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AMA KITCHEN APPLIANCE MARKET (Domestic): 2003
Overview

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BRIEF DESCRIPTION

INTRODUCTION and OVERVIEW 
The new edition of the 'Kitchen Appliance Market - UK 2003' report is now available, incorporating original input and a detailed assessment of the build-in and free-standing appliance market, the report represents excellent value for money to those in the industry or considering entry.
The main sectors of the report include:-
· Build-In Appliances - Cooking, Dishwashers, Refrigeration, Laundry.
· Free-Standing Appliances - Cookers, Microwaves, Dishwashers, Refrigeration, Laundry.
Both Build-In and Free-Standing appliances are assessed separately and in detail with interpretation of major developments and future trends by product. Information included is specific and relevant to the markets, using a wide range of sources and not just a broad collection of government statistics.
The report is presented to answer the need for both a comprehensive review of quantitative market developments combined with analysis of the qualitative background reasons and influences.
Key issues of particular interest:-
· The overall development of the Build-In market sector.
· Increasing concentration of suppliers within the kitchen appliance market.
· Growing influence of replacement purchases.
· Analysis of the wide variations in distribution - between Build-In and Free-Standing and within the Build-In sector.
The report is written by market professionals with background experience in the home improvement industry. The report constitutes both a comprehensive review of market developments and a detailed analysis of influencing factors and possible future trends. The report contains over 110 pages of original research and comment on the UK kitchen appliance industry and provides thought-provoking views on possible future trends.
Also available is a list of 200+ National, Regional and Local Kitchen and Bathroom products distributors (optional extra), identifying the major distributors of these products in the UK, updated November 2003
The report includes:-
BUILD-IN KITCHEN APPLIANCES
· Market overview by VOLUME & VALUE - recent/future growth, forecasts to 2007, and market trends.
· The level of household penetration and key influences for future trends.
· Mix of applications for Build-In appliances - the growing influence of replacement - mix of new build, new penetration and replacement.
· Product mix by volume and value - Build-In ovens, hobs, hoods, microwaves, refrigeration appliances, dishwashers and laundry appliances.
Cooking Appliances - build-in ovens, hobs, hoods, microwaves.
· Ovens & Hobs - electric/gas, influence of increasing replacement and new features.
· Extractor Hoods - different types, trends etc.
· Microwave Ovens - influence of build-in kits, growing demand for combination ovens.
· Imports and Exports, key countries of origin, effects of the increasing volume of imports.
Refrigeration Appliances - build-in refrigeration, freezers, fridge-freezers. Market by volume and value and major overall trends and influences, product mix.
· Refrigerators - larder and standard, growing demand for refrigerator space, key features etc.
· Freezers - growing demand for freezer space, key features etc.
· Fridge-Freezers - changing styles, shift to larger refrigeration models, features etc.
Dishwashers - market size by volume and value, trends, potential for build-in products, features etc.
Laundry Appliances - build-in washing machines, washer-dryer, tumble dryers. Market by volume and value, share of total appliance market, overall market trends.
· Washing Machines/washer dryers - ecological influences, key feature trends.
· Dryers - spin and tumble, ecological influences, key features.
Suppliers - major suppliers, shares and characteristics.
Distribution Channels - Share by channel, assessment of a wide range of distribution channels - characteristics of each channel, key players etc, variations of distribution by product, role of the kitchen and bathroom distributors.
Future Prospects - market opportunities and threats.
FREE-STANDING KITCHEN APPLIANCES
· Cooking - Free-Standing Cookers, Microwaves.
· Refrigeration - Refrigerators, Freezers, Fridge-Freezers, Chest Freezers.
· Dishwashers
· Laundry Appliances - Washing Machines, Dryers - Tumble and Spin, Washer Dryers
For each of these product groups, the following analysis is undertaken.
· Market size by volume and value. Historical growth and forecasts to 2007, key market opportunities and threats.
· Household penetration by product group, key influences for future trends.
· Product mix information by product group, including fridge-freezer share, tumble dryer share etc.
· Analysis of key product features, mix of relevant features by product, e.g. gas versus electric cookers share, mix of washing machines by spin speed etc.
· Major suppliers by product/group shares, major characteristics, strength and weaknesses etc.
· Analysis of major distribution channels by product group. Reasons for growth, decline etc. Strengths, weaknesses, key players per channel.
· Future prospects and key influences - new housebuild, housemoving levels, PDI, saving ratio.
Optional Database
· List of 200+ National, Regional and Local Kitchen and Bathroom distributors (optional extra). Updated November 2003

EXECUTIVE SUMMARY

Since the mid-1990's, the overall market showed consistent levels of growth. This was particularly boosted by the building society windfalls in 1997. There is still signs of growth in the market, however, due to slower economic growth and lower consumer confidence, the growth level is at a much lower rate than in the mid-late 1990's.
The trend towards build-in appliances is growing. The increase n this sector is particularly due to improved new build sector throughout the 1990's, improvements in consumer confidence and to some degree the lower level of household penetration.
In terms of volume, the free-standing sector improved throughout the 1990's, although, in terms of value, the market has shown lower levels of growth, reflecting the increasing level of import and the high level of price competition. However, polarisation has to some degree become evident recently, with growth at the upper-end of the market, as an increasing proportion of consumers are trading up to higher specification appliances. This is particularly the case within the cooking and laundry sector.
The major sector within build-in appliances is cooking (including microwaves) with 79 percent by volume and 63 percent by value. Within the free-standing market, cooking takes 28 percent by volume, 24 percent by value, compared to refrigeration (31 percent and 30 percent), laundry (33 percent and 38 percent) and dishwashers (8 percent and 8 percent).

TABLE OF CONTENTS

1 INTRODUCTION 6
2 SUMMARY 10
2.1 The Overall Kitchen Appliance Market 10
2.2 Product Mix 11
2.3 Build-In Appliances 12
2.4 Free-Standing Appliances 13
3 ECONOMIC ENVIRONMENT 16
3.1 GDP 16
3.2 Inflation & Interest Rates 17
3.3 Unemployment 18
3.4 Household Consumption 19
3.5 Housing & Construction 20
3.6 Sterling 21
3.7 Conclusions 22
4 BUILD-IN KITCHEN APPLIANCES 23
4.1 Overall Market 23
4.1.1 Definition 23
4.1.2 Market Size and Background 24
4.1.3 Current Trends 25
4.1.4 Future Trends 26
4.1.6 Mix of End Uses 29
4.1.7 Product Mix 30
4.2 Cooking Appliances 33
4.2.1 Market Size 33
4.2.2 Ovens 36
4.2.3 Hobs 37
4.2.4 Extractor Hoods 38
4.2.5 Microwave Ovens 39
4.2.6 Imports & Exports 39
4.3 Refrigeration Appliances 41
4.3.1 Market Size 41
4.3.2 Refrigerators 43
4.3.3 Freezers 44
4.3.4 Fridge-Freezers 45
4.3.5 Imports and Exports 45
4.4 Dishwashers 46
4.4.1 Market Size 46
4.4.2 Product 47
4.5 Laundry Appliances 47
4.5.1 Market Size 47
4.5.2 Washing Machines/Washer-Dryers 49
4.5.3 Tumble Dryers 49
4.6 Pricing 50
4.7. Suppliers 51
4.8 Distribution 56
4.8.1 Channel Shares 56
4.8.2 Kitchen & Bathroom Distributors 57
4.8.3 Kitchen Specialists 58
4.8.4 Discount Warehouses/Retail Multiples 59
4.8.5 Builders & Plumber Merchants/Contract 61
4.8.6 DIY Multiples 62
4.8.7 Others 62
4.9 Future Prospects 64
5 FREE-STANDING KITCHEN APPLIANCES 66
5.1 Overall Market 66
5.1.1 Definition 66
5.1.2 Market Size 66
5.2 Free-Standing Cooking Appliances 69
5.2.1 Market Size 69
5.2.2 Free-Standing Cookers 71
5.2.3 Microwaves 74
5.2.4 Distribution Of Free-Standing Cooking Appliances 76
5.2.5 Imports & Exports 78
5.3 Free-Standing Refrigeration Appliances 79
5.3.1 Market Size 79
5.3.2 Refrigerators 83
5.3.4 Fridge/Freezers 86
5.3.5 Suppliers 86
5.3.6 Distribution 87
5.3.7 Imports & Exports 88
5.4 Dishwashers 89
5.4.1 Market Size 89
5.4.2 Product 92
5.4.3 Suppliers 93
5.4.4 Distribution 94
5.4.5 Imports & Exports 94
5.5 Free-Standing Laundry Appliances 95
5.5.1 Market Size 95
5.5.2 Washing Machines 99
5.5.3 Dryers 100
5.5.4 Washer dryers 101
5.5.5 Suppliers 102
5.5.6 Distribution 102
5.5.7 Import & Export 103
5.6 Market Shares 104
5.7 Distribution Shares 108
5.8 Future Prospects 109
6 KEY MARKET INFLUENCES 112
6.1 The Housing Market 112
6.1.1 New Housebuild 112
6.1.2 House-Moving Levels 114
6.1.3 Value Of Output - New Work And RMI 115
6.2 Population Profile 116
6.3 Employment/Unemployment 118
6.4 Interest Rates 119
6.5 Disposable Income Levels And Savings 120
6.6 Households 121

TABLE & CHARTS

Table 1 The UK Kitchen Appliance Market By Volume ('000) 1996-2007 10
Table 2 The UK Kitchen Appliance Market By Value (£m MSP) 1996-2003 11
Table 3 The UK Kitchen Appliance Market Mix By Product Group 2002 12
Chart 4 Interest Rates and Inflation (RPI) from 1990-2005 18
Chart 5 PDI & Savings Ratio 1980-2005 20
Table 6 Exchange Rate Fluctuations 1997-2003 - Dollars, And The ECU To The Pound Sterling, Spot Rates 22
Table 7 The UK Build-In Kitchen Appliance Market By Value (£m MSP) 24
Table 8 UK Household Penetration Of Build-In Kitchen Appliances 2002 27
Chart 9 Mix Of Applications Of Build-in Appliances 2002 29
Table 10 UK Build-In Kitchen Appliances Market - By Volume 2002 31
Chart 11 Product Mix by Build-In Appliance Market - percentage By Value 2002 32
Table 12 UK Build-In Cooking Appliance Market By Volume ('000) 34
Table 14 UK Build-In Cooking Appliance Market Import & Exports 39
Table 15 The UK Build-In Refrigeration Appliance Market By Volume ('000) 1996-2007 41
Table 16 The UK Build-In Refrigeration Appliance Market By Product 2002 43
Table 17 Import & Exports of Build-In Refrigeration Appliances 2001 45
Table 18 The UK Build-In Dishwasher Market 2002 46
Table 19 The UK Build-In Laundry Appliance Market By Volume & Value 2002 48
Chart 20 Market Shares Of The UK Build-In Appliance Market 2002 51
Chart 21 Channel Shares Of The UK Build-In Appliance Market 2002 56
Table 22 Distributors Share By Product Group 2002 57
Table 23 UK Free-Standing Kitchen Appliance Market By Volume (000's) 67
Table 24 The UK Free-Standing Kitchen Appliance Market By Value 2002 £m MSP 68
Table 25 UK Free-Standing Domestic Cooking Market By Volume (000's) 1996-2007 69
Table 26 The UK Free-Standing Domestic Cooking Market By Value 1996 & 2002 (£m MSP) 71
Table 27 Import & Exports of Free-Standing Cooking Appliances 2001 78
Table 28 The UK Free-Standing Domestic Refrigeration Appliance Market By Volume (000's) 79
Table 30 Import & Exports of Free-Standing Refrigeration Appliances 2001 88
Table 31 UK Free-Standing Dishwasher Market By Volume (000's) 89
Table 32 UK Free-Standing Domestic Dishwasher Market By Value 1996 & 2002 (£m MSP) 91
Table 33 Import & Exports of Domestic Dishwashers 2001 94
Table 34 The UK Domestic Free-Standing Laundry Market By Volume (000's) 95
Chart 35 The UK Free-Standing Domestic Laundry Market By Value 1996 & 2002 (£m MSP) 97
Table 36 Import & Exports of Laundry Appliances 2001 103
Chart 37 Supplier Shares Within The UK Free-Standing Appliance Market 2002 105
Chart 38 Channel Shares of the UK Free-Standing Appliance Market 2002 108
Table 39 House Building Completions (000's Dwellings) 1995-2005 In Great Britain 112
Table 40 Housing Starts 1992-2005 In Great Britain By Sector ('000) 114
Table 41 Number Of Property Transactions In England And Wales 1994-2002 115
Table 42 Value Of New UK Housing Output And RMI Output (£M) 1994-2002 116
Chart 43 Age Distribution Of The Resident UK Population 2001 ('000) 117
Chart 44 Number Of Employees In Employment GB - June 1981-2002 (Millions) 118
Chart 45 Interest Rates And Inflation (RPI) From 1990-2005 119
Chart 46 PDI & Savings Ratio 120
Table 47 Stock Of Dwellings Great Britain - 1983-2002 121
Table 48 Average Household Size For Great Britain 1991-2000 122

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Last updated by Amanda Porteous December 2003