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AMA RESEARCH MARKET REPORT : Domestic Decking & Landscaping UK March 2003 Report .

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BRIEF DESCRIPTION

Covering the period 1995-2006, this report reviews the UK landscaping market in terms of market size and trends, market influences, and the mix between soft and hard landscaping materials. It also provides a review of the UK decking market in the context of the overall domestic and non-domestic landscaping market, with analysis of market size, materials issues, key influences, and supply and distribution. Each of the main product sectors (timber/PVC/other decking; paving/walling; bulbs/seeds; aggregates; nursery stock; fencing/trellis/pergolas; bedding plants; pots/planters; lighting; and water/decorative products) is reviewed with respect to market size, past and future performance, product mix, and distribution and supply issues.

The report contains:

DETAILED ASSESSMENT OF THE £600 MILLION+ DOMESTIC MATERIALS MARKET - Reviews the relevance of each of the key sectors in the UK landscaping market, including, non-domestic and domestic hard and soft landscaping, labour and materials. Market values, trends and influences are reviewed for these sectors. Domestic Hard Landscaping products are brought into particular focus for review.

FOCUS ON DECKING -An in depth review of the UK decking market, illustrated in context within the overall UK domestic and non-domestic landscaping market. Market size, timber, concrete and PVC decking issues, key influences and supply and distribution are analysed in depth.

KEY PRODUCT SECTORS - a review of the main product sectors in the UK Domestic Landscaping Market, with market size, past and future performance, product mix, distribution and supply issues reviewed for each sector, including:-

* Timber / PVC / other Decking

* Paving / Walling

* Bulbs / Seeds

* Aggregates

* Nursery Stock

* Fencing / Trellis / Pergolas etc

* Bedding Plants

* Pots / Planters

* Lighting

* Water / Decorative Products.

Key areas of coverage in the report include:-

THE MARKET

Assessment of the Overall UK Landscaping market - Market size 1995-2006.

Mix of domestic and non-domestic sectors, mix of hard and soft products and labour sectors 1992-2002.

Key trends and influences within the overall UK Landscaping market. Forecasts of future developments.

Analysis of the Soft Domestic Landscaping market, Hard Domestic Landscaping market and Domestic Decking sector

FOCUS ON DECKING

Review of the UK Domestic Decking Market with market sizes illustrated by value 1997 to 2006.

Average cost of product groups in a typical decking project - deck boards / substructure, balustrading / screening, site preparation, foundations, fixings, labour, woodcare / treatment.

Mix of products & Mix of materials in Decking market 2002 -Timber, PVCu, concrete / other.

Key issues affecting the timber / PVCu / other materials decking market.

Review of distribution issues and main suppliers in the UK decking market.

Future prospects for the timber, concrete, PVCu decking market.

'OTHER' LANDSCAPING SECTORS

Assessment of Domestic Hard Landscaping Materials market - Market size & performance for each sector.

Product mix for each hard landscaping sector, relevance to overall market, trends, supply and future prospects.

Review of Domestic Soft Landscaping Materials market - Market size & performance.

Product mix for key soft landscaping sectors, relevance to overall market, trends, supply and future prospects for each product sector.

Future Prospects and likely trends for each main product sector to 2006.

SUPPLY & DISTRIBUTION REVIEW

Market share by channel of retail distribution.

Analysis of channels - Garden Centres, DIY Multiples, Builders Merchants, Distributors / Wholesalers, Mail Order, Internet, High Street / Supermarkets, Direct.

Recent financial information on key suppliers in the main distribution channels.

Indications of market positioning and activity for key suppliers.

Future prospects for distribution structure of UK landscaping materials market.

FUTURE PROSPECTS/GENERAL

Age distribution of population, personal disposable income levels, number of households etc.

Future developments within Decking, Hard and Soft landscaping sectors.

Changing requirements of consumers - increasing product awareness, value-added products and services, etc.

General economic influences on the market.

Retailing trends for gardening.

EXECUTIVE SUMMARY

In its widest sense, the overall UK Landscaping market is currently estimated to be valued at over £3 billion when including specialist sectors such as golf courses, grounds maintenance, tree surgery, motorway projects etc. The market has performed consistently since the mid-1990s with growth estimated to be in the region of 4-5% average during the last 7 years. However, defining and examining the market at this level is extremely complex due to the incorporation of a wide range of products, services, end use sectors and influences. Hence, within the definition of this report the UK Landscaping market is estimated to be worth just over £1.1 billion in 2002, with the more specialist sectors excluded. This report mainly focuses on the UK Domestic Landscaping Materials Market.

The above figure reflects a combination of 'hard' and 'soft' landscaping materials in the domestic market. Excluded in this figure are labour cost, which in 2002 would contribute around a further £90m to the market value. It must be emphasised that the basis of this report concentrates of the domestic landscaping materials market as well as the domestic decking market.

Higher levels of growth have been seen in the domestic sector from 1997 onwards, when growth was around 8% due in part to good weather and windfalls from building societies. The popularity of decking products also began to rise around the same period, as well as higher investment in marketing campaigns, especially by the DIY Multiples, helping to stimulate public awareness. The late 1990s also witnessed substantial growth in media coverage surrounding the landscaping market, especially through TV, which has helped to raise public interest in the products and stimulate the market.

During 2002, many companies operating in the landscaping market reported sales were much higher than predicted for the first part of the year, helped by good weather early on in the year. However, due to 'special events' that took place over the summer of 2002 i.e. The Jubilee Celebrations, which reduced the number of working days, and the Football World Cup, many companies reported a downturn in trade before it picked up again in the later part of the year.

Companies operating across all distribution channels have also contributed to increasing the accessibility of landscaping in the domestic market, often reducing the need to employ professional landscaping contractors. Specifically, garden centres and the DIY Multiples have continued to offer higher levels of information and advice on DIY landscaping projects, coupled with products which provide maximum impact for minimum effort. As a result, the domestic sector has enjoyed rises in both value and volume terms, as more consumers undertake some form of landscaping project, and more experienced DIYers attempt more complex, higher value tasks such as paving, walling, decking, water features etc.

Overall future prospects for the sector look promising with continued growth expected in the medium to long term. It is likely that the overall sector will grow, but different product areas will witness varying levels of growth rates as trends, fashions and consumer tastes continue to change. However, short term-growth may be hindered by the current level of uncertainty in the UK economy, which has already seen a decrease in consumer spending and confidence in the early months of 2003, particularly in view of the Gulf situation and concerns over the prospects for the housing market.

COMPANIES COVERED

Lingarden , Moolenaar , Unwins, Wichester Growers, OA Taylor & Sons, Mr Fothergill, Unwins, Suttons, Johnsons, Russells, Wilkinsons, Woolworths, L B Plastics, Deceuinck, Fontier, Richard Burbridge, Board Walk, Larch Lap, Archadeck , Arbordeck, Forest Garden Holdings, RK Timber, Drenagh Sawmills , Dundonnell Timber, A J Smith & Son, BSE Timber, Montague.L.Meyer, Q-Deck by Hoppings, Snows Timber, Tradelink Wood Products, Badshot Lea Garden Centre, Tarmac Concret Products, Marshalls, Supreme oncrete, Lakeland Concrete, RMC Concrete Productts, Ibstock Building Products, Plasmor, Bowland Stone, Brett Paving, McMillan Rome, Minster Paving, Supamix, Aggregate Industries UK Ltd, Garstang Timber, And Plywood, Bouchier Fencing, Wilfirs Fencing Specialists, Clifford Jones Timber, Forest Garden, Intersolar, Hazelock, Harcostar Garden Products, Micromart, GE Lighting, Fitzgerald Lighting, Lightform UK, Eterna, B&Q, Homebase, Focus Do It All, Wickes, Great Mills, Jewsons, Wyevale / Country Gardens, Notcutts, Garden & Leisure, Klondyke, Squires, Brigemere, Van Hage, Dobbies, Gibbs & Dandy, Jacksons Building Centres, Hillier Nurseries, Glyndley Garden Centre, Findley Clark, Dobbies Garden Centre, Booker Garden Centre, Bridgemere Garden World, Webbs of Wychbold.

TABLE OF CONTENTS

DIAGRAMS

Text © 2002 AMA Research

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Last updated by Amanda Porteous February 2004