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This report covers: France, Germany, Belgium, Netherlands, DIY Multiples,
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| INTRODUCTION |
| AMA Research have published a report on the DIY Market in the key Western European countries: |
| GERMANY |
| FRANCE |
| BELGIUM/NETHERLANDS |
| Analysis of each market includes: |
| Market Data - size, trends and forecasts |
| Product Mix - overview of key product sectors |
| Supply Structures - major DIY Multiples, shares, structures, buying groups. |
| Country Profile - socio-economic background, construction data. |
| Information Sources - major DIY Multiples, government statistics, websites etc. |
| The DIY market remains fragmented in most European countries, but there are now an increasing number of international companies, such as Kingfisher, though none have a significant Pan-European presence as yet. As the market for DIY products becomes more international in nature, opportunities for multi-national organisations will arise, both in the UK and in other countries around Europe. |
| AMA are specialist researchers and publishers of market reports in DIY and home improvement products and have published a range of reports in these sectors - Kitchens, Heating, Bathrooms, Garden, Insulation, Landscaping, Paint, Wallcoverings, Hardware, Tools, Tiles and Security etc. |
| REPORT CONTENTS |
| Report for FRANCE, GERMANY & BELGIUM/NETHERLANDS include the following: |
| COUNTRY PROFILE |
| Review of key economic data - economic growth, consumer spending, inflation, population size, distribution and age mix, future prospects |
| Construction and consumer spending review - housing/non-housing, new build/repairs and maintenance - recent trends and forecasts, influencing factors. |
| Trading issues - language, EURO introduction, product standards, electrical exhibitions, trade magazines etc. |
| MARKET SIZE/PRODUCT MIX |
| Overview of EU DIY market - market size, share by major country, recent trends, forecasts for 2002-03. |
| Analysis of DIY market by country - market size 1998-2004 - factors influencing market growth. |
| Review of product mix - key product sectors of DIY market - share by major sector, trends. |
| Future prospects for market - key factors influencing trends. |
| SUPPLY & DISTRIBUTION |
| Review of major suppliers within each country, market shares, numbers of branches, recent trends, major buying groups, independents. |
| Review of supply structure - level of fragmentation in market, role of multi-national DIY groups. Future changes in supply - acquisitions, organic expansion. |
| Growth of e-commerce - influence on supply structure. |
| Also includes a database of information sources - government information, major merchants, buying groups, trade associations, trade journals, exhibition organisers etc. |
| The Report contains 205 pages and 144 tables and charts of ORIGINAL research on the West European DIY Multiples Market and provides incisive and thought provoking views on its future development. |
| This new report reviews the DIY markets in the following EU countries: |
| France |
| Germany |
| Belgium |
| Netherlands |
| It provides a brief overview of the economic conditions in these countries, with particular reference to the construction market. The report presents an overview of the current structure of the DIY market in each country and reviews the key players in the market. In addition, the report represents a companion to AMA Research's report on the 'UK DIY Multiples Market', the latest update of which was published in January 2003. Other reports in our European series review the builders merchant markets and the electrical wholesaler markets in France, Germany, Belgium and the Netherlands. |
| With the recent introduction of the EURO and abolition of national currencies, there is significant potential for restructuring in the DIY sector - both in terms of product supply and distribution. This report assesses current trends in distribution, reviewing recent trends and potential areas of change in the future. |
| The product mix covered usually includes the following main groups: |
| 1) Bathroom - baths, sanitaryware, accessories, shower controls, enclosures/screens/trays. |
| 2) Furniture - kitchen, bedroom, occasional. |
| 3) Decorating - paint, wallcoverings, woodcare, ceramic tiles |
| 4) Window/Floor coverings - curtains, blinds, accessories, carpets, vinyls, laminated flooring |
| 5) Building Materials - heating, plumbing, insulation, bricks, timber & board, door & windows, etc. |
| 6) Garden/Leisure - horticultural, chemicals, power/hand tools, furniture, barbecues, garden buildings, fencing, paving, pots/planters, etc. |
| 7) Hardware - Ironmongery, fixings, tools, housewares. |
| 8) Lighting - Lamps, light fittings, security, electrical accessories. |
| Alongside core product ranges, companies may offer additional product lines, or they may have specialisms. Some additional product areas covered by some of the suppliers reviewed in this report include: pets, car parts/accessories, household goods, other furniture and furnishings, general leisure equipment eg camping gear and hobby/craft accessories and equipment. |
| The figures indicate the relative strength of Germany and the UK, together accounting for over 50 percent of the EU market, with France experiencing share gain in the last 5 years. |
| In overall terms, the EU DIY market has experienced a period of steady underlying growth in most of the countries under review in the 1998-2001 period, due to buoyant markets and the increasing popularity of DIY among householders of these countries. However, conditions in Germany, in particular, have been more difficult due to slow economic growth, but the popularity of DIY activity has contributed to reducing the impact of the economic difficulties on its DIY market. |
| France and the UK are regarded as the most proactive DIY nations in Europe, with activity levels much lower in Spain and Italy. While underlying performance of the economy is obviously impacting on DIY sales, steady growth in DIY sales has been achieved in most countries, suggesting a relatively high degree of resilience to short-term economic difficulties. |
| There has been a stagnant period for the DIY market in Germany, relative to other leading markets, with little indication of any significant upturn in demand within the next 2-3 years. In contrast, France, UK, Belgium and Netherlands experienced annual growth rates of around 4-7 percent in the 1998-2001 period. |
| 2001 proved to be a difficult year in most European markets, primarily reflecting the fall in Eurozone GDP growth to around 1.5 percent, from a peak of 3.4 percent in 2000. 2002 has been difficult in all markets, with forecasts of GDP growth across the region typically estimated at between 0.5-1.5 percent. This has resulted in some slowdown in most European DIY markets, but the sector has, in most cases, remained remarkably resilient to the general downturn reflecting strong consumer interest in home improvement activities. |
| 2003 is anticipated to see a strengthening of the EU economy though somewhat slower development is now forecast, given the slower than expected upturn in 2002. France, UK, Netherlands and Belgium are all expected to experience recovery in mid-late 2003, though prospects in Germany are more uncertain. However, for all the countries under review the popularity of DIY activity among the population should see the markets at least maintained at 2002 levels with a stronger recovery forecast for 2004. |
| Analysis of the DIY markets in Germany, France, Belgium/Netherlands includes a review of the differences in structure of the respective countries, highlighting key market trends and major suppliers. |
| A key issue to arise is the emergence of pan-European and global operators in the DIY market. The leading example of this is UK DIY and electrical retailer group Kingfisher plc, with its Castorama involvement in France and links with German company, Hornbach. Kingfisher is looking beyond Europe, however, and has operations in many other countries including, for example, China and Taiwan. There are many other European companies with international interests, including for example French groups Leroy Merlin and Mr. Bricolage, and in Germany OBI, Praktiker, Bauhaus and Hornbach. |
| However, the overall view is that the European DIY retailing market remains very fragmented, with no company commanding more than an estimated 8 percent share of the market. This structure is in marked contrast to other building products distribution markets, such as Builders Merchants and Electrical Wholesalers, where the leading EU countries are dominated by major Pan-European operations. |
| B&Q/Castorama are by far the largest European DIY retailer in terms of net sales, with sales well in excess of Euro 8 billion. German groups OBI and Leroy Merlin, based in France, are both estimated to have shares of around 4 percent. |
| Much of the rest of the European market is relatively fragmented, with a wide range of companies typically operating with shares of around 1-2 percent, though usually much higher in their base market. The opportunities for international expansion are, therefore, quite significant, primarily through acquisition/merger of these players. |
| In most markets, buying groups have emerged, or are emerging, to protect and co-ordinate the interests of independents, but in general there is a trend towards further concentration of supply as the Multiples gradually increase share. |
| As product specifications, standards and applications become more harmonised and as the CE marking programme expands, the opportunities for pan-European expansion will grow. The introduction of the Euro will add to these opportunities and add to the synergies to be derived from merger activity. |
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| CONTENTS and LIST OF TABLES & CHARTS | ||
| 1 | INTRODUCTION AND MARKET OVERVIEW | IX |
| FRANCE | 1 | |
| F2. | SUMMARY | 2 |
| F3. | ECONOMIC AND SOCIAL BACKGROUND | 4 |
| F3.1 | GENERAL | 4 |
| F3.2 | DEMOGRAPHIC PROFILE | 5 |
| F3.3 | ECONOMIC BACKGROUND | 6 |
| F3.4 | CONSTRUCTION | 10 |
| F3.5 | THE HOUSING MARKET | 15 |
| F4. | TRADING WITH FRANCE | 17 |
| F4.1 | THE EURO | 17 |
| F4.2 | INVOICING AND PAYMENT | 17 |
| F4.3 | EU EXPORT DOCUMENTATION | 17 |
| F4.4 | VAT | 18 |
| F4.5 | LANGUAGE | 18 |
| F4.6 | AGENTS OR LOCAL REPRESENTATION | 19 |
| F4.7 | PRODUCT STANDARDS | 19 |
| F4.8 | TRADE EXHIBITIONS | 19 |
| F4.9 | TRADE MAGAZINES AND ASSOCIATION | 20 |
| F5. | THE DIY MULTIPLES MARKET IN FRANCE | 21 |
| F5.1 | MARKET SIZE | 21 |
| F5.2 | DIY MARKET STRUCTURE | 26 |
| F5.3 | KEY COMPANIES | 28 |
| F5.4 | KEY ISSUES | 40 |
| F6. | FUTURE PROSPECTS | 42 |
| GERMANY | 1 | |
| G2. | SUMMARY | 2 |
| G3. | ECONOMIC AND SOCIAL BACKGROUND | 4 |
| G3.1 | GENERAL | 4 |
| G3.2 | DEMOGRAPHIC PROFILE | 6 |
| G3.3 | ECONOMIC BACKGROUND | 7 |
| G3.4 | CONSTRUCTION | 13 |
| G3.5 | THE HOUSING MARKET | 19 |
| G4. | TRADING WITH GERMANY | 21 |
| G4.1 | THE EURO | 21 |
| G4.2 | INVOICING AND PAYMENT | 21 |
| G4.3 | EU EXPORT DOCUMENTATION | 21 |
| G4.4 | PACKAGING | 22 |
| G4.5 | VAT | 22 |
| G4.6 | LANGUAGE | 22 |
| G4.7 | AGENTS OR LOCAL REPRESENTATION | 23 |
| G4.8 | TRADE EXHIBITIONS | 23 |
| G4.9 | TRADE MAGAZINES AND ASSOCIATION | 24 |
| G5. | THE DIY MULTIPLES MARKET IN GERMANY | 25 |
| G5.1 | MARKET SIZE | 25 |
| G5.2 | THE DIY MULTIPLES MARKET STRUCTURE | 29 |
| G5.3 | KEY COMPANIES | 30 |
| G5.4 | KEY ISSUES | 53 |
| G6. | FUTURE PROSPECTS | 56 |
| G7. | SOURCES OF FURTHER INFORMATION | 58 |
| BELGIUM | 1 | |
| B2. | SUMMARY | 2 |
| B3. | ECONOMIC AND SOCIAL BACKGROUND | 4 |
| B3.1 | GENERAL | 4 |
| B3.2 | DEMOGRAPHIC PROFILE | 6 |
| B3.3 | ECONOMIC BACKGROUND | 6 |
| B3.4 | CONSTRUCTION | 10 |
| B3.5 | THE HOUSING MARKET | 14 |
| B4. | TRADING WITH BELGIUM | 15 |
| B4.1 | THE EURO | 15 |
| B4.2 | INVOICING AND PAYMENT | 15 |
| B4.3 | EU EXPORT DOCUMENTATION | 16 |
| B4.4 | PACKAGING/RECYCLING | 16 |
| B4.5 | VAT | 16 |
| B4.6 | LANGUAGE | 16 |
| B4.7 | AGENTS OR LOCAL REPRESENTATION | 17 |
| B4.8 | TRADE EXHIBITIONS | 17 |
| B4.9 | TRADE MAGAZINES AND ASSOCIATION | 17 |
| B5. | THE DIY MULTIPLES MARKET IN BELGIUM | 18 |
| B5.1 | MARKET SIZE | 18 |
| B5.2 | MARKET STRUCTURE | 22 |
| B5.3 | KEY COMPANIES | 23 |
| B5.4 | KEY ISSUES | 32 |
| B6. | FUTURE PROSPECTS | 34 |
| THE NETHERLANDS | 1 | |
| N2. | SUMMARY | 2 |
| N3. | ECONOMIC AND SOCIAL BACKGROUND | 4 |
| N3.1 | GENERAL | 4 |
| N3.2 | DEMOGRAPHIC PROFILE | 6 |
| N3.3 | ECONOMIC BACKGROUND | 7 |
| N3.4 | CONSTRUCTION | 12 |
| N3.5 | THE HOUSING MARKET | 13 |
| N4. | TRADING WITH NETHERLANDS | 15 |
| N4.1 | THE EURO | 15 |
| N4.2 | EU EXPORT DOCUMENTATION | 15 |
| N4.3 | VAT | 15 |
| N4.4 | LANGUAGE | 16 |
| N4.5 | AGENTS OR LOCAL REPRESENTATION | 16 |
| N4.6 | TRADE EXHIBITIONS | 16 |
| N4.7 | TRADE MAGAZINES AND ASSOCIATION | 16 |
| N5. | THE DIY MULTIPLES MARKET IN THE NETHERLANDS | 18 |
| N5.1 | MARKET SIZE | 18 |
| N5.2 | DIY MARKET STRUCTURE | 21 |
| N5.3 | KEY COMPANIES | 22 |
| N5.4 | KEY ISSUES | 30 |
| N6. | FUTURE PROSPECTS | 32 |
| N7. | SOURCES OF FURTHER INFORMATION | 33 |
| Tables & Charts | ||
| TABLE I | COMPARISON OF KEY ECONOMIC INDICATORS - FRANCE, GERMANY & UK - 2000 | X |
| CHART II | EUROPEAN UNION - DIY MARKET - BY MAJOR COUNTRY 2001 | XI |
| CHART III | INDEX OF DIY MARKET SALES 1998-2003 (1998=100) - FRANCE, GERMANY, UK, BELGIUM AND NETHERLANDS | XIII |
| CHART IV | EUROPEAN DIY MULTIPLES - MARKET SHARES2001 | XV |
| TABLE F1 | EXCHANGE RATE CONVERSIONS 1997-2000 | 3 |
| TABLE F2 | MAJOR CENTRES IN FRANCE | 4 |
| TABLE F3 | POPULATION OF FRANCE BY AGE | 6 |
| TABLE F4 | GDP AT MARKET PRICES - 1995-2001 | 7 |
| TABLE F5 | GDP (AT REAL PRICES) 2002-2004 | 8 |
| TABLE F6 | CONSUMER PRICE INDEX 1995-2001 | 9 |
| TABLE F7 | CONSUMER SPENDING 1995-2001 | 10 |
| TABLE F8 | CONSTRUCTION MARKET VALUE - 1995-2001 AT CURRENT PRICES | 11 |
| CHART F9 | VALUE OF CONSTRUCTION IN FRANCE 1995-2001 | 11 |
| TABLE F10 | CONSTRUCTION MARKET IN FRANCE - BREAKDOWN BY PRIVATE AND PUBLIC WORK 2000 | 12 |
| CHART F11 | PRIVATE BUILDING IN FRANCE IN 2000 SHARE BY NEW AND RMI OUTPUT BY VALUE | 13 |
| CHART F12 | PRIVATE BUILDING IN FRANCE IN 2000 SHARE BY HOUSING AND NON-HOUSING OUTPUT BY VALUE | 13 |
| TABLE F13 | DWELLINGS - CONSTRUCTION COMPLETED 1980-2001 | 14 |
| TABLE F14 | FRANCE - TOTAL DIY MARKET SIZE 1998-2003 | 21 |
| CHART F15 | FRANCE - TOTAL DIY MARKET 1998-2003 (€ BILLIONS) | 21 |
| CHART F16 | FRANCE - TOTAL DIY MARKET - ROUTES TO MARKET - 2001 BY VALUE | 22 |
| CHART F17 | AVERAGE MARKET MIX OF PRODUCT SALES - 2001 BY VALUE | 25 |
| TABLE F18 | FRANCE - MARKET SHARE OF MAJOR SUPPLIERS - 2001 DIY MARKET | 27 |
| TABLE F19 | KINGFISHER PLC TURNOVER BY DIVISION 1998- 2002 | 30 |
| TABLE F20 | LEROY MERLIN - SALES AND NUMBER OF STORES 1997- 2001 | 32 |
| CHART F21 | FRANCE - LEROY MERLIN SALES SPLIT BY REGION- 2001 BY VALUE | 33 |
| TABLE F22 | MR. BRICOLAGE - SALES 1999- 2001 | 34 |
| CHART F23 | FRANCE - BRICOMARCHÉ SALES SPLIT BY CATEGORY- 2001 BY VALUE | 36 |
| TABLE F24 | BRICORAMA TURNOVER BY REGION 1999-2001 | 37 |
| CHART F25 | FRANCE - BRICORAMA- BREAKDOWN OF STORES BY SIZE 2000 | 38 |
| TABLE G1 | EXCHANGE RATE CONVERSIONS 1997-2000 | 3 |
| TABLE G2 | THE GERMAN FEDERAL STATES - BY POPULATION | 5 |
| TABLE G3 | MAJOR CENTRES IN GERMANY | 6 |
| TABLE G4 | POPULATION OF GERMANY BY AGE | 7 |
| TABLE G5 | GERMANY - GDP AT MARKET PRICES 1995-2000 | 9 |
| TABLE G6 | REAL GDP FORECASTS 2000-2003 | 11 |
| TABLE G7 | CONSUMER PRICE INDEX 1995-2001 | 12 |
| TABLE G8 | CONSUMER SPENDING 1995-2000 (AT 1995 PRICES) | 13 |
| TABLE G9 | CONSTRUCTION MARKET VALUE 1995-2000 AT CURRENT PRICES | 14 |
| CHART G10 | VALUE OF CONSTRUCTION IN GERMANY 1995-2001 | 15 |
| TABLE G11 | NEW BUILD CONSTRUCTION MARKET IN GERMANY 1995-2001 | 16 |
| CHART G12 | NEW BUILD CONSTRUCTION IN GERMANY IN 2001 BREAKDOWN BY VALUE OF BUILDING COMPLETIONS | 17 |
| CHART G13 | NEW BUILD NON-HOUSING CONSTRUCTION IN GERMANY IN 2000 BREAKDOWN BY VALUE | 17 |
| TABLE G14 | RMI CONSTRUCTION MARKET IN GERMANY 1995-2001 | 18 |
| CHART G15 | RMI CONSTRUCTION IN GERMANY IN 2001 BREAKDOWN BY VALUE | 19 |
| TABLE G16 | NUMBER OF DWELLINGS - COMPLETED 1980-2001 | 20 |
| TABLE G17 | GERMANY - DIY MARKET SIZE 1998-2003 | 26 |
| CHART G18 | GERMANY - DIY MARKET 1998-2003 (€BILLIONS) | 27 |
| CHART G19 | GERMANY - DIY MARKET - ROUTES TO MARKET - 2001 BY VALUE | 27 |
| CHART G20 | AVERAGE MARKET MIX OF PRODUCT SALES - 2001 BY VALUE | 28 |
| TABLE G21 | GERMANY - MARKET SHARE OF MAJOR DIY MULTIPLES - 2001 | 31 |
| TABLE G22 | GERMANY - OBI OUTLETS BY COUNTRY - 2001 | 32 |
| TABLE G23 | GERMANY - PRAKTIKER NET TURNOVER BY COUNTRY- 2001 | 34 |
| CHART G24 | PRAKTIKER MIX OF PRODUCT SALES - 2001 BY VALUE | 35 |
| TABLE G25 | GERMANY - BAUHAUS OUTLETS BY COUNTRY- 2000 | 37 |
| TABLE G26 | GERMANY - HORNBACH STORES 1993 - 2002 | 40 |
| TABLE G27 | GERMANY - HORNBACH SALES 1993 - 2002 | 41 |
| TABLE G28 | GERMANY - REWE SALES IN GERMANY BY DIVISION 2001 | 44 |
| CHART G29 | REWE GROUP SALES IN GERMANY BY DIVISION - 2001 BY VALUE | 44 |
| CHART G30 | AVA GROUP SALES BY DIVISION - 2001 BY VALUE | 45 |
| TABLE G31 | GERMANY - MARKTKAUF DIY STORES 2000 - 2001 | 47 |
| TABLE G32 | BAYWA GROUP TURNOVER 2000 & 2001 | 50 |
| TABLE G33 | BAYWA GROUP TURNOVER 2000 & 2001 | 51 |
| TABLE B1 | EXCHANGE RATE CONVERSIONS 1997-2000 | 3 |
| TABLE B2 | POPULATION SIZE - THE BELGIAN REGIONS | 5 |
| TABLE B3 | POPULATION OF BELGIUM BY AGE | 6 |
| TABLE B4 | BELGIUM - GDP AT MARKET AND CONSTANT PRICES 1996-2001 | 7 |
| TABLE B5 | BELGIUM - GDP GROWTH - 2000-03 | 8 |
| TABLE B6 | CONSUMER PRICE INDEX 1995-2002 | 9 |
| TABLE B7 | CONSUMER SPENDING 1996-2002 | 10 |
| TABLE B8 | CONSTRUCTION MARKET VALUE 1996-2001 AT CURRENT PRICES | 11 |
| TABLE B9 | HOUSING/NON-HOUSING CONSTRUCTION 1996-2000 | 12 |
| CHART B10 | HOUSING SECTOR CONSTRUCTION IN BELGIUM IN 2001 BREAKDOWN BY VOLUME (NO. OF DWELLINGS) | 13 |
| CHART B11 | NON-HOUSING SECTOR CONSTRUCTION IN BELGIUM IN 2000 BREAKDOWN BY VOLUME (NO. OF BUILDINGS) | 13 |
| TABLE B12 | DWELLING STARTS - 1980-2000 BY VOLUME | 14 |
| TABLE B13 | BELGIUM -DIY MARKET SIZE 1998-2003 | 19 |
| CHART B14 | BELGIUM - TOTAL DIY MARKET 1998-2003 (€ MILLIONS) | 20 |
| CHART B15 | BELGIUM - DIY MARKET - ROUTES TO MARKET - 2001 BY VALUE | 21 |
| CHART B16 | BELGIUM - MIX OF PRODUCT SALES | 22 |
| TABLE B17 | BELGIUM - MARKET SHARE OF MAJOR DIY MULTIPLES- 2001 | 24 |
| TABLE B18 | BELGIUM - VENDEX KBB NET SALES BY DIVISION | 26 |
| TABLE B19 | LEROY MERLIN - SALES AND NUMBER OF STORES 1997- 2001 | 28 |
| CHART B20 | LEROY MERLIN SALES SPLIT BY REGION- 2001 BY VALUE | 29 |
| TABLE N1 | EXCHANGE RATE CONVERSIONS 1997-2000 | 3 |
| TABLE N2 | THE DUTCH PROVINCES - POPULATION MIX | 5 |
| TABLE N3 | MAJOR CENTRES IN THE NETHERLANDS | 6 |
| TABLE N4 | POPULATION OF THE NETHERLANDS BY AGE GROUPS | 7 |
| TABLE N5 | GDP AT MARKET AND CONSTANT PRICES 1995-2001 | 8 |
| TABLE N6 | GDP GROWTH - 2000-2003 | 10 |
| TABLE N7 | CONSUMER PRICE INDEX - 1999-2002 | 11 |
| TABLE N8 | CONSUMER SPENDING - 1999-2002 | 11 |
| TABLE N9 | CONSTRUCTION MARKET VALUE 1996-2000 AT CURRENT PRICES | 12 |
| TABLE N10 | NEW BUILD CONSTRUCTION MARKET IN THE NETHERLANDS - BUILDING COMPLETIONS 1995-2000 | 13 |
| TABLE N12 | DWELLINGS - CONSTRUCTION COMPLETED 1980-2000 | 14 |
| TABLE N13 | NETHERLANDS -TOTAL DIY MARKET 1998-2003 (€ BILLIONS) | 18 |
| CHART N14 | NETHERLANDS - TOTAL DIY MARKET 1998-2003 (€ BILLIONS) | 19 |
| CHART N15 | NETHERLANDS - PRODUCT MIX BY VALUE - 2001 | 20 |
| CHART N16 | THE NETHERLANDS - THE DIY MARKET 2001 MARKET SHARES BY STORE TYPE | 21 |
| TABLE N17 | NETHERLANDS - MARKET SHARE OF DIY MULTIPLES - 2001 | 23 |
| TABLE N18 | NETHERLANDS - VENDEX KBB NET SALES BY DIVISION | 26 |
Text © 2002AMA Research
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