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| AMA Research have published the 3rd edition of the 'UK Ceramic Tiles Market Report 2002'. Incorporating original input and primary research, it represents an up to date, comprehensive and informed assessment of this market. |
| The report contains in detail:- |
| Market Review - Size, recent growth, review of recent developments, role of imports and future prospects. |
| Product Sector Mix - Floor tile and wall tile mix, design trends, comparisons with other wall and floorcoverings future prospects. |
| Application Mix - Domestic and Commercial, trends, mix of end-use application areas in the commercial sector. |
| Suppliers - Key suppliers and market shares. |
| Distribution - Structure in the contract and domestic sectors, channel shares, growth prospects, etc. |
| The ceramic tiles market has shown good growth during the last 5 years. This new report assesses the current situation and forecasts the likely market development over the next four years. |
| AMA are specialists in decor and building products and provide an analysis of the market incorporating both quantitative and qualitative assessment. The report contains 75 pages and 33 tables and charts, incorporating ORIGINAL research and comment on the UK ceramic tile market, providing incisive and thought provoking views on the industry's development. |
| Report Contents in Detail:- |
| MARKET SIZE |
| Market definition and overall market size for ceramic tiles in the UK, by value. Forecasts for the ceramic tile industry in the UK up to 2005. |
| Key influences and trends on the development of the market. Impact of leisure sector, influences of television programmes/home interest magazines etc. Key application areas showing growth - conservatory, showers, en-suite sectors. |
| Outlook for the overall industry, long term underlying advantages of tiles versus other floor and wall coverings, prospects through to 2005. |
| International trade in ceramic tiles, key importing countries etc. |
| Mix of domestic and commercial applications by value. |
| The ceramic tile market in perspective - in relation to the overall home decor and contract floorcoverings markets. |
| PRODUCT MIX/APPLICATION AREAS |
| Mix of wall and floor tiles by value, trends in each sector. |
| Wall Tiles - Issues and trends, strengths, opportunities and threats (e.g. growth of pod manufacturers) |
| Floor Tiles - Issues and trends, strengths, opportunities and threats. |
| Principal end use sectors - contract floorcoverings market by application, growth of conservatory, shower and en-suite/cloakroom markets etc. - volumes, trends etc. |
| Contract floorcoverings market by floor type/by value. |
| Growth of ceramic tiles relevant to other decorating media - growth of panelling systems, laminated wood flooring etc. |
| Sales performance comparisons 1995-2004 - floor tiles, carpets, vinyl, laminated wood - wall tiles, paint and wallpaper. |
| SUPPLY & DISTRIBUTION STRUCTURES |
| Commercial and domestic channel structures. |
| Channel shares and trends. |
| Review of the major channels - DIY multiples, builders merchants, distributors, tile specialists, independents, etc. |
| Key tile suppliers, - market share for leading companies. |
| Review of key companies - company information, turnover, market positioning, distribution strengths. |
| FUTURE PROSPECTS/KEY INFLUENCES |
| Key influences on the contract and domestic sectors of the ceramic tiles market. |
| Future prospects for the contract and domestic sectors. |
| AMA Research are specialist publishers of a wide range of reports in home improvement markets including Builders Merchants, DIY Multiples, Wallcoverings, Floorcoverings, Contract Floorcoverings, Conservatories, Showers, Bathrooms etc. |
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| The UK Ceramic Tiles Market is relatively fragmented in terms of end-use sectors, but is becoming more concentrated in the manufacturing and distribution sectors. |
| The total market in 2001 is estimated at approximately £351m at manufacturers selling prices, which represents an increase of around 4 percent over the previous year. |
| Following the growth of the market in 1997, the sector experienced more difficult conditions in 1998 and 1999 following interest rate increases and lower levels of consumer confidence. The market showed some recovery in the latter half of 1999 and was particularly buoyant throughout 2000. The market has been supported by the growth of conservatories, the increasing penetration of showers, in addition to a buoyant housing market and the high level of DIY. The wider use of floor tiles have also boosted the overall value of the market. |
| The improving business confidence led to greater commercial activity with businesses targeting the consumer, including hotels, leisure centres etc. In particular the growth of the leisure sector within hotels was strong during this period, with obvious ramifications for tiles. In addition, the house-builders were becoming more discerning in the features offered in a new house, with most offering an en-suite facility and many offering a downstairs cloakroom and utility room. |
| Overall, sales are estimated to have grown by around 24 percent between 1997-2002, reflecting positive developments in the construction, industrial and domestic environments, as well as specific developments within the ceramic tile market. |
| The popularity of wooden flooring is likely to have acted as a 'catalyst' for tiles, continuing the hard floor theme throughout the home in areas where wooden flooring is less appropriate, e.g. bathrooms, cloakrooms etc. Under-floor heating may slowly have an impact on the ceramic tile market and increase the attractiveness of tiles, eliminating the cold feel. |
| In the medium term, value growth is likely to be affected by the lower levels of growth in the construction market following the rapid growth leading up to the Millennium. The high level of imports may also constrain value growth in addition to the popularity of alternative floor-coverings including wooden flooring and other smooth materials. Nevertheless, projected growth for the overall ceramic tiles market for 2002-2005 has been forecast at around 3-4 percent, taking into account growth prospects for the UK economy and influences in the various end-use sectors. It is unlikely that the UK market may ever reach European levels of penetration which are very high, although increasing penetration levels of floor tiles in particular are likely. |
| In the domestic sector, the media has impacted favourably on ceramic tile demand as a result of home improvement television programmes and magazines. >From the supply side, the continuing availability of new tile designs, materials and shapes from designers, manufacturers and importers, provides an expanding product range for new and refurbishment operations, with these factors tending to underpin domestic growth in the medium term. |
| In the field of wall tiles, panelling systems are a major competing product, particularly in the commercial sector with some panelling products targeted at the domestic bathroom sector also. However, the key benefits of ceramic tiles include durability, a low level of maintenance, ease of cleaning, impervious to water and fire-retardant. Increasing emphasis on health and safety issues by specifiers and end-users is also having a major impact, to the benefit of ceramic tiles which are regarded as hygienic. |
| In 2001, importers, in particular Porcelanosa, dominated the supply structure of the UK market. The two major UK manufacturers are H & R. Johnson and Pilkington's, and other UK manufacturers include BCT, Marlborough Tiles, Daniel Platt, etc. |
| The distribution structure for floor and wall tiles is relatively complex, reflecting a mix between commercial and domestic sales. In the domestic sector, the DIY multiples and the Tile Specialists lead the refurbishment market whilst in the contract sector distributors and the direct channel predominate. The strength of the distributors reflects the high level of imports which account for around 65 percent of the overall market. |
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| UK Ceramic Tiles Market 2002 - Contents | ||
| 1 | INTRODUCTION | 7 |
| 2 | SUMMARY | 8 |
| 3 | ECONOMIC ENVIRONMENT | 11 |
| 3.1 | GDP GROWTH | 11 |
| 3.2 | INTEREST RATES AND INFLATION | 12 |
| 3.3 | UNEMPLOYMENT AND CONSUMER SPENDING | 12 |
| 3.4 | CONSTRUCTION | 13 |
| 3.4.1 | Housing | 13 |
| 3.5 | STERLING | 13 |
| 3.6 | CONCLUSIONS | 14 |
| 4 | THE UK MARKET FOR CERAMIC TILES | 15 |
| 4.1 | MARKET DEFINITION | 15 |
| 4.2 | THE CERAMIC TILE MARKET IN PERSPECTIVE | 15 |
| 4.2.1 | Domestic Applications | 15 |
| 4.3 | CERAMIC TILE MARKET SIZE AND TRENDS | 16 |
| 4.3.1 | Market Background | 16 |
| 4.3.2 | Current Situation | 18 |
| 4.3.3 | Future Prospects | 23 |
| 4.3.4 | The Ceramic Tiles Market - Constant Prices | 26 |
| 4.4 | CONTRACT APPLICATIONS | 27 |
| 4.5 | INTERNATIONAL TRADE IN CERAMIC TILES | 31 |
| 5 | PRODUCT TRENDS | 34 |
| 5.1 | PRODUCT MIX | 34 |
| 5.1.1 | Overall Mix | 34 |
| 5.1.2 | Wall Tiles | 35 |
| 5.1.3 | Floor Tiles | 37 |
| 5.2 | FACTORS INFLUENCING FLOOR AND WALL TILES | 38 |
| 5.2.1 | Installation and Replacement | 39 |
| 5.2.2 | Hygiene | 39 |
| 5.2.3 | Size | 40 |
| 5.3 | CHARACTERISTICS OF FLOOR AND WALL TILES RELATIVE TO OTHER DECORATING MEDIA | 40 |
| 5.3.1 | Strengths | 40 |
| 5.3.2 | Competing Decorative Products | 41 |
| 6 | SUPPLIERS | 45 |
| 6.1 | INTRODUCTION | 45 |
| 6.2 | MARKET SHARES | 45 |
| 6.3 | MAJOR SUPPLIERS | 46 |
| 7 | DISTRIBUTION | 49 |
| 7.1 | DISTRIBUTION STRUCTURE | 49 |
| 7.2 | MAJOR CHANNELS | 51 |
| 7.3 | DISTRIBUTORS AND INDEPENDENT RETAILERS | 52 |
| 7.3.1 | Distributors | 52 |
| 7.3.2 | Independent Retail Stores | 54 |
| 7.4 | DIY MULTIPLES | 56 |
| 7.5 | BUILDERS MERCHANTS | 59 |
| 7.6 | OTHERS | 61 |
| 7.7 | CONTRACT/COMMERCIAL SECTOR | 61 |
| 8 | KEY MARKET INFLUENCES | 65 |
| 8.1 | CONSTRUCTION | 65 |
| 8.1.1 | Construction - New House Build | 65 |
| 8.1.2 | House-Moving | 67 |
| 8.1.3 | The Commercial and Industrial Construction Market | 68 |
| 8.2 | POPULATION PROFILE | 72 |
| 8.3 | PERSONAL DISPOSABLE INCOME | 74 |
| 8.4 | EMPLOYMENT/UNEMPLOYMENT | 75 |
| 8.5 | INTEREST RATES AND INFLATION | 76 |
| 8.6 | HOUSEHOLDS | 78 |
| 8.6.1 | Housing Stock | 78 |
| 9 | FUTURE PROSPECTS | 81 |
| TABLES & CHARTS | ||
| TABLE 1 | UK CERAMIC TILES MARKET 1997-2005 AT £M MSP | 7 |
| CHART 2 | UK DOMESTIC WALL & FLOORCOVERINGS MARKET PRODUCT MIX BY VALUE, 2001 | 15 |
| TABLE 3 | UK MARKET FOR CERAMIC TILES - BY VALUE 1995-2001 (£M MSP) | 16 |
| CHART 4 | UK HOUSEHOLD PENETRATION OF SHOWERS 1990-2000 | 19 |
| CHART 5 | UK DOMESTIC CONSERVATORY MARKET 1995-2004 BY VOLUME | 21 |
| TABLE 6 | THE UK MARKET FORECAST FOR CERAMIC TILES 2001-2005 (£M MSP) | 22 |
| CHART 7 | THE UK CERAMIC TILE MARKET AT CONSTANT 1995 PRICES £M MSP | 25 |
| CHART 8 | DOMESTIC & CONTRACT MIX OF THE UK CERAMIC TILES MARKET 2001 BY VALUE | 27 |
| TABLE 9 | UK CONTRACT FLOOR-COVERINGS 2001 - MARKET BY SECTOR OF APPLICATION | 28 |
| TABLE 10 | UK MARKET FOR CONTRACT FLOORCOVERINGS - 2001 MIX BY TYPE BY VALUE | 29 |
| TABLE 11 | UK OVERSEAS TRADE IN GLAZED/UNGLAZED CERAMIC FLAGS & PAVING, HEARTH OR WALL TILES & GLAZED/UNGLAZED MOSAIC CUBES 1995-2001 | 30 |
| CHART 12 | SOURCE COUNTRIES FOR IMPORTED CERAMIC TILES 2001 percent BY VALUE | 31 |
| CHART 13 | MAIN EXPORT DESTINATIONS OF UK CERAMIC TILES 2001 percent BY VALUE | 32 |
| TABLE 14 | percent SHARE BY VALUE OF WALL AND FLOOR CERAMIC TILES 1995-2001 | 33 |
| CHART 15 | COMPARISON OF CARPET, CERAMIC FLOOR TILES, VINYL AND WOOD - 1995 TO 2004 (SALES INDEX 1995 = 100) | 41 |
| CHART 16 | COMPARISON OF PAINT, CERAMIC WALL TILES AND WALLPAPER - 1995 TO 2004 (SALES INDEX 1995=100) | 43 |
| TABLE 17 | SUPPLIER SHARE BY VALUE OF THE UK CERAMIC TILE MARKET 2001 | 45 |
| CHART 18 | DISTRIBUTION CHANNELS IN THE DOMESTIC CERAMIC TILES MARKET | 49 |
| TABLE 19 | DISTRIBUTION CHANNEL SHARES - DOMESTIC SECTOR BY VALUE OF THE UK CERAMIC TILES MARKET 2001 | 50 |
| CHART 20 | DIY MULTIPLES MARKET SHARE 2001 | 55 |
| TABLE 21 | UK DIY MULTIPLES - NUMBER OF OUTLETS | 57 |
| CHART 22 | MERCHANTS MARKET SHARES 2001 | 59 |
| CHART 23 | DISTRIBUTION CHANNELS IN THE CONTRACT SECTOR OF THE CERAMIC TILES MARKET | 62 |
| TABLE 24 | NEW HOUSING COMPLETIONS 1990-2003 GREAT BRITAIN ('000) | 64 |
| TABLE 25 | HOUSING STARTS 1993-2002 GREAT BRITAIN ('000) | 65 |
| TABLE 26 | NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 1994-2002 | 66 |
| TABLE 27 | CONTRACTORS OUTPUT - NEW WORK AND RMI NON HOUSING - CURRENT PRICES (£ MILLION) | 68 |
| TABLE 28 | CONTRACTORS OUTPUT - COMMERCIAL SECTOR NEW WORK - CURRENT PRICES (£ MILLION) | 69 |
| TABLE 29 | NEW ORDERS OBTAINED BY CONTRACTORS 1992-2002 CURRENT PRICES | 70 |
| CHART 30 | AGE DISTRIBUTION OF THE RESIDENT UK POPULATION JUNE 1999 ('000) | 72 |
| CHART 31 | PDI & SAVINGS RATIO | 73 |
| CHART 32 | NUMBER OF EMPLOYEES IN EMPLOYMENT GB - JUNE 1990-2001 (MILLIONS) | 74 |
| CHART 33 | BASE RATES AND INFLATION (RPI) FROM 1990-2003 | 75 |
| TABLE 34 | STOCK OF DWELLINGS IN GREAT BRITAIN 1971-2000 | 77 |
| TABLE 35 | AVERAGE HOUSEHOLD SIZE FOR GREAT BRITAIN 1991-2000 | 78 |
Text © 2002 AMA Research
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