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AM51002 AMA BUILDING & HOME IMPROVEMENTS PRODUCT DISTRIBUTION FEBRUARY 2002

This report covers:

Companies covered include:

Key Areas
Executive Summary
Table of Contents
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EXECUTIVE SUMMARY

AMA Research have recently published the 2^nd edition of ‘UK Building & Home Improvement Products Distribution UK 2002’. This report provides a unique review of the distribution structure in this rapidly evolving market, focusing on Builders Merchants, DIY Multiples and Independent Hardware channels.

Product Sectors reviewed include:-

DECORATING
BATHROOMS
GARDEN / LEISURE
HARDWARE / TOOLS etc.
ADHESIVES / SEALANTS
KITCHENS

ELECTRICAL / LIGHTING
HEATING / PLUMBING / DRAINAGE
ROOFING / INSULATION
BRICKS / BLOCKS / CONCRETE
TIMBER / GLAZING

The market value and distribution of these products are influenced by many factors – new build / RMI,

DIY / professional installation, domestic / non-domestic applications, with substantial differences between products. The report reviews market and distribution trends and provides a unique and comprehensive review of this £35+ billion market.

Areas of particular interest include:-

Significant restructuring / rationalisation in the key distribution channels.
Historical, current and future trends in the UK construction industry (domestic and non-domestic, new build and repair, maintenance and improvement)
Market value, product mix and distribution trends for each main product sector
Future Prospects for the overall market

This 120+ page report is compiled by marketing professionals with a background in building product markets and will be of use to any company interested involved in the manufacture, supply or distribution of building and home improvement products or for those considering entry into that sector.

Key areas covered in the report:-

Building and home improvement products market

Total market size since 1998 and forecast to 2005.
Key market trends and influences impacting on the overall market
Mix of the 8 key product sectors by value in 2001.
How each sector’s share has changed since 1998 and forecasts to 2005.

UK Construction Industry

UK construction output – Housing and non-housing activity by value.
Non housing, new work and RMI construction activity by sector.
Value of new UK Housing and RMI output 1990-2004.
Future prospects for UK construction activity.

DISTRIBUTION STRUCTURE

Key trends in the Distribution of Building and Home Improvement Products.
Share by value of the major channels in the market in 2001.
Major Restructuring by key distributors in recent years.
DIY Multiples market – overall value, product mix, product share change 1998-2005, total DIY expenditure 1995-2001, UK & European DIY multiples – sales and outlets, DIY multiples’ market shares in 2001, detailed information on each key retailer. Product mix for each major DIY Multiple.
Builders and Plumbers Merchants Market –overall value, product mix, detailed information on major merchants, shares etc.
Independent Hardware & DIY Stores – key trends, leading retailer shares, company activity, leading wholesalers share by value.
Other channels include Electrical Wholesalers, Garden Centres, specialist distributors etc.

Product review

Value of the key products since 1998 to 2001 and their relative importance in the overall market.
Share taken by DIY Multiples, Merchants, Independents and others for each key product sector in 2001.
Analysis and comment on market size and trends since 1998 to 2002 on Decorative, Bathroom, Garden, Hardware etc, Electrical / Lighting, Kitchens, Adhesives / Sealants, ‘Heavyside’ materials (bricks etc, cement / plaster, timber / doors, heating, plumbing, drainage).
Product mix in 2001 for Decorative, Bathroom, Garden, Hardware etc, Electrical / Lighting, Kitchens, Adhesives / Sealants, ‘Heavyside’ materials (bricks etc, cement / plaster, timber / doors, heating, plumbing, drainage).
Distribution shares and trends for Decorative, Bathroom, Garden, Hardware etc, Electrical / Lighting, Kitchens, Adhesives / Sealants, ‘Heavyside’ materials (bricks etc, cement / plaster, timber / doors, heating, plumbing, drainage).

FUTURE PROSPECTS

Possible impact of UK economic slowdown, rising unemployment etc.
Possible future scenarios for changes in distribution structure.
Future prospects in terms of pricing pressures, changing procurement trends.

TABLE OF CONTENTS

Contents
1.	INTRODUCTION	7
2.	SUMMARY	8
3.	ECONOMIC ENVIRONMENT	11
3.1	GDP	11
3.2	INFLATION & INTEREST RATES	12
3.3	UNEMPLOYMENT & CONSUMER SPENDING	12
3.4	HOUSING & CONSTRUCTION	13
3.5	STERLING	14
3.6	CONCLUSIONS	14
4.	BUILDING AND HOME IMPROVEMENT MARKETS	15
4.1	DEFINITION	15
4.2	UK BUILDING AND HOME IMPROVEMENT PRODUCTS MARKET	17
4.3	KEY MARKET INFLUENCES	22
4.3.1	Construction Background	22
5	DISTRIBUTION STRUCTURE	27
5.1	BACKGROUND	27
5.2	DIY MULTIPLES	29
5.2.1	Definition	29
5.2.2	Background To The UK DIY Multiples Market	31
5.2.3	UK DIY Multiples Market	33
5.2.4	Market Structure	40
5.3.	BUILDERS AND PLUMBERS MERCHANTS	56
5.3.1	Definition	56
5.3.2	Market Size	57
5.3.3	Market Structure	62
5.3.4	Larger Regional Merchants	70
5.3.5	Medium Size Regionals/Local Companies	74
5.4	INDEPENDENT HARDWARE & DIY STORES	76
5.5	OTHER CHANNELS	83
6.	PRODUCT REVIEW	84
6.1	OVERVIEW	84
6.2	DECORATIVE PRODUCTS MARKET	87
6.2.1	Definition	87
6.2.2	Market Size	87
6.2.3	Product Mix	88
6.2.4	Distribution	90
6.3	BATHROOM PRODUCTS MARKET	92
6.3.1	Definition	92
6.3.2	Market Size	92
6.3.3	Product Mix	94
6.3.4	Distribution	95
6.4	GARDEN PRODUCTS MARKET	97
6.4.1	Definition	97
6.4.2	Market Size	97
6.4.3	Product Mix	99
6.4.4	Distribution	100
6.5	HARDWARE/TOOLS/FIXINGS	102
6.5.1	Definition	102
6.5.2	Market Size	103
6.5.3	Product Mix	103
6.5.4	Distribution	105
6.6	ELECTRICAL/LIGHTING	106
6.6.1	Definition	106
6.6.2	Market Size	106
6.6.3	Product Mix	108
6.6.4	Distribution	109
6.7	KITCHENS	111
6.7.1	Market Definition	111
6.7.2	Market Size	111
6.7.3	Product Mix	113
6.7.4	Distribution	114
6.8	ADHESIVES/SEALANTS	115
6.8.1	Market Size	115
6.8.2	Market Size	115
6.8.3	Product Mix	116
6.8.4	Distribution	117
6.9	'HEAVYSIDE' MATERIALS	118
6.9.1	Definition	118
6.9.2	Market Size	119
6.9.3	Product Mix	121
6.9.4	Distribution	121
6.9.5	Roofing and Insulation	123
6.9.6	Bricks, Blocks and Concrete	125
6.9.7	Cement & Plaster	126
6.9.8	Timber/Glazing	128
6.9.9	Heating, Plumbing & Drainage	130
7.	FUTURE PROSPECTS	133
Tables and Charts
CHART 1:	BUILDING & HOME IMPROVEMENT MARKET 1998-2005 £M RSP	8
CHART 2:	UK BUILDING & HOME IMPROVEMENT PRODUCTS MARKET 1998-2005 £M RSP	17
CHART 3:	BUILDING AND HOME IMPROVEMENT PRODUCTS MIX BY VALUE (£M RSP) 2001	18
TABLE 4:	UK BUILDING AND HOME IMPROVEMENTS MARKET 2001 (£M RSP)	20
CHART 5:	KEY PRODUCT SHARE CHANGE 1998-2005 percent BY VALUE	21
CHART 6:	UK CONSTRUCTION OUTPUT - HOUSING/NON-HOUSING 1990-00 CURRENT PRICES (£M)	22
TABLE 7:	NON-HOUSING CONSTRUCTION BY SECTOR - 2000 (£M)	24
TABLE 8:	VALUE OF NEW UK HOUSING OUTPUT AND RMI OUTPUT (£M)	25
CHART 9:	DISTRIBUTION OF BUILDING/H.I. PRODUCTS BY SECTOR - 2001 BY VALUE	28
TABLE 10:	IMPORTANCE OF THE DIY MULTIPLES BY SECTOR 1991-01 BY VALUE	31
CHART 11:	DIY MULTIPLE SHARE CHANGE 1998-2005 percent BY VALUE	32
TABLE 12:	TOTAL HOUSEHOLD EXPENDITURE ON DIY & HARDWARE GOODS 1995-2001 (£M)	33
TABLE 13:	DIY MULTIPLES MARKET - 1990-2001 (£M RSP)	34
CHART 14:	UK DIY MULTIPLES MARKET 1998-2005 £M RSP	36
TABLE 15:	UK DIY MULTIPLES - NUMBER OF OUTLETS	39
CHART 16:	DIY MULTIPLES MARKET SHARE 2001	40
CHART 17:	B & Q WAREHOUSE PRODUCT MIX - SHARE BY VALUE	43
CHART 18:	B & Q SU percentRE PRODUCT MIX - SHARE BY VALUE	44
CHART 19:	HOMEBASE PRODUCT MIX - SHARE BY VALUE	47
CHART 20:	WICKES PRODUCT MIX - SHARE BY VALUE	50
CHART 21:	FOCUS FOR DIY AND GARDENING PRODUCT MIX - SHARE BY VALUE.	52
CHART 22:	'OTHERS' DIY MULTIPLES PRODUCT MIX 2001 BY VALUE	55
TABLE 23:	UK BUILDING & PLUMBING MERCHANTS MARKET 1994 TO 2005 - BY VALUE (£ MILLION AT MERCHANT SELLING PRICES)	57
CHART 24:	MERCHANTS MARKET SHARES 2001	63
TABLE 25:	LEADING INDEPENDENT HARDWARE/DIY RETAILERS - SHARE BY VALUE	77
TABLE 26:	LEADING WHOLESALERS OF BUILDING/DIY PRODUCTS - SHARE BY VALUE	81
CHART 27:	BUILDING AND HOME IMPROVEMENT PRODUCTS MARKET VALUE 1998-2001 MSP (£M RSP)	84
TABLE 28:	BUILDING MATERIALS - PRODUCT MIX BY DISTRIBUTION CHANNEL	86
CHART 29:	DECORATING MATERIALS MARKET 1998-2002 (£M RSP)	88
CHART 30:	DECORATIVE PRODUCTS MARKET - BY PRODUCT GROUP 2001	89
TABLE 31:	DISTRIBUTION OF DECORATIVE PRODUCTS - BY VALUE	91
CHART 32:	BATHROOM PRODUCTS MARKET 1998-2001 (£M RSP)	93
CHART 33:	UK BATHROOM MARKET SHARE BY PRODUCT SECTOR 2001	94
TABLE 34:	DISTRIBUTION OF BATHROOM PRODUCTS - BY VALUE 2001	96
CHART 35:	GARDEN PRODUCTS MARKET 1998-2001 (£M RSP)	98
CHART 36:	GARDEN PRODUCTS - SALES BY PRODUCT 2001 RSP	99
TABLE 37:	DISTRIBUTION OF GARDEN PRODUCTS - BY VALUE 2001	101
CHART 38:	HARDWARE / TOOLS / FIXINGS MARKET 1998-2002 (£M RSP)	103
CHART 39:	HARDWARE/TOOLS/FIXINGS - SHARE BY PRODUCT SECTOR 2001	104
TABLE 40:	DISTRIBUTION OF HARDWARE/FIXINGS/TOOLS - BY VALUE 2001	105
CHART 41:	LIGHTING AND ELECTRICAL PRODUCTS MARKET 1998-2002 (£M RSP)	107
CHART 42:	ELECTRICAL/LIGHTING - SHARE BY PRODUCT SECTOR	108
TABLE 43:	DISTRIBUTION OF ELECTRICAL/LIGHTING - BY VALUE 2001	110
CHART 44:	UK KITCHEN FURNITURE PRODUCTS MARKET 1998-2002 (£M RSP)	112
CHART 45:	KITCHENS - SHARE BY PRODUCT 2001	113
TABLE 46:	DISTRIBUTION OF KITCHEN FURNITURE - BY CHANNEL 2001	114
CHART 47:	UK ADHESIVES AND SEALANTS MARKET 1998-2002 (£M RSP)	116
CHART 48:	ADHESIVES/SEALANTS - MIX BY PRODUCT 2001	117
TABLE 49:	DISTRIBUTION OF ADHESIVES/SEALANTS - BY VALUE 2001	118
CHART 50:	BUILDING AND HOME IMPROVEMENT PRODUCTS MARKET VALUE 1998-2001 MSP (£M RSP)	120
CHART 51:	'HEAVYSIDE' MATERIALS - MIX BY PRODUCT 2001	121
TABLE 52:	HEAVYSIDE - SALES BY DISTRIBUTION CHANNEL - BY VALUE 2001	122
CHART 53:	ROOFING- SHARE BY PRODUCT SECTOR 2001	124
TABLE 54 :	MIX OF INSULATION PRODUCTS BY MATERIAL 2000 percent BY VALUE	125
CHART 55:	BRICKS, BLOCKS & CONCRETE - SHARE BY PRODUCT SECTOR 2001	126
CHART 56:	CEMENT/PLASTER - SHARE BY PRODUCT SECTOR 2001	127
CHART 57:	TIMBER & DOOR/WINDOWS - SHARE BY PRODUCT SECTOR	129
CHART 58:	HEATING, PLUMBING & DRAINAGE - SHARE BY PRODUCT SECTOR	131

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Last updated by Jacob van Eldik 26th March 2002