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AMA Research has published a wide range of reports in both the building and home-improvement product markets, including domestic and non-domestic sectors. Reports on the Commercial Heating, Ventilation and Air Conditioning, Tool Hire, Builders Merchants and Electrical Wholesale markets are among those currently available.
This report deals with the UK Dehumidifier market and covers both refrigeration and adsorption systems used in the domestic and industrial/commercial sectors. The report analyses the market as a whole, the product sectors, manufacturers/ suppliers in the market and distribution issues.
Current and likely future developments in the dehumidifier market are assessed, in view of the economic and construction industry climates. Other factors which will impact on market development are also taken into consideration. Future market and product trends are presented and market opportunities are identified.
The research mainly involved primary research with manufacturers, suppliers and hire companies in the industry. Additional information was also gained from trade magazines, company literature and the internet, as well as from government and official statistics.
The UK dehumidifier market has been relatively buoyant in recent years. Although both the domestic and the industrial/commercial sector have been experiencing growth, the domestic sector has expanded more rapidly.
Future market prospects are relatively positive, with real growth rates of 6-8 percent forecast between 1997-2000. By then, the market will have an estimated value of some £69m at MSP (Manufacturers' Selling Prices), in current prices.
The domestic sector is forecast to experience annual average real growth of 7-9 percent between 1996 and the year 2000. These growth rates are above those of both the market as a whole and of the industrial/commercial sector.
Amongst the main factors which are influencing the current and future market development in the domestic sector are:-
The Industrial/Commercial market sector is forecast to grow 5-6 percent annually between 1996 and the year 2000. Some of the main factors which are influencing current and future market development in this sector are:-
The main influencing factor on purchasing behaviour in the domestic sector is price/value for money. Additional factors of importance are: product aesthetics, product quality. Consumers' increasing concerns about health matters, as well as the practical need to protect property can be positively exploited by dehumidifier manufacturers to gain sales.
Industrial users of building dryers place the greatest emphasis on price and durability. The forecast upturn in the construction industry, together with the expansion activities of tool hire companies, should stimulate increased dehumidifier sales to the hire/construction sector.
In the industrial/commercial sector, end-users give importance to price, reliability and energy efficiency. This sector offers significant scope for further development, given the range of potential application areas. Specific areas which have been identified include: paper information storage, other specialist storage, supermarkets.
The main emphasis amongst end users in the swimming pool/leisure sector is on price, durability and extraction capacity. There is currently considerable development of private health and fitness clubs, particularly within the hotel industry. Given buoyant economic conditions, such developments are likely to increase, offering sales opportunities for dehumidifier manufacturers.
The product mix in the industrial/commercial sector is estimated at Industrial/Commercial - 45 percent, Hire/Building Drying - 35 percent and Swimming Pool/Leisure - 20 percent.
The main manufacturers in the domestic sector are Ebac, Amcor, De'Longhi, Lec and others (including White Westinghouse, Matsui/Currys, HMS, Humidex). The market is therefore dominated by Ebac and further characterised by a relatively small number of companies holding significant market shares.
The main manufacturers/suppliers in the industrial/commercial market are: Ebac, Calorex, HMS, Munters, AQP, Dantherm, Trembath and Broughton. The remaining proportion is accounted for by a number of companies, including Aggreko, Andrew Engineering, Climate, Heatstar, J.S.Humidifiers, Menerga and Recotherm.
Ebac and Calorex are therefore the dominant manufacturers, followed by a number of other companies holding significant share.
The primary distribution channels in the domestic sector are electrical multiples/regional electricity companies, DIY Multiples, Electrical Independents/Wholesalers, Catalogue Sales and Others (including DIY/Hardware Independents, Department Stores, Air Conditioning/Heating and Ventilation Distributors).
The primary channels in the distribution of dehumidifiers in the industrial/commercial sector is as follows, Hire, Air Conditioning/Heating and Ventilation Contractors/ Distributors, Direct, Swimming Pool Installers/Pool Equipment Distributors and Others. The relative importance of the individual distribution channels may change over time, depending on factors such as the health of the economy, growth within the individual market sectors etc.
This comprehensive report represents a detailed assessment of the market, reviewing major trends, key factors influencing developments and future prospects for the sector. Analysis is both quantitative and qualitative, based on our substantial experience of the building and home improvement markets.
Text © 1997 AMA Research
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