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AM45130

AMA DOMESTIC CONSERVATORY MARKET NOVEMBER 2000

Overview

This report covers:

Companies covered include:

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TABLE OF CONTENTS

1.	INTRODUCTION	4
2.	SUMMARY	6
3.	ECONOMIC ENVIRONMENT	9
3.1	General	9
3.2	Inflation and Interest Rates	10
3.3	Unemployment and Consumer Spending	10
3.4	Housing and Construction	10
3.5	Conclusion	11
4.	MARKET STRUCTURE	12
4.1	Market Definition	12
4.2	Market Size	12
4.3	Market Volumes	17
4.4	Household Ownership Levels	21
5.	PRODUCTS	26
5.1	Frame Materials	26
5.2	Designs	31
5.2.1	Customised/Standard Designs	32
5.2.2	Conservatory Designs	33
5.2.3	Single/Double Glazed Models	35
5.2.4	Roof Systems	36
6.	CHANNELS OF DISTRIBUTION	38
7.	SUPPLIERS	48
8.	PRICING/PROMOTION	53
9.	KEY MARKET INFLUENCES	59
9.1	New HouseBuilding	56
9.2	House-Moving Levels	59
9.3	Interest Rates and Inflation	60
9.4	Personal Disposable Income and Savings Ratio	61
9.5	Employment/Unemployment	63
9.6	Population Profile	64
10.	FUTURE PROSPECTS	65
Tables & Charts
Chart 1:	The UK Domestic Conservatory Market 1990-2003 By Volume	6
Table 2:	Domestic Conservatory Market 1986-2003 (£m RSP)	14
Chart 3:	UK Domestic Conservatory Market 1986-2003 £m RSP	15
Table 4:	UK Domestic Conservatory Market 1985-2003 By Volume	17
Chart 5:	Conservatory Market By Volume 1985-2003 (‘000s)	19
Chart 6:	Household Ownership of Conservatories 1985-2001	21
Table 7:	Comparison of Household Ownership Levels of a Range of Consumer Durables 1985-1999	23
Chart 8:	Conservatory Market Share by Materials 1999	27
Table 9:	Comparisons of Frame Material Usage 1985-1999	28
Chart 10:	Frame Material Usage 1985-2003	30
Chart 11:	Mix of Customised/Standard Size Models 1999 By Volume	32
Chart 12:	Lean-To/Victorian Designs - 1999 By Volume	34
Chart 13:	Single/Double Glazed Conservatories - 1999 By Volume	35
Table 14:	Channels of Distribution for Conservatories 1990-99 - By Volume	39
Chart 15:	Channels of Distribution - 1999 Share by Value	43
Chart 16:	Distribution of Timber Conservatories	44
Chart 17:	Distribution of Aluminium Conservatories	45
Chart 18:	Distribution of PVC-U Conservatories	46
Table 19:	Summary of Major Distribution Channels By Material	47
Table 20:	Conservatory Market 1999 Share by Volumes	49
Table 21:	Housing Completions 1990-2002 Great Britain ('000)	56
Table 22:	Housing Starts 1993-2002 Great Britain (‘000)	57
Chart 23:	Value of New UK Housing Output and RMI Output (£m)	58
Table 24:	Number of Property Transactions in England and Wales 1990-2002	59
Chart 25:	Interest Rates and Inflation (RPI) from 1990-2002	60
Chart 26:	PDI & Savings Ratio	62
Chart 27:	Number of Employees in Employment GB - June 1981-2000 (Millions)	63
Table 28:	Age Distribution of Resident Population - 1998	64

EXECUTIVE SUMMARY

The report reviews the Conservatory market in domestic applications, which is now worth around £1 billion at retail prices, with annual volumes now over 150,000 installations.

Key Issues Reviewed:-

MARKET SIZE - Volumes, Values, Trends, Forecasts.
PRODUCT MIX - Styles/Designs, Custom-made
FRAME MATERIALS - Share by PVCu, Aluminium, Timber - Trends, Forecasts.
SUPPLY & DISTRIBUTION - Key Suppliers, Shares, Channel Shares.

Compiled by marketing professionals with experience of the Conservatory market, our report answers the need for both a comprehensive review of market developments and a detailed analysis of influencing factors and possible future trends.

Key Areas Of Interest:-

Buoyant market performance.
Major changes in the distribution of conservatories in recent years.
Material usage by sector - the rise of PVCu as the leading frame material.
Market prospects - future growth, saturation levels - how far can it grow?
Estimated £1.5 billion market when blinds, tiles, furniture, lighting etc. all included

Key Areas of Coverage in the Report Include:-

Market size by VALUE for all products - market developments from 1986-2003, analysis and forecast of market trends in the early years of the new Millennium - timing and speed of market growth.
Conservatory market by VOLUME - rapid growth in mid-late 1990s, market conditions throughout 1990s & future prospects to 2003 etc. - factors influencing future developments.
Market sizes by product and material usage - changing mix between PVCu, Timber & Aluminum, strengths and weaknesses of different product/market sectors.
Future prospects for material usage up to 2003.
Market penetration levels - current household ownership levels and future developments - saturation levels and limiting factors on long term growth.
Analysis of mix between double and single glazed models - trend by sector.
Custom-made/standard size models - market share and recent trends.
Analysis of overall market developments - growth rates, materials, component supplies (roof systems etc.) design changes - changes in recent years/future trends.

Distribution and Supply

Channels of Distribution - Sales of products by channels of distribution (DIY Outlets, Garden Centres, Direct Sell Companies, Specialists, Builders etc. - Areas of specialisation, major changes in recent years. Comparison of 1990/1995/1999.
Growth of new build as a market sector - recent trends, longer term potential.
Mix of material usage by distribution channels - analysis of major changes.
Distribution structure for PVCu, Aluminum & Timber Conservatories - major differences between material.
Distribution Channel Share - by Volume and value.
Future prospects for major channels - including analysis of radical changes in market structure in recent years - growth of Direct Sell etc.
Major suppliers - market shares, product positioning, specialisation, shares within market sectors, areas of growth/decline - strengths and weaknesses.
Analysis of price levels and promotional expenditure - recent and future trends.

General and Future Prospects

Comparison of market size, growth rates and household penetration levels (1981-99) of Conservatories, Replacement Windows, Fitted Kitchens, Showers and Central Heating - comparisons between new and mature markets.
Review of socio-economic factors influencing the market - growth in disposable income, age distribution of population, housing trends etc.

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Last updated by Duncan Nottage 5th January 2001

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