Stock Exchange, 2001 | 34 |
| - Number of Companies Traded on the Warsaw Stock Exchange, 2001 | 35 |
| - Warsaw Stock Exchange Index (WIG): Rate of Return, 1995-2000 | 35 |
| - Average Turnover per Session in Poland, 1995-2000 (in millions) | 36 |
| - Sub-Indices and Rate of Return in Poland, Jan-Dec 2000 | 37 |
| - Number of Companies Traded in Each Sector by the Warsaw Stock Exchange, 2000 | 38 |
| III Infrastructure | 39 |
| A. Phone Lines | 40 |
| - Fixed-Line Telephony Penetration in Poland, 1995-2000 | 40 |
| B. Wireless Subscriptions | 41 |
| - Mobile Penetration in Poland, 1992-2000 (in thousands and as a percent of population) | 41 |
| - Mobile Market in Poland, Year-End 2000 | 42 |
| C. Cable TV Subscriptions | 43 |
| D. ISPs | 43 |
| - Five Largest ISPs in Poland, 1999 (in PLN thousands and as a percent of market share) | 43 |
| E. Cellular Phones | 44 |
| IV PC Penetration and Internet Use in Polish Businesses | 45 |
| A. PC Penetration | 46 |
| - PC Penetration in Poland, 1999-2000 | 46 |
| - PC Penetration in Poland, 1995-2000 (as a percent of the population) | 47 |
| - PC Penetration in Polish Companies, 2000 (by number of employees) | 47 |
| B. Access Costs | 48 |
| - Monthly* Internet Access Price in Poland, 2001 | 48 |
| - eReadiness in Poland, 2001 | 49 |
| V Internet Usage and Demographics | 51 |
| A. Internet Penetration | 52 |
| - Internet Usage Penetration in Poland, 2001 (by demographic group) | 52 |
| - Internet User Profile in Poland, February 2001 | 53 |
| - Comparative Estimates: Age of Internet Users in Poland, 2000 | 54 |
| - Comparative Estimates: Internet Users in Poland, 2000 (in thousands) | 55 |
| - Comparative Estimates: Internet Users in Poland, 1999-2004 (in millions) | 55 |
| - Internet Access and Usage in Poland, 1998-2001 (as a percent of total population) | 56 |
| B. Users and Penetration by Access Method | 57 |
| - Internet Users in Poland, by Access Method, mid-2000 | 57 |
| - Internet Users in Poland, by Access Method, 2001 | 58 |
| C. Usage | 59 |
| - Frequency of Internet Usage in Poland, 2000 (as a percent of population) | 59 |
| - Frequency of Internet Usage in Poland, 2000 (as a percent of internet users) | 59 |
| - Internet Usage in Poland, 2000 (as a percent of internet users) | 59 |
| - Comparative Estimates: Internet Users in Poland by Usage Frequency, 2000 | 60 |
| D. Duration of Sessions | 60 |
| - Average Time per Week Spent Browsing the Web in Poland, February 2001 | 61 |
| - Length of Time Spent Online per Week in Poland, 2000 | 61 |
| E. Usage Patterns | 62 |
| - How Poles Use the Internet, 2000 | 62 |
| - Online Activities in Poland, 2000 (as a percent of time spent online) | 62 |
| - Strongest Motivators for Using the Web, in Poland, 2000 | 62 |
| - Most Frequent Internet Access Locations in Poland, 2000 | 63 |
| - Internet Access Locations in Poland, 2000 | 63 |
| - Internet Access Locations in Poland, February 2001 | 63 |
| - Comparative Estimates: Internet Access Location of Internet Users in Poland, 2000 | 64 |
| F. eMail | 65 |
| - Frequency of eMail Use in Poland, 2001 | 65 |
| G. Most Popular Websites | 65 |
| - Portals Visited in a 2-Week Period, November 2000 | 65 |
| - Most Frequently Used Portals in Poland, 2001 (as a percent of Polish internet users) | 66 |
| H. Language | 66 |
| VI. eCommerce | 67 |
| A. B2C eCommerce | 68 |
| - Number of Internet Shops in Poland, 1996-2000 | 68 |
| - Growth Rate of the Number of Internet Shops in Poland, 1997-2000 | 69 |
| - B2C eCommerce Revenues in Poland | 70 |
| - B2C eCommerce Revenues in Poland, 1998-2000 (in millions) | 70 |
| - Comparative Estimates: B2C eCommerce Revenues in Poland, 2000 (in millions) | 70 |
| - Comparative Estimates: B2C eCommerce Revenues in Poland, 2005 (in billions) | 71 |
| - Forecasts of Total B2B eCommerce Revenues in Poland, 2000 & 2005 | 71 |
| - The Polish eRetail Market | 71 |
| - Size of Polish eShops, 2000 | 72 |
| - Revenues of Polish eShops, 2000 | 72 |
| - Online vs. Offline Prices in Poland, 2000 | 73 |
| - Purchasing Frequency | 74 |
| - Number of Purchases per Month in Polish eShops, 2000 | 74 |
| - Most Popular Online Purchases | 74 |
| - What eShoppers in Poland Buy, 2000 | 75 |
| - eShops | 76 |
| - Types of eShops in Poland, 1999-2000 | 76 |
| - Prospects for eRetail Development in Poland | 77 |
| - Comparative Estimates: Impression of eCommerce Development according to eShop Owners in Poland, 2000 | 77 |
| - Constraints to eRetail in Poland according to eShop Owners, 2000 | 78 |
| - Transactions | 78 |
| - Growth of the Number of eShoppers in Poland, April 2000 -February 2001 | 78 |
| - Reasons for Not Buying Online, in Poland, 2001 | 79 |
| - Buyer Demographics | 81 |
| - Preliminary Demographics | 81 |
| - Payment Methods | 82 |
| - Credit Cards Issued by Polish Banks, 1997- 2000 | 82 |
| - Value of Credit Card Transactions in Poland, 1994-2000 | 82 |
| - Comparative Estimates: Polish eShops Allowing Payment by Credit Card, 2000 | 83 |
| - Methods of Online Payment in Poland, 2000 | 83 |
| - Credit and Debit Cards in Poland, 1999 | 84 |
| - Consumer Attitudes toward Privacy and Security | 85 |
| B. B2B eCommerce | 85 |
| - Companies in Poland | 85 |
| - Businesses in Poland, by Size, 2000 | 85 |
| - Businesses in Poland, by Size, 2000 | 86 |
| - Business PC Penetration | 86 |
| - Business PC Penetration in Poland, 2000 | 86 |
| - Small Companies | 87 |
| - PC Penetration in Small Companies in Poland, 2000 | 87 |
| - Reasons Given for Companies in Poland Not Having a PC, 2000 | 87 |
| - Small Companies in Poland with PCs, 2000 | 88 |
| - PCs in Small Companies in Poland with Foreign Capital vs. Those Without, 2000 | 88 |
| - Companies in Poland with PCs, 2000 | 89 |
| - Internet Access | 89 |
| - Companies in Poland Selling Online, 2000 (as a percent of companies with internet access) | 90 |
| - Companies in Poland Buying Online, 2000 (as a percent of companies with internet access) | 90 |
| - Internet Applications | 91 |
| - Internet Usage for Companies in Poland, 2000 (as a percent of companies with internet access) | 91 |
| - European Business eMail Usage, 2000 | 91 |
| - B2B eCommerce in Europe, 2000 | 92 |
| - eCommerce Perspectives in Poland, 2000 | 93 |
| - B2B eCommerce Revenues | 94 |
| - Polish Purchasers of Internet/Intranet Products, Jan-June 2000 | 94 |
| - Largest Purchasers of eBusiness Applications in Poland, Jan-June 2000 | 95 |
| - High-Tech Companies in Poland Doing eBusiness, 2000 | 96 |
| - Services Offered by Polish eIT Distributors | 96 |
| - Enterprise Resource Planning | 97 |
| - Enterprise Resource Planning Systems in Poland, 1994-2000 | 97 |
| - Costs Associated with ERP Installation in Poland, 2000 (in thousands) | 97 |
| - Inhibitors to Development of ERP Market in Poland, 2001 | 98 |
| - ERP Systems Purchasers in Poland, Jan-June 2000 (as a percent of industry sector) | 98 |
| - Customer Relationship Management | 99 |
| - Application Service Providers | 100 |
| - Companies in Poland Offering ASP Solutions, 2000 | 100 |
| - Inhibitors of the Development of the ASP Market in Poland | 101 |
| VII. eFinance: Banking and Investing | 103 |
| A. Workforce | 104 |
| - Employment in the Banking Sector in Poland, 1996-2000 | 104 |
| B. Trends in Polish Banking | 105 |
| - Banking Distribution in Poland, 2000 | 105 |
| - Barriers and Stimuli to the Development of Online Banking in Poland, 2001 | 106 |
| C. Internet Banking | 107 |
| - eFinancial Services Used by Internet Users in Poland, June 2000 & January 2001 | 107 |
| - Polish Banks Offering Internet Services, 1999-2002 | 108 |
| - Polish Banks Offering Internet Services, March 2001 | 109 |
| - Polish Banks Offering Wireless Banking Services, March 2001 | 109 |
| D. eBrokerage Services in Poland | 110 |
| - Polish Brokerage Houses Online, 1996-2000 | 110 |
| - Internet Accounts vs. Traditional Brokerage Accounts in Poland, 2000 | 111 |
| VIII. Online Advertising in Poland | 113 |
| - Structure of the Advertising Market in Poland, 1999 | 114 |
| - Comparative Estimates: eAdvertising Revenues in Poland, 1999-2001 (in millions) | 115 |
| - Internet Advertising Revenues in Poland: Forecasts, 2001-2005 (in millions) | 116 |
| - eAdvertising Expenditures in Poland, 2000 | 117 |
| - Largest Web Advertisers in Poland, 2000 | 117 |
| - Internet Portals Used in Poland, Jan 2001 | 118 |
| - Online Information Services Used in Poland, Jan 2001 | 118 |
| Index of Charts | 119 |
| Also Available from eMarketer | 125 |
Text © 2001 eMarketer
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