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AM26121

AMA DOMESTIC DECKING AND LANDSCAPING MARKET : 2001

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Key Areas
Table of Contents
Executive Summary
Table of Contents
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KEY AREAS

AMA Research have published the 1^st Edition of the UK Domestic Decking and Landscaping Market Report 2001 - incorporating original input and primary research, it represents an up-to-date and informed review of this fast growing market.

The UK Domestic Landscaping market has undergone major changes in terms of new product sectors, supply and distribution channels etc. in recent years. The UK Decking sector is the newest addition to the market and has experienced very high levels of growth and media attention. With little in-depth information available on the UK decking market, the report offers a comprehensive and up-to date analysis of the decking market as well as other key sectors within the context of the overall UK landscaping market.

The report contains:

DETAILED ASSESSMENT OF THE £500 MILLION+ DOMESTIC MATERIALS MARKET - Reviews the relevance of each of the key sectors in the UK landscaping market, including domestic and non-domestic, hard and soft landscaping, labour and materials. Market values, trends and influences are reviewed for these sectors. Domestic Hard Landscaping products are brought into particular focus for review.
FOCUS ON DECKING – the first comprehensive, in depth review of the UK decking market, illustrated in context within the overall UK domestic and non-domestic landscaping market. Market size, timber, concrete and PVCu decking issues, key influences and supply and distribution are analysed in depth.
KEY PRODUCT SECTORS – a review of the main product sectors in the UK Domestic Landscaping Market, with market size, past and future performance, product mix, distribution and supply issues reviewed for each sector, including:-

Timber / PVCu / other Decking
Paving / Walling
Bulbs / Seeds
Aggregates
Nursery Stock
Fencing / Trellis / Pergolas etc
Bedding Plants
Pots / Planters
Lighting
Water / Decorative Products.

Key areas of coverage in the report include

THE MARKET

Assessment of the Overall UK Landscaping market – Market size 1995-2004,
Mix of domestic and non-domestic sectors, mix of hard and soft products and labour sectors 1992-2001.
Key trends and influences within the overall UK Landscaping market. Forecasts of future developments.
Analysis of the Soft Domestic Landscaping market, Hard Domestic Landscaping market and Domestic Decking sector

FOCUS ON DECKING

Review of the UK Domestic Decking Market with market sizes illustrated by value and volume (number of decks and Sq. M.) 1997 to 2004.
Average cost of product groups in a typical decking project – deck boards / substructure, balustrading / screening, site prep, foundations, fixings, labour, woodcare / treatment.
Mix of products & Mix of materials in Decking market 2001 –Timber, PVCu, concrete / other.
Key issues affecting the timber / PVCu / other materials decking market.
Review of distribution issues and main suppliers in the UK decking market.
Future prospects for the timber, concrete, PVCu decking market.

‘OTHER’ LANDSCAPING SECTORS

Assessment of Domestic Hard Landscaping Materials market – Market size & performance for each sector.
Product mix for each hard landscaping sector, relevance to overall market, trends, supply and future prospects.
Review of Domestic Soft Landscaping Materials market – Market size & performance.
Product mix for key soft landscaping sectors, relevance to overall market, trends, supply and future prospects for each product sector.
Future Prospects and likely trends for each main product sector to 2004.

SUPPLY & DISTRIBUTION REVIEW

Market share by channel of retail distribution.
Analysis of channels - Garden Centres, DIY Multiples, Distributors / Wholesalers, Mail Order, Internet, High Street / Supermarkets, Direct.
Recent financial information on key suppliers in the main distribution channels.
Indications of market positioning and activity for key suppliers.
Likely future prospects for distribution structure of UK landscaping materials market.

FUTURE PROSPECTS/GENERAL

Age distribution of population, personal disposable income levels, number of households etc.
Future developments within Decking, Hard and Soft landscaping sectors.
Changing requirements of consumers - increasing product awareness, value-added products, etc.
General economic influences on the market.
Retailing trends for gardening.

TABLE OF CONTENTS

The UK Domestic Decking and Landscaping Market Report 2001
1.	INTRODUCTION	9
2.	SUMMARY	10
3.	ECONOMIC ENVIRONMENT	12
3.1	GENERAL	12
3.2	GDP	12
3.3	INFLATION & INTEREST RATES	13
3.4	EMPLOYMENT/UNEMPLOYMENT	14
3.5	HOUSEHOLD CONSUMPTION, EARNINGS AND SPENDING	14
3.6	CONCLUSION	14
4.	OVERALL LANDSCAPING & DECKING MARKET	15
4.1	DEFINITION	15
4.2	OVERALL MARKET SIZE	16
4.2.1	Current Situation	18
4.3	END USE APPLICATIONS - DOMESTIC AND NON-DOMESTIC MIX	19
5.	DOMESTIC LANDSCAPING MARKET	21
5.1	DEFINITION & BACKGROUND	21
5.2	MARKET SIZE	22
5.3	MIX OF PRODUCTS IN DOMESTIC LANDSCAPING	25
6.	'SOFT' LANDSCAPING MARKET	29
6.1	DEFINITION & BACKGROUND	29
6.2	MARKET SIZE	29
6.3	PRODUCT MIX	31
6.3.1	Nursery Stock / Bedding Plants	31
6.3.2	Bulbs / Seeds	32
6.4	SUPPLY	34
7.	DOMESTIC DECKING MARKET	37
7.1	DEFINITION & BACKGROUND	37
7.2	MARKET SIZE BY VALUE AND VOLUME	37
7.3	MIX OF PRODUCTS IN DOMESTIC TIMBER DECKING MATERIALS SECTOR	42
7.4	MATERIALS IN THE UK DECKING MARKET	44
7.5	KEY INFLUENCES & TRENDS	49
7.5	SUPPLY AND DISTRIBUTION	53
8.	OTHER 'HARD' LANDSCAPING PRODUCTS	56
8.1	DEFINITION & BACKGROUND	56
8.2	MARKET SIZE	56
8.3	MIX OF PRODUCTS IN DOMESTIC DECKING	57
8.3.1	Paving / Walling	59
8.3.2	Aggregates	62
8.3.3	Fencing / Arches / Pergolas / Trellis	63
8.3.3	Pots / Planters	64
8.3.4	Decorative Products / Fountains / Water Products	66
8.3.5	Lighting	67
9.	DISTRIBUTION	70
9.1	DISTRIBUTION STRUCTURE	70
9.2	WHOLESALERS / DISTRIBUTORS	72
9.3	RETAIL DISTRIBUTION SHARES	74
9.4	DIY MULTIPLES	76
	B & Q	77
	Homebase	79
	Wickes	81
	Focus Do It All (FDIA)	83
	Great Mills	85
9.5	BUILDERS MERCHANTS	87
	Meyer International (Saint-Gobain)	87
	Wolseley Centers	88
	Travis Perkins	89
9.6	GARDEN CENTRES	89
9.7	HIGH STREET STORES / SUPERMARKETS	92
9.8	DIRECT SELL	93
9.9	MAIL ORDER / CATALOGUE STORES / INTERNET	93
10.	KEY MARKET INFLUENCES	94
10.1	POPULATION PROFILE	94
10.2	EMPLOYMENT/UNEMPLOYMENT	96
10.3	INTEREST RATES	96
10.4	CONSUMERS DISPOSABLE INCOME LEVELS AND SAVINGS	97
10.5	HOUSEHOLDS	99
10.6	EXCHANGE RATE FLUCTUATIONS	102
10.7	CONTRACTOR OUTPUT BY REGION	103
10.8	ABILITY TO BUY	104
11.	FUTURE PROSPECTS	105
	DECKING	105
	OTHER HARD LANDSCAPING	106
	SOFT LANDSCAPING	107
LIST OF TABLES AND CHARTS
CHART 1:	OVERALL MARKET 1990-2001 (£M)	10
TABLE 2:	GDP percentAGE CHANGE PER ANNUM	13
CHART 3:	OVERALL UK LANDSCAPING MARKET 1995-2004 (£M)	17
CHART 4:	MIX OF KEY SECTORS IN THE UK LANDSCAPING MARKET 2000	19
CHART 5:	MIX OF SECTORS IN THE UK LANDSCAPING MARKET 1992 & 2000 percent	20
CHART 6:	UK DOMESTIC LANDSCAPING MATERIALS MARKET 1995-2004 (£M)	22
TABLE 7:	THE UK DOMESTIC LANDSCAPING MATERIALS MARKET 1995-2004	24
CHART 8:	MIX OF SECTORS IN THE UK DOMESTIC LANDSCAPING MARKET 1992 & 2001 percent	25
CHART 9:	MIX OF KEY SECTORS IN THE UK DOMESTIC LANDSCAPING MARKET 2001	26
CHART 10:	SECTOR MIX IN THE UK DOMESTIC LANDSCAPING MARKET 1992, 2000, 2004 percent	27
CHART 11:	UK DOMESTIC SOFT LANDSCAPING MATERIALS MARKET 1995-2004 (£M)	29
TABLE 12:	THE UK NURSERY STOCK & BEDDING PLANTS MARKET 1995-2004	31
TABLE 13:	THE UK BULBS AND SEEDS MARKET 1995-2004	33
CHART 14:	UK SOFT LANDSCAPING MARKET - CHANNELS OF DISTRIBUTION 2000	35
CHART 15:	UK DOMESTIC DECKING MARKET 1997-2004 (£M) MSP	38
CHART 16:	UK DOMESTIC DECKING MARKET 1997-2004 (SQ.MS)	39
CHART 17:	UK DOMESTIC DECKING MARKET 1997-2004 VOLUME OF DECKS SOLD (000'S)	40
CHART 18:	AVERAGE COST OF SECTORS IN AN 'AVERAGE' DECKING PROJECT 2000	41
CHART 19:	MIX OF PRODUCTS IN DOMESTIC TIMBER DECKING MARKET 2000 BY VALUE	42
CHART 20:	MIX OF MATERIALS IN DOMESTIC DECKING MARKET 2001	43
TABLE 21:	POSITIVE AND NEGATIVE ISSUES AFFECTING TIMBER DECKING	45
TABLE 22:	ADVANTAGES AND DISADVANTAGES OF PVCU DECKING PRODUCTS.	47
TABLE 23:	UK DOMESTIC CONSERVATORY MARKET 1995-2003 BY VOLUME	48
CHART 24:	UK HARD LANDSCAPING MARKET 1995-2004 (£M) MSP	57
CHART 25:	MIX OF MATERIALS IN DOMESTIC DECKING MARKET 2000	58
CHART 26:	UK DOMESTIC PAVING & WALLING MARKET 1995-2004 (£M) MSP	59
TABLE 27:	UK GARDEN LEISURE MARKET 1993-2000 £M RSP	60
CHART 28:	UK DOMESTIC AGGREGATES MARKET 1995-2004 (£M) MSP	62
CHART 29:	UK DOMESTIC WOOD PRODUCTS MARKET 1995-2004 (£M) MSP	63
CHART 30:	UK DOMESTIC POTS AND PLANTERS MARKET 1995-2004 (£M) MSP	65
CHART 31:	UK DOMESTIC DECORATIVE / WATER PRODUCTS AND FOUNTAINS MARKET 1995-2004 (£M) MSP	66
CHART 32:	UK DOMESTIC GARDEN LIGHTING MARKET 1995-2004 (£M) MSP	68
CHART 33:	DISTRIBUTION STRUCTURE OF THE UK DOMESTIC LANDSCAPING MARKET 2001	71
TABLE 34:	MAJOR DOMESTIC LANDSCAPING WHOLESALERS / DISTRIBUTORS IN THE UK	72
CHART 35:	SHARE OF DISTRIBUTORS / WHOLESALERS IN DOMESTIC LANDSCAPING MARKET 2000	73
CHART 36:	RETAIL DISTRIBUTION OUTLETS SHARES BY VALUE 2000	74
CHART 37:	DISTRIBUTION OF GARDEN PRODUCTS 2000 BY VALUE	76
TABLE 38:	MAJOR DIY MULTIPLES TURNOVER	77
CHART 39:	B & Q WAREHOUSE PRODUCT MIX - SHARE BY VALUE	78
CHART 40:	B & Q SU percentRE PRODUCT MIX - SHARE BY VALUE	79
CHART 41:	HOMEBASE PRODUCT MIX - SHARE BY VALUE	80
CHART 42:	WICKES PRODUCT MIX - SHARE BY VALUE	82
CHART 43:	FOCUS DO IT ALL PRODUCT MIX - SHARE BY VALUE.	84
CHART 44:	GREAT MILLS PRODUCT MIX - SHARE BY VALUE	86
TABLE 45:	MAJOR UK BUILDERS' MERCHANTS TURNOVER	87
TABLE 46:	MAJOR UK GARDEN CENTRES'TURNOVER	90
CHART 47:	AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 1998 ('000)	94
CHART 48:	NUMBER OF EMPLOYEES IN EMPLOYMENT GB - JUNE 1981-01 (MILLIONS)	96
CHART 49:	INTEREST RATES AND INFLATION (RPI) FROM 1990-2003	97
CHART 50:	PDI & SAVINGS RATIO	98
TABLE 51:	RETAIL SPENDING - HOUSEHOLD GOODS STORES 1996-2000	99
TABLE 52:	STOCK OF DWELLINGS GREAT BRITAIN - 1983-2000	100
TABLE 53:	AVERAGE HOUSEHOLD SIZE FOR GREAT BRITAIN 1971-1996	101
TABLE 54:	EXCHANGE RATE FLUCTUATIONS 1994-2002 - DM. DOLLARS. AND THE ECU TO THE POUND STERLING. SPOT RATES (END YEAR)	102
TABLE 55:	REGIONAL VARIATIONS OF NEW ORDERS OBTAINED BY CONTRACTORS - ALL NEW WORK £M 1996 - 2001	103
CHART 56:	ABILITY TO BUY 1990-2000 (£M)	104

EXECUTIVE SUMMARY

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Last updated by Paul Tucker 8th August 2001

The UK Domestic Decking and Landscaping Market Report 2001

LIST OF TABLES AND CHARTS