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EM72011 eMARKETER eASIA REPORT JULY 2001 (Asian Internet Markets) - electronic version (pdf)


About eMarketer

Key points covered: Australia, China, Hong Kong, India, Japan, Singapore, South Korea, Taiwan, internet economies, Asia, wireless penetration, e-commerce, mobile phones, B2B, B2C, fixed line telephones, broadband technology, personal computers, internet access, mCommerce, eFinance, ecommerce, ebusiness, eadvertising, madvertising, online trading, business broadband subscribers, eBusiness Readiness, PC Shipments, PDA, PDAs, personal data, Active Internet Users in Asia, Worldwide Internet Penetration Rates, Global Internet Population, Internet Users in Asia, Internet Users in China, Hong Kong and Taiwan, Top Websites in Asia, Gender of Internet Users, Mobile Internet Subscriptions in Asia, Western Europe and the US, 3G Licensing Costs, Top 10 WAP Phone Brands, eCommerce Revenues, Purchasing Groceries and Food Online, Purchasing Clothes Online, Purchasing Books Online, Purchasing Electronic and Electrical Goods Online, Shopping Online, Mobile Commerce, Online Finance, Wireless Advertising, Cable Broadband, DSL Broadband, ISP, ASP, Internet Penetration in Selected Chinese Cities, Top 20 Web Domains for Mainland China, Internet Payment Methods in China, Telecom Subscribers in Hong Kong, Top 10 Properties and Domains in Hong Kong, Top 3 B2C Categories, Trading Markets Offered by Hong Kong Online Brokers, Cybercafé vs. Home as an Internet Access Location in India, Market Share for eMail Providers, Internet-Ready Mobile Phone Penetration Rate in Japan, iMode Content Categories, DoCoMo iMode Users, Click-and-Mortar, Online Game Users

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EXECUTIVE SUMMARY

The number of active internet users in Asia is growing dramatically. eMarketer expects the region's internet users to increase from nearly 64 million in 2001 to 173 million by the end of 2004.

Gathering statistics and information from the most respected research firms, the eAsia Report provides readers with a broad overview of internet economies in the region, as well as snapshots of each of the region's largest internet markets: Australia, China, Hong Kong, India, Japan, Singapore, South Korea and Taiwan. It presents insightful analysis of both the cultural and technological issues affecting adoption of the internet for personal and business use in Asia and country by country.

The report also examines in detail two worldwide trends with significant impact on the region: increasing wireless penetration and the growth of e-commerce. The proliferation of mobile phones across much of Asia represents the biggest opportunity for widespread adoption of the internet in the region. Several countries have already achieved more than 50 percent mobile phone penetration.

While B2C e-commerce growth is slow through much of the region, B2B e-commerce is already rapidly expanding in most Asian countries. Total B2B e-commerce revenues are expected to grow from $36.2 billion in 2000 to over $300 billion in 2004.

This report also covers:
- Who is using the internet and what they are using it for, country by country
- Consumer attitudes and preferences for B2C e-commerce
- The state of the region's B2B eMarketplaces and Exchanges
- The potential for online trading, especially in Japan, Taiwan and South Korea
- The promise of online banking
- How the downturn in online advertising is affecting the region

Back to Top

TABLE OF CONTENTS

Methodology 11
I Overview 13
II Population & Infrastructure 17
A. Population 18
_ Potential Internet Users in Asia 19
B. Communications Infrastructure 20
_ Fixed-Line Telephones 20
_ Wireless Telephones 21
_ Broadband Technologies 29
_ Internet Hosts and Content 33
_ Readiness 34
C. Hardware Infrastructure 35
_ Servers 35
_ PCs 36
_ Personal Digital Assistants 40
D. Internet Access Costs 40
III Internet Users & Access 43
A. Internet Users 44
_ Comparative Estimates 46
IV Usage & Demographics 51
A. Usage 52
_ Access Location 52
_ Duration of Sessions 53
_ Usage Patterns 54
_ Most Popular Websites 55
B. Demographics 56
_ Gender 56
_ Age and Occupations 57
V Wireless Internet 59
VI eCommerce 67
A. Total eCommerce Revenues 68
B. B2C eCommerce 69
_ Consumer Attitudes and Preferences 71
_ Transactions 74
C. eBusiness and B2B eCommerce 75
_ eCommerce B2B Revenues 76
_ eMarketplaces and Exchanges 77
_ Business Internet Connectivity 78
_ eBusiness Automation 78
VII mCommerce 81
VIII eFinance 83
A. Online Banking 84
B. Online Trading 87
IX eAdvertising 89
A. mAdvertising 91
X Australia Overview 93
A. Technology Infrastructure 95
_ Communications Infrastructure 95
B. Hardware Infrastructure 101
_ Secure Servers 101
C. Internet Users and Access 102
_ Internet Users 102
_ Comparative Estimates 103
_ Usage and Demographics 103
_ Access 104
_ Demographics 106
D. eCommerce 109
_ Total eCommerce Revenues 109
_ B2C eCommerce 111
_ B2B eCommerce 116
_ eFinance 117
E. eAdvertising 117
XI China Overview 119
A. Technology Infrastructure 121
_ Communications Infrastructure 121
B. Hardware Infrastructure 128
_ Servers 128
_ PCs 129
_ PDAs 129
C. Internet Users and Access 129
_ Internet Users 129
_ Comparative Estimates 130
_ Usage and Demographics 131
_ Demographics 139
D. eCommerce 142
_ Total eCommerce Revenues 143
_ B2C eCommerce 144
_ B2B eCommerce 147
E. eAdvertising 149
XII Hong Kong Overview 151
A. Technology Infrastructure 153
_ Communications Infrastructure 153
B. Hardware Infrastructure 159
_ Servers 159
_ PCs 159
C. Internet Users and Access 160
_ Internet Users 160
_ Comparative Estimates 160
_ Usage and Demographics 161
_ Demographics 164
D. eCommerce 165
_ Total eCommerce Revenues 166
_ B2C eCommerce 167
_ B2B eCommerce 170
_ eFinance 172
E. eAdvertising 174
XIII India Overview 177
A. Technology Infrastructure 179
_ Communications Infrastructure 179
B. Hardware Infrastructure 184
_ Servers 184
_ PCs 185
C. Internet Users and Access 185
_ Internet Users 185
_ Comparative Estimates 188
_ Usage and Demographics 189
_ Demographics 194
D. eCommerce 196
_ Total eCommerce Revenues 197
_ B2C eCommerce 199
_ B2B eCommerce 201
E. eAdvertising 202
XIV Japan Overview 203
A. Technology Infrastructure 205
_ Communication Infrastructure 205
B. Hardware Infrastructure 212
_ Mobile Phones 212
_ PCs 214
_ Personal Digital Assistants 216
C. Internet Users and Access 217
_ Internet Users 217
_ Comparative Estimates 218
_ Usage and Demographics 220
_ Demographics 223
D. Wireless Internet Users 226
_ Internet Users 226
_ Hardware 228
_ Usage and Demographics 230
_ Most Popular Websites 232
_ Demographics 233
E. eCommerce 234
_ Total eCommerce Revenues 235
_ B2C eCommerce 236
_ B2B eCommerce 242
_ eFinance: Banking and Investing 247
F. eAdvertising 249
XV Singapore Overview 253
A. Technology Infrastructure 255
_ Communications Infrastructure 255
B. Hardware Infrastructure 261
_ Servers 261
_ PCs 261
C. Internet Users and Access 262
_ Internet Users 262
_ Comparative Estimates 262
_ Usage and Demographics 263
_ Demographics 265
D. eCommerce 267
_ Total eCommerce Revenues 267
_ B2C eCommerce 268
_ B2B eCommerce 269
_ eFinance 271
XVI South Korea Overiew 275
A. Technology Infrastructure 277
_ Communications Infrastructure 277
B. Hardware Infrastructure 283
_ Servers 284
_ PCs 284
_ PDAs 284
C. Internet Users and Access 285
_ Internet Users 285
_ Comparative Estimates 285
_ Usage and Demographics 287
_ Demographics 292
D. eCommerce 293
_ Total eCommerce Revenues 293
_ B2C eCommerce 294
_ B2B eCommerce 297
_ eFinance 299
E. eAdvertising 301
XVII Taiwan Overview 303
A. Technology Infrastructure 305
_ Communications Infrastructure 305
B. Hardware Infrastructure 311
C. Internet Users and Access 312
_ Internet Users 312
_ Comparative Estimates 312
_ Usage and Demographics 313
_ Demographics 317
D. eCommerce 318
_ Total eCommerce Revenues 318
_ B2C eCommerce 319
_ B2B eCommerce 321
_ eFinance 323
E. eAdvertising 324
Index of Charts 325

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LIST OF TABLES

Population of Asia and Rest of World (in billions) 18
Population of Asia, by Country, 2001 (in millions) 19
Population 14+ of Selected Internet Markets in Asia, 2000-2004 (in millions) 19
Main Telephone Lines per 100 Inhabitants in Selected Asian Countries, 2000 20
Mobile Telephone Subscribers per 100 Inhabitants in Selected Asian Countries, 2000 21
15- to 65-Year-Olds Who Own Mobile and WAP Phones in Selected Asian Countries, Dec 2000-Feb 2001 22
Wireless Phone Subscribers and Penetration in Asia, by Country, 2000(in millions) 23
Wireless Affordability and Subscribers, Dec 2000 24
Wireless Affordability and Subscribers, Dec 2005 24
Wireless Subscribers in Selected Asian Countries, 2000 & 2005(in millions) 25
Wireless Phone Subscription and Penetration in Asia, 2000-2004(in millions) 26
Analog and Digital Wireless Phone Subscriptions in Asia, 2000-2004 (in millions) 27
Mobile Subscribers Worldwide, by Technology, 2000-2004 (in millions) 27
Top Ten Mobile Phone Brands in Asia, Dec 2000-Feb 2001 28
Breakdown of Broadband Connections for Selected CountriesWorldwide, Feb 2001 29
Comparative Estimates: Broadband Residential Subscribers in Asia, 2000-2004 (in millions) 30
Business Broadband Subscribers in Asia, 2000-2004 (in millions of lines) 30
Cable Subscriptions in Selected Asian Countries, 2000 (in millions) 31
Comparative Estimates: Cable Broadband Residential Subscribers inAsia, 2000-2004 (in thousands) 31
Comparative Estimates: DSL Broadband Residential Subscribers inAsia, 2000 - 2004 (in thousands) 32
Internet Hosts per 10, 000 Inhabitants in Selected Asian Countries, 2000 33
Non-English Internet Content, 2000 33
eBusiness Readiness Rankings in Asia, by Country, 2000-2004 34
Server Unit Shipments in Asia, by Country, 2000-2001 35
Server Unit Shipments in Asia, by Vendor, 2000-2001 35
PCs per 100 Inhabitants in Selected Asian Countries, 2000 36
PC Shipments in Asia, by Country, 1999 & 2000 (in thousands) 37
PC Shipments in Asia, by Vendor, 1999 & 2000 (in thousands) 38
Households with Home PCs in Selected Asian Countries, Q4 2000(as a percent of total households) 39
15- to 65-Year-Olds Who Own PCs in Selected Asian Countries, 2000-2001 39
15- to 65-Year-Olds Who Own PDAs in Selected Asian Countries, 2000-2001 (as a percent of total population) 40
Cost of 20 Hours of Telephone and Internet Service in Selected OECD Countries during Peak Periods, 2000 (at purchasing power parity) 41
Cost of 30 Hours of Telephone and Internet Service in Selected OECD Countries during Peak Periods, 2000 (at purchasing power parity) 41
Cost of 40 Hours of Telephone and Internet Service in Selected OECD Countries during Peak Periods, 2000 (at purchasing power parity) 41
Active Internet Users in Asia, 2000-2004 (in millions) 44
Top Ten Countries Worldwide, by Internet Penetration, 2001 44
Worldwide Internet Penetration Rates, by Region, 2001 45
Internet User Penetration in Selected Asian Countries, 2000 45
Households Acquiring Internet Access in the Last 12 months inSelected Asian Countries, Q4 2000 (as a percent of total households) 46
Households with Internet Access in Selected Asian Countries, Q42000 (as a percent of total households) 46
Global Internet Population, by Region, 1999-2003 (in millions) 47
Comparative Estimates: Internet Users in Asia, 2001- 2005 48
Active Internet Users in Asia, by Country, Jan 2001 (in millions andas a percent of total internet users) 48
Internet Users in China, Hong Kong and Taiwan, 2001 (in millions andas a percent of population) 49
15- to 65-Year-Olds with Internet Access in Selected Asian Countries, 2000 & 2001 49
Internet Use in China, Hong Kong and Taiwan, by Access Location, 2001 52
Internet Users Online at Home, by Country, January 2001 53
Distribution of Internet Activities in Selected Asian Countries, January2001 54
Top Websites in Asia, December 2000-February 2001 55
Gender of Internet Users in Asia and Worldwide, 2000 56
Internet Usage in Selected Asian Countries, by Gender, 2001 56
Age Distribution of Internet Users in Selected Asian Countries, 2000 57
Occupations of Internet Users in Selected Asian Countries, January2001 57
Mobile Internet Subscriptions in Asia, Western Europe and the US, 2001 (in millions) 60
Wireless Internet User Forecast, by Region, 2000-2003 (in millions) 60
Comparison of 3G Licensing Costs, 2001 61
Top Markets for 2.5G and 3G Products in 2006 (in millions) 62
15- to 65-Year-Olds Accessing the Internet Using WAP Phones inSelected Asian Countries, 2000 & 2001 64
Likelihood of Purchasing WAP Phones in Asia, 2000 & 2001 (as a percent o total respondents) 64
Top 10 WAP Phone Brands in Asia, 2000 & 2001 65
eCommerce Revenues in Asia, 2000-2004 (in billions and as percent ofworldwide revenues) 68
eCommerce Revenues in Asia, 2000-2004 (in billions) 69
B2C eCommerce Revenues in Asia, 2000-2004 (in billions and as percent of worldwide revenues) 70
Comparative Estimates: B2C eCommerce Revenues in Asia, 2000-2004(in billions) 70
15- to 65-Year-Old Future Online Shoppers in Selected Asian Countries, 2000 & 2001 72
15- to 65-Year-Old Offline Shoppers in Selected Asian Countries, 2000 & 2001 72
15- to 65-Year-Old Online Dropouts in Selected Asian Countries, 2000 & 2001 73
15- to 65-Year-Olds Shopping Online in Selected Asian Countries, 2000& 2001 73
15- to 65-Year-Olds Purchasing Electronic and Electrical Goods Online in Selected Asian Countries, 2000 & 2001 74
15- to 65-Year-Olds Purchasing Groceries and Food Online, 2000 & 2001 74
15- to 65-Year-Olds Purchasing Clothes Online in Selected Asian Countries, 2000 & 2001 75
15- to 65-Year-Olds Purchasing Books Online in Selected Asian Countries, 2000 & 2001 75
B2B eCommerce Revenues in Asia, 2000-2004 (in billions and as percent of worldwide revenues) 76
B2B e-Commerce Revenues in Asia, 2000, 2002 and 2005 (in billions) 76
Comparative Estimates: B2B eCommerce Revenues in Asia, 2000-2004(in billions) 77
Businesses Prepared to Implement B2B eCommerce System, by Country* in Asia, by Year-End 2000 78
CRM Software Revenues in Asia, 2000-2005 (in billions) 78
CRM Services Revenues in Japan, 2000-2004 (in billions) 79
CRM Services Revenues in Asia, 2000-2004 (in billions) 79
mCommerce Revenues Worldwide, by Region, 2000-2005 (in billions) 82
Mobile Commerce Revenues Worldwide, 2000-2004 (in billions) 82
Internet Users Visiting Online Finance Sites in Asia, by Country, January 2001 84
Ranking of Retail Internet Banking Sites in Asia, 2000 85
Online Banking Services Offered by Selected Banks in Asia, 2001 86
Online Ad Expenditures in Asia, 2000-2004 (in billions and as a percent worldwide expenditures) 90
Wireless Advertising Expenditures Worldwide and in Asia, 2000-2005 (in millions) 91
Global Wireless Advertising Expenditures in Selected Countries, 2000-2005 (in millions) 92
At a Glance: Australia, 2001 94
Wireless Operators in Australia, 2000 95
Sample Broadband Access Plans in Australia, 2001 96
Comparative Estimates: Broadband Residential Subscribers inAustralia, 2000-2004 (in thousands) 97
Business Broadband Subscribers in Australia 2000-2004 (in thousands of lines) 98
Cable and Satellite TV Subscribers in Australia, December 1999 & December 2000 (in thousands) 98
Comparative Estimates: Cable Broadband Residential Subscribers inAustralia, 2000-2004 (in thousands) 99
Comparative Estimates: DSL Broadband Residential Subscribers inAustralia, 2000-2004 (in thousands) 100
Internet Users in Australia, by Size of ISP, December 2000 (in thousands and as percent of total users) 100
PC Shipments in Australia, 1999 & 2000 (in thousands) 101
Secure Servers per One Million Inhabitants per Country, 2000 102
Internet Users in Australia, 2000-2004 (in millions) 102
Comparative Estimates: Internet Users in Australia, 2000 (in millions) 103
Australian Adults Who Have Used the Internet at Least Once, February 2000, February 2001 & February 2003 (as a percent of adults) 104
Barriers to Internet Usage in Australia, February 2001 (as a percent of adults) 104
Location of Internet Access in Australia, 2000 104
Frequency of Internet Usage in Australia, 2000 105
Internet Usage Patterns in Australia, 2000 & 2001 105
Top 10 Digital Media Properties in Australia, March 2001 (in thousands) 106
Internet Use in Australia, by Gender, 2000 106
Internet Users in Australia, by Gender, 2000 107
Internet Users in Australia, by Age, 2000 107
Internet Users in Australia, by Age and Gender, 2000 (as a percent of adults 18 and over) 108
Internet Users in Australia, by Age, 2000 108
Household Internet Access in Australia, by Income, May 1998-May 2000 109
eCommerce Revenues in Australia, 2000-2004 (in billions and as a percent of total Asia revenues) 110
eCommerce Revenues in Australia, 2000-2004 (in billions) 110
eCommerce Revenues in Australia, 2000 & 2004 (in billions) 110
eCommerce Presence of Emerging Growth Companies in Australia, 2000 111
B2C eCommerce Revenues in Australia, 2000-2004 (in billions and as a percent of region) 111
B2C eCommerce Revenues in Australia, 2000-2004 (in billions) 111
Products Purchased Online in Australia, 2000 112
What Consumers Are Buying in Selected Countries, 2000 112
Value of Online Purchases in Australia, 2000 113
Number of Credit Cards in Australia, 1996 & 1999 (in millions) 113
Consumer Attitude toward Online Shopping in Australia, 2000 114
Potential Barriers to Online Purchasing in Australia, 2000 115
Top 3 Criteria in Choosing an Online Vendor in Australia, 2001 115
B2B eCommerce Revenues in Australia, 2000-2004 (in billions and as percent of region) 116
Comparative Estimates: B2B eCommerce Revenues in Australia, 2000-2004 (in billions) 116
Internet Users Conducting Online Banking Transactions in Australia, 1998, 2000 & 2002 117
Comparative Estimates: Online Advertising Expenditures in Australia, 1998-2004 (in millions) 117
At a Glance: China, 2001 120
Market Share of Wireless Operators in China, 1999 122
Fixed-Line and Wireless Subscriptions in China, 1998 & 1999 (in millions) 122
Estimated Growth of China's Mobile Telecom Market, 2000, 2001 & 2007 (in millions) 123
Estimated Growth of China's Wireless Telecom Market, 1999-2010 (in thousands) 123
Top 10 Wireless Market in China, 1999 123
Global Users of 3G Wireless Date, 2011 (in millions) 124
Selected Broadband Access Plans in China, 2001 125
Comparative Estimates: Broadband Residential Subscribers in China, 2000-2004 (in thousands) 125
Business Broadband Subscribers in China, 2000 - 2004 (in thousands of lines) 126
Comparative Estimates: Cable Broadband Residential Subscribers in China, 2000-2004 (in thousands) 126
Comparative Estimates: DSL Broadband Residential Subscribers in China, 2000-2004 (in thousands) 127
Primary Considerations in Choosing an ISP in China, November 2000-January 2001 128
Server Unit Shipments in China and Asia, Q1 2000-Q1 2001 128
PC Shipments in China, 1999 & 2000 (in thousands) 129
Active Internet Users in China, 2000-2004 (in millions) 129
Comparative Estimates: Number of Internet Users in China, 2000 (in millions) 130
Internet Users in Asia, 2001-2004 (as a percent of population) 130
Internet Penetration in Selected Chinese Cities, 2000 (in thousands and as percent of city's population) 131
Internet Access in China, by Location, November 2000-January 2001 132
Internet Users in China, by Connection Type, November 2000-January 2001 (in millions) 132
Internet Usage Comparison; Hong Kong, China and Taiwan, 2001 132
Distribution of Non-Web Internet Activities in China, January 2001 (as a percent of total internet users) 133
User Complaints about the Internet in China, November 2000-January 2001 134
Reasons for Going Online in China, November 2000-January 2001 135
Primary Information Gathered Online in China, November 2000-January 2001 136
Services Used Most Frequently by Internet Users in China, November 2000-January 2001 137
Top 20 Web Domains for Mainland China, February 2001 138
Internet Usage in China, by Gender, November 2000-January 2001 139
Internet Use in China, by Age, July 1998 & July 2000 139
Internet Users in China, by Age, 2000 140
Internet Use in China, by Education, 1998-2001 141
Internet Users in China, by Income, November 2000-January 2001 (in RMB) (as a percent of total online population) 141
Internet Users in China, by Occupation, November 2000-January 2001 142
eCommerce Revenues in China, 2000-2004 (in billions and as a percent of Asia's total) 143
eCommerce Revenues in China, 2000 & 2002 (in billions) 143
B2C eCommerce Revenues in China, 2000-2004 (in billions and as a percent of total Asian e-commerce) 144
B2C eCommerce Revenues in China, 2000-2004 (in billions) 144
Top Three e-Commerce Barriers in China, 2000 145
Internet Payment Methods in China, 2000 145
Credit Cards in China, 1996 & 1999 (in millions) 146
Reasons for Not Having a Credit Card in China, 2000 146
B2B eCommerce Revenues in China, 2000-2004 (in billions and as percent of region) 147
Comparative Estimates: B2B eCommerce Revenues in China, 2000-2004 (in billions) 148
Online Ad Expenditures in China, 2000-2004 (in millions) 149
At a Glance: Hong Kong, 2001 152
Telecom Subscribers in Hong Kong, 1999-2000 154
Selected Broadband Access Plans in Hong Kong, 2001 155
Comparative Estimates: Broadband Residential Subscribers in Hong Kong, 2000-2004 (in thousands) 156
Business Broadband Subscribers in Hong Kong, 2000 - 2004 (in thousands of lines) 156
Comparative Estimates: Cable Broadband Residential Subscribers in Hong Kong, 2000 - 2004 (in thousands) 157
Comparative Estimates: DSL Broadband Residential Subscribers in Hong Kong, 2000 - 2004 (in thousands) 158
Licensed ISPs in Hong Kong, 1993-2000 158
Server Unit Shipments in Hong Kong and Asia, 2000-2001 159
PC Shipments in Hong Kong, 1999 & 2000 (in thousands) 159
Active Internet Users in Hong Kong, 2000-2004 (in millions) 160
Comparative Estimates: Internet Users in Hong Kong, 2001 (in millions) 160
Internet Access in Hong Kong, January 2001 161
Access Methods in Hong Kong, 2001 161
Internet Access in Hong Kong, by Location, 2000 162
Internet Users in Hong King, by Access Location, 2000 162
Internet Usage Comparison: Hong Kong, China and Taiwan, 2001 162
Internet Activities in Hong Kong, January 2001 (as a percent of total internet users) 163
Internet Activities in Hong Kong, March 2001 163
Top 10 Properties and Domains in Hong Kong, January 2001 164
Internet Users in Hong Kong, by Gender, 2000 164
Internet Users in Hong Kong, by Age, 2000 165
Internet Users in Hong Kong, by Age, January 2001 165
eCommerce Revenues in Hong Kong, 2000-2004 (in billions and as a percent of region) 166
B2C eCommerce Revenues in Hong Kong, 2000-2004 (in billions and as a percent of Asia's total e-commerce revenues) 167
B2C eCommerce Revenues in Hong Kong, 2000-2004 (in billions) 167
Top 3 B2C Categories in Hong Kong, 2000 168
Hong Kong Users Visiting Online Gambling Sites, by Age, December 2000 168
Top 5 Gambling Websites in Hong Kong, October 2000-December 2000 169
Credit Cards in Hong Kong, 1996 & 1999 (in millions) 169
B2B eCommerce Revenues in Hong Kong, 2000-2004 (in billions and as a percent of region) 170
Comparative Estimates: Total B2B eCommerce Revenues in Hong Kong, 2000-2004 (in billions) 171
Business Models: Traditional Brokers vs. Online Brokers in Hong Kong, 2001 172
How People Hear about Online Brokerages in Hong Kong, 2001 172
Online Brokerage Sites in English and Other Languages in Hong Kong, 2001 173
Trading Markets Offered by Hong Kong Online Brokers, 2001 (as a percent of brokerages offering a given market) 173
Customer Service Features Offered by Online Brokerage Sites in Hong Kong, 2001 173
Information Services Offered by Online Brokerage Sites in Hong Kong, 2001 (as a percent of those offering information) 174
Internet Advertising Expenditures in Hong Kong, by Major Industry Categories, Q1 - Q3 2000 175
At a Glance: India, 2001 178
Fixed-Line and Wireless Phone Users in India, 2000-2010 (in millions) 180
Comparative Estimates: Broadband Residential Subscribers in India, 2000-2004 (in thousands) 182
Business Broadband Subscribers in India, 2000 - 2004 (in thousands of lines) 182
Comparative Estimates: Cable Broadband Residential Subscribers in India, 2000 - 2004 (in thousands) 183
Server Unit Shipments in India and Asia, 2000-2001 184
PC Shipments in India, 1999 & 2000 (in thousands) 185
Internet Users in India, 2000-2004 (in millions) 185
Internet User Growth in India, 1996-2003 (in millions) 186
Internet Users in Top 8 Indian Cities, 1999-2000 (in millions) 187
Internet Users in Top 8 Populated Indian Cities, by Frequency of Sessions, 1999-2000, (in millions) 187
Comparative Estimates: Internet Users and Penetration Rate in India, 2000 (in millions and as a percent of total population) 188
Internet Users in India, 2000- 2003 (in millions) 188
Cybercafé vs. Home as an Internet Access Location in India, by Length of Time Online, 2000 189
Access Location of Internet Users in India, 1999 & 2000, (as a percent of internet users) 190
Non-Work Related Online Activities in India, 1999 & 2000 (as a percent of internet users) 191
Online Activities in India, 2000 192
Market Share for eMail Providers in India, 2001 192
Top 10 Websites in India 193
Internet Users in India, by Gender, 2000 194
Internet Users in India, by Gender, 1999 & 2000 194
Internet Users in India, by Age, 2000 194
Internet Users in India, by Age, 1999 & 2000 195
Internet Users in India, by Education, 2000 195
Internet Users in India, by Monthly Household Income, 2000 196
eCommerce Revenues in India, 2000-2004 (in billions and as percent of region) 197
Comparative Estimates: Total eCommerce Revenues in India, 2000-2004 (in billions) 197
eCommerce Revenues in India, 2000 & 2005 (in billions) 198
Indian Companies with the Best eCommerce Strategies, 2001 198
B2C eCommerce Revenues in India, 2000-2004 (in billions and as a percent of region) 199
B2C eCommerce Revenues in India, 2000-2004 (in billions) 199
Credit Cards in India, 1996 & 1999 (in millions) 200
Preferred Methods of Online Payment in India, 2001 200
B2B Revenues in India, 2000-2004 (in millions and as a percent of region) 201
Comparative Estimates: B2B eCommerce Revenues in India, 2000-2004 (in billions) 201
At a Glance: Japan, 2001 204
Fixed-Line Telephones in Japan and the Rest of Asia, 2000 (in millions) 205
Wireless Phone Subscribers and Penetration in Asia, by Country, 2000 (in millions and as a percent of total population) 206
Status of Residential Broadband Internet Penetration in Japan, 2000 207
Comparative Estimates: Broadband Households in Japan, 2000-2005 (in thousands) 208
Comparative Estimates: Broadband Internet Access by Cable Modem in Japan, 2000 - 2005 (in thousands) 209
Comparative Estimates: Broadband Internet Access by DSL in Japan, 2000 - 2005 (in thousands) 210
ISP Market Share in Japan, 2000 210
Reasons for Selecting an ISP according to Beginner Online Users in Japan, 2000 211
Internet-Ready Mobile Phone Penetration Rate in Japan, 2000-2005 (in thousands) 212
Mobile Market in Japan, by Market Share, 2000 213
PC and Color TV Shipments in Japan, 1992-1999 (in thousands) 214
PCs in Japan, 2000 (in millions) 215
PC Models Breakdown in Japan, 2000 (as a percent of market share) 215
Top 5 Japanese PC Makers and Market Share, 2000 216
Top 4 Handheld Device Makers and Their Market Share in Japan, 2000 216
Product Offered by Selected Handheld Device Makers in Japan, 2001 216
Internet Users in Japan, 2000-2004 (in millions and as a percent of population 14+) 217
Internet Penetration in Selected Asian Countries, 2001 218
Comparative Estimates: Internet Users in Japan, 2000 (in millions) 219
Comparative Estimates: Internet Users in Asia, 2001-2004 219
Modes of Accessing the Internet in Japan, 2000 220
Internet Penetration in Japan, by Town Size, 2000 (as a percent of total population) 220
Internet Users in Japan, by Access Location, 2000 221
Internet Users in Japan, by Access Location, 2000 (in millions) 221
Intensity of Use by Internet Users in Japan, 2000 221
Most Popular Internet Applications in Japan: eMail vs. Browsing, 2000 222
Top 10 Digital Media Properties in Japan, 2001 (in thousands) 223
Internet Users in Japan, by Gender, 2000 223
Internet User Experience in Japan, by Gender, 2000 224
Internet Penetration in Japan, by Age, 2000 224
Internet Users in Japan, by Age and Gender, 2000 225
Internet Penetration in Japan, by Annual Household Income, 2000 226
Mobile Internet Users Worldwide, 2000 227
Number of Years Each Device Has Taken to Reach 10 percent Home Penetration in Japan, 2000 227
Mobile Internet Subscribers and Penetration Rate in Japan, 2000-2005 (in millions) 228
Overview of Mobile Internet Services in Japan, 2000 229
Frequency of Internet Usage for Mobile Internet Users in Japan, 2000 230
Use of Wireless Phones in Japan, 2000 230
eMail Usage among Mobile Users in Japan, by Age, 1999-2000 231
iMode Content Categories in Japan, 2000 232
DoCoMo iMode Users in Japan, by Gender, 2000 233
iMode Usage in Japan, by Age, 2000 233
iMode Usage in Japan, by Occupation, 2000 234
eCommerce Revenues in Japan, 2000-2004 (in billions and as a percent of Asia) 235
eCommerce Revenues in Japan, 2000-2004 (in billions) 235
B2C eCommerce Revenues in Japan, 2000-2004 (in billions and as a percent of Asia) 236
B2C eCommerce Revenues in Japan, 2000-2004 (in billions) 236
B2C eCommerce Revenues in Japan, 2000 & 2005 (in billions) 236
Top 10 Online Shoppers Worldwide, by Country, 2000 237
Most Popular Items Purchased Online in Japan, by Gender, 2000 237
Top 10 Offline Shoppers Worldwide, by Country, 2000 238
Top 10 "Click-and-Mortar" Retailers in Japan, 2000 (in yen) 238
eCommerce Transactions in Japan, by Age, 2000 239
eCommerce Buying Patterns in Japan, 2000 239
Credit Cards in Japan, 1996 & 1999 (in millions) 240
Credit Card Purchases in the US vs. Japan, 2000 (as a percent of total consumer expenditures) 241
Top 5 Concerns about eCommerce in Japan, 2000 242
Manufacturers' Attitudes in Japan towards Selection of Suppliers Outside the Keiretsu System, 2000 242
B2B eCommerce Revenues in Japan, 2000-2004 (in billions and as a percent of region) 243
Comparative Estimates: Total B2B eCommerce Revenues in Japan, 2000-2004 (in billions) 243
Total B2B eCommerce Revenues in Japan, 2000 & 2005 (in billions) 243
B2B Exchanges in Japan, 2001 244
mCommerce Revenues Worldwide, by Region, 2000-2005 (in billions) 246
mCommerce Revenues in Japan, 2000 & 2005 (in billions) 246
Most Popular Online Banking Services in Japan, 2000 247
Online Advertising Expenditures in Japan, 2000-2004 (in millions) 249
Top 10 Web Advertisers in Japan, 2001 249
Global Wireless Advertising Spending in Selected Countries, 2000-2005 (in millions) 250
Mobile Advertising Click-Through Rate in Japan, 2000 250
PC-Based Advertising Click-Through Rate in Japan, 2000 250
Attitudes in Japan towards Receiving Advertisements via Mobile Phone, 2000 251
At a Glance: Singapore, 2001 254
Telecom Subscribers in Singapore: Fixed-Line vs. Mobile, 1998-2001 (in millions) 256
Selected Broadband Access Plans in Singapore, 2001 257
Comparative Estimates: Broadband Residential Subscribers in Singapore, 2000-2004 (in thousands) 258
Business Broadband Subscribers in Singapore, 2000-2004 (in thousands of lines) 258
Comparative Estimates: Cable Broadband Residential Subscribers in Singapore, 2000 - 2004 (in thousands) 259
Comparative Estimates: DSL Broadband Residential Subscribers in Singapore, 2000 - 2004 (in thousands) 260
Server Unit Shipments in Singapore and Asia, 2000-2001 261
PC Shipments in Singapore, 1999 & 2000 (in thousands) 261
Internet Users in Singapore, 2000-2004 (in millions) 262
Comparative Estimates: Internet Users in Singapore, 2000 262
Internet Users in Singapore by Access Location, 2000 263
Types of Home Internet Connection in Singapore, September 2000-November 2000 263
Distribution of Non-Web Internet Activities in Singapore, January 2001 264
Distribution of Internet Activities in Singapore, March 2001 264
Top 10 Web Domains in Singapore, March 2001 (in thousands) 265
Internet Usage in Singapore, by Gender, 2001 265
Occupations of Internet Users in Singapore, January 2001 266
eCommerce Revenues in Singapore, 2000-2004 (in billions and as a percent of region) 267
B2C eCommerce Revenues in Singapore, 2000-2004 (in billions and as a percent share of region) 268
B2C eCommerce Revenues in Singapore, 2000-2004 (in billions) 268
Credit Cards in Singapore, 1996 & 1999 (in millions) 269
B2B eCommerce Revenues in Singapore, 2000-2004 (in billions and as a percent of region) 269
Comparative Estimates: Total B2B eCommerce Revenues in Singapore, 2000-2004 (in billions) 270
Total B2B eCommerce Revenues in Singapore, 1999-2001 (in billions) 271
Top Online Banking Sites in Singapore, February, 2001 271
Visitors to Online Banking Sites in Singapore, by Gender, February 2001 (as a percent of total online population) 272
Visitors to Online Banking Sites in Singapore, by Age, February, 2001 (as a percent of total online population) 272
Visitors to Online Banking Sites in Singapore, by Occupation, February, 2001 (as a percent of total online population) 273
Visitors to Online Banking Sites in Singapore, by Income, February 2001 (as a percent of total online population) 273
At a Glance: South Korea, 2001 276
Wireless Phone Subscriptions and Market Share in South Korea, Oct. 2000 (in millions) 278
Wireless Internet Subscribers in South Korea, Oct. 2000 (in millions) 278
Selected Broadband Access Plans in South Korea, 2001 279
Comparative Estimates: Broadband Residential Subscribers in South Korea, 2000-2004 (in thousands) 280
Business Broadband Subscribers in South Korea, 2000 - 2004 (in thousands of lines) 280
Comparative Estimates: Cable Broadband Residential Subscribers in South Korea, 2000 - 2004 (in thousands) 281
Comparative Estimates: DSL Broadband Residential Subscribers in South Korea, 2000 - 2004 (in thousands) 281
Top ISPs in South Korea, 2001 (in thousands) 282
Internet Hosts in South Korea, 1993-2000 283
Internet Domains in South Korea, 1993-2001 283
Server Unit Shipments in South Korea and Asia, 2000-2001 284
PC Shipments in South Korea, 1999 & 2000 (in thousands) 284
Internet Users in South Korea, 2000-2004 (in millions) 285
Comparative Estimates: Internet Users in South Korea, 2000 (in millions) 285
Internet Users in South Korea, 1994-2001 (in thousands) 286
Internet Users in South Korea, 2001-2004 (in millions) 286
Internet Access in South Korea by Access Location, 2000 287
Residential Internet Usage in South Korea, Japan and the US, January 2001 287
Types of Home Internet Connections in South Korea, September 2000-November 2000 288
Modem vs. ADSL Connection in South Korea, November 2000-January 2001 (as a percent of households) 288
Online Activity Distribution of Korean Users, December 2000 (as a percent of total internet users) 289
Distribution of Internet Activities in South Korea, March 2001 290
Share of Online Game Users in Selected Asian Countries, 2001 291
Top 5 Sites for Korean Users, by Gender, December 2000 (as a percent of internet users) 291
Internet Use in South Korea, by Gender, 2000 292
Internet Usage in South Korea, by Gender, 2001 292
Internet Users in South Korea, by Age and Profession, 2001 (as a percent of total online users) 292
eCommerce Revenues in South Korea, 2000-2004 (in billions and as a percent of region) 293
eCommerce Revenues in South Korea, 2000-2004 (in billions) 293
B2C eCommerce Revenues in South Korea, 2000-2004 (in billions and as a percent of region) 294
B2C eCommerce Revenues in South Korea, 2000-2004 (in billions) 295
eCommerce User Conversion Rates in Selected Countries in Asia, Q4 2000 (as a percent of internet users) 296
Credit Cards in South Korea, 1996 & 1999 (in millions) 296
B2B eCommerce Revenues in South Korea, 2000-2004 (in billions and as a percent of region) 297
Comparative Estimates: Total B2B eCommerce Revenues in South Korea, 2000-2004 (in billions) 298
Stock Market Turnover in Selected Asian Countries, 1999 (as a percent of market capitalization) 299
Online Trading Revenues in South Korea, 2000 (in billions) 300
Online Trading in South Korea, 2000 (as a percent of total stock trading in South Korea) 300
Online Ad Spending in South Korea, 2000-2004 (in millions) 301
At a Glance: Taiwan, 2001 304
Wireless Phone Users and Penetration in Taiwan, 1990-2000 (in millions) 306
Internet Users in Taiwan, by Access Technology, 2000 307
Comparative Estimates: Broadband Residential Subscribers in Taiwan, 2000-2004 (in thousands) 308
Business Broadband Subscribers in Taiwan, 2000-2004 (in thousandsof lines) 308
Comparative Estimates: Cable Broadband Residential Subscribers in Taiwan, 2000 - 2004 (in thousands) 309
Comparative Estimates: DSL Broadband Residential Subscribers inTaiwan, 2000 - 2004 (in thousands) 310
Server Unit Shipments in Taiwan and Asia, 2000-2001 311
PC Shipments in Taiwan, 1999 & 2000 (in thousands) 311
Active Internet Users in Taiwan, 2000-2004 (in millions) 312
Comparative Estimates: Internet Users in Taiwan, 2000 (in millions) 312
Internet Growth in Taiwan, 1996-1999 (in thousands) 313
Internet Use in Taiwan, by Access Location, 2000 313
Internet Users in Taiwan, by Access Location, 2000 (in millions and asa percent of total) 313
Distribution of Non-Web Internet Activities in Taiwan, January 2001 314
Distribution of Internet Activities in Taiwan, March 2001 314
Top 10 Web Domains in Taiwan, March 2001 (in thousands) 315
Length of Visits of Taiwanese Users at Selected Site Categories, October 2000 & November 2000 (minutes per user) 316
Internet Use in Taiwan, by Gender, 2000 317
Internet Use in Taiwan, by Gender, 2001 317
Internet Users in Taiwan, by Age and Income, 2000 317
Total eCommerce Revenues in Taiwan, 2000-2004 (in billions and asa percent of region) 318
eCommerce Revenues in Taiwan, 2000-2004 (in billions) 318
B2C eCommerce Revenues in Taiwan, 2000-2004 (in billions and asa percent of region) 319
B2C eCommerce Revenues in Taiwan, 2000-2004 (in billions) 319
eCommerce User Conversion Rates in Selected Countries in Asia, Q42000 (as a percent of internet users) 320
Credit Cards in Taiwan, 1996 & 1999 (in millions) 320
B2B eCommerce Revenues in Taiwan, 2000-2004 (in billions and as a percent of region) 321
Comparative Estimates: Total B2B eCommerce Revenues in Taiwan, 2000-2004 (in billions) 322
Online Trading in Taiwan, 2001 (as a percent of total stock trading) 323
Online Ad Expenditures in Taiwan, 2000-2004 (in millions) 324

Text © 2001 eMarketer

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Last updated by Paul Tucker 8th August 2001