AM26124

AMA RESEARCH Market Report : UK Decking and Landscaping : November 2004

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BRIEF DESCRIPTION

AMA Research have recently published the 3rd Edition of the Domestic Decking and Landscaping Market – UK 2004.  The report incorporates original input and primary research and represents an up-to-date and informed review of this fast-growing market.

The UK Domestic Landscaping market has experienced major changes in terms of new product sectors, supply and distribution channels etc. in recent years, particularly in the growth of decking.  With little in-depth information available on the UK decking market, the report offers a comprehensive and up-to date analysis of the domestic decking market, assessing key market and product trends, as well as reviewing other key sectors within the overall domestic UK landscaping market.

The report contains:

DETAILED ASSESSMENT OF THE £600 MILLION+ DOMESTIC MATERIALS MARKET - Reviews the relevance of each of the key sectors in the UK landscaping market, including, non-domestic and domestic hard and soft landscaping, labour and materials. Market values, trends and influences are reviewed for these sectors. Domestic Hard Landscaping products are brought into particular focus for review.

FOCUS ON DECKING -An in depth review of the UK decking market, illustrated in context within the overall UK domestic and non-domestic landscaping market. Market size, timber, concrete and PVC decking issues, key influences and supply and distribution are analysed in depth.

KEY PRODUCT SECTORS - a review of the main product sectors in the UK Domestic Landscaping Market, with market size, past and future performance, product mix, distribution and supply issues reviewed for each sector, including:-

* Timber / PVC / other Decking

* Paving / Walling

* Bulbs / Seeds

* Aggregates

* Nursery Stock

* Fencing / Trellis / Pergolas etc

* Bedding Plants

* Pots / Planters

* Lighting

* Water / Decorative Products.

EXECUTIVE SUMMARY

The total UK Landscaping market is currently estimated to be valued at over £3 billion when including specialist sectors such as golf courses, grounds maintenance, tree surgery, motorway projects etc.  The market has performed well since 1996 showing some consistently good levels of growth.  However defining and evaluating the market at this level is complicated by the wide range of products, services and end use sectors and influences.

Hence, within the definition given by this report, the UK landscaping market is estimated to be worth almost £1.5bn.  This report focuses primarily on the domestic landscaping materials market, which excluding labour costs is estimated to be worth over £850m at manufacturers selling prices.

High levels of growth in the domestic sector have been experienced in recent years, supported by the introduction of decking which has seen a substantial rise in popularity since the introduction of the product in 1997.  Other factors that have underpinned growth in the sector over the last few years have included a buoyant economy, low inflation and interest rates, rising house prices and higher investment in marketing activities by outlets such as DIY multiples.  From the late 1990s onwards, there has also been a high amount of media coverage given to gardening and landscaping activities, especially through television, which has helped to stimulate public awareness in the sector, as well as encouraging consumers to undertake more adventurous landscaping activities themselves.

Consumer trends have also had an influence on the overall performance of the market with the view of the garden as a “room outside” or demand for “instant effect” gardening, both of which have stimulated growth in the sector.  Outlets such as Garden Centres and DIY multiples are also offering higher levels of information in relation to consumers undertaking landscaping projects.

As indicated above, decking has grown rapidly in popularity over the last 5-6 years, primarily due to heavy media support. While there are tentative signs of a slowing down in the market, it is difficult to forecast at this stage whether the trend is a ‘fad’ or a more sustainable ‘new product’ that will outlast any downturn in media interest.

2003 was a good year for the domestic landscaping materials market with the good weather and extended summer conditions providing relatively high levels of growth for many product sectors.  However, poor weather conditions seen over key trading periods earlier in the year as well as over the summer months look set to reduce the rate of growth in 2004, and our forecasts above may prove optimistic if there is no recovery in late 2004.

Distribution of domestic landscaping products is dominated by the DIY multiples, Garden Centres and Builders Merchants.  Other channels such as mail order/internet, high street stores and grocery multiples are also involved in the distribution of landscaping products in the domestic sector, but not for ‘heavy’ materials.

The future prospects for the sector look reasonably optimistic with a number of issues supporting underlying growth in the medium term future.  However, factors such as good or poor weather can have positive or negative effects on year-on-year growth, as illustrated in 2004, whilst consumer trends will also affect different product sectors.  In addition, any further rises in interest rates will have a negative impact on the housing market, which may affect consumer confidence and restrict the scale and amount spent on landscaping projects in short term future.

Companies mentioned

54 Lingarden , Moolenaar , Unwins, Wichester Growers, OA Taylor & Sons, Mr Fothergill, Unwins, Suttons, Johnsons, Russells, Wilkinsons, Woolworths, L B Plastics, Deceuinck, Fontier, Richard Burbridge, Board Walk, Larch Lap, Archadeck , Arbordeck, Forest Garden Holdings, RK Timber, Drenagh Sawmills , Dundonnell Timber, A J Smith & Son, BSE Timber, Montague.L.Meyer, Q-Deck by Hoppings, Snows Timber, Tradelink Wood Products, Badshot Lea Garden Centre, Tarmac Concret Products, Marshalls, Supreme oncrete, Lakeland Concrete, RMC Concrete Productts, Ibstock Building Products, Plasmor, Bowland Stone, Brett Paving, McMillan Rome, Minster Paving, Supamix, Aggregate Industries UK Ltd, Garstang Timber, And Plywood, Bouchier Fencing, Wilfirs Fencing Specialists, Clifford Jones Timber, Forest Garden, Intersolar, Hazelock, Harcostar Garden Products, Micromart, GE Lighting, Fitzgerald Lighting, Lightform UK, Eterna, B&Q, Homebase, Focus Do It All, Wickes, Great Mills, Jewsons, Wyevale / Country Gardens, Notcutts, Garden & Leisure, Klondyke, Squires, Brigemere, Van Hage, Dobbies, Gibbs & Dandy, Jacksons Building Centres, Hillier Nurseries, Glyndley Garden Centre, Findley Clark, Dobbies Garden Centre, Booker Garden Centre, Bridgemere Garden World, Webbs of Wychbold.

TABLE OF CONTENTS

Tables and Charts

Text © 2004 AMA Research

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Last updated by Amanda Porteous 2004