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KEY AREAS

THE MARKET

• Total Cladding Market 1996-2002 - market analysis by value and forecasts.
• Total Cladding Market Product Mix 1998 - analysis by product sector, by value, as defined.

FLAT SHEETS

• Market Size 1996-2002 - market analysis and forecasts by value, factors influencing growth.
• Market Trends & Influencing Factors - product advantages, increasing use of high pressure laminates.
• Product Mix - most common materials used, mix by product material by value.
• Main Suppliers & Market Shares - key suppliers and share estimates, market concentration, company profiles with financial information.
• Distribution - main distribution channels and share estimates.

METAL CLADDING

• Overall Market Size 1996-2002 - market analysis and forecasts by value.
• Composite panels - Market size 1996-2002, market analysis and forecasts by value.
• Twin skin profiled sheets - Market size 1996-2002 market analysis and forecasts by value.
• Market Trends & Influencing Factors - product advantages, increasing use of composite panels, impact of falling global steel prices.
• Main Suppliers & Market Shares - key suppliers and share estimates, increased market concentration, company profiles with financial information.
• Distribution - main distribution channels and share estimates.

PRECAST CONCRETE PANELS

• Market Size 1996-2002 - market analysis and forecasts by value.
• Market Trends & Influencing Factors - product advantages, competitive products, trends in specification - pre-fabrication.
• Products - main factors which influence material choice.
• Main Suppliers & Market Shares - key suppliers and share estimates, company profiles with financial information.
• Distribution - main distribution channels, closer cooperation between channels.

WEATHERBOARDING/ROOFLINE PRODUCTS

• Market Size 1996-2002 - market analysis and forecasts by value.
• Market Trends & Influencing Factors - increased use of PVC-U in housing RMI work - impact of price depression.
• Product Mix - product advantages by material, developments in the use of timber/PVC-U, mix by product material by value.
• Main Suppliers & Market Shares - key suppliers in PVC-U market and share estimates, company profiles with financial information.
• Distribution - main distribution channels.

CLADDING TILES & SLABS

• Market Size 1996-2002 - market analysis and forecasts by value.
• Market Trends & Influencing Factors - use of bricks, trends in use of tiles and slates.
• Product Mix - product advantages by type and applications, mix by main products by value.
• Main Suppliers - key suppliers by product type, company profiles with financial information.
• Distribution - main distribution channels.

FAÇADE GLAZING

• Market Size 1997-2002 - market analysis and forecasts by installed value.
• Market trends and influencing factors - use of 'systems' products and 'bespoke' curtain wall & structural glazing.
• Product mix by frame material by value.
• Main suppliers and Market Shares- systems companies, suppliers of 'bespoke' curtain wall and fabrication companies - company product and financial information.

The report contains over 100 pages of ORIGINAL research on the UK Cladding Market and provides a comprehensive analysis of its current and future development.

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EXECUTIVE SUMMARY

Following a difficult period in the early-mid 1990s, the UK cladding market has been experiencing stronger growth in recent years. In 1996/97 the overall improvement in the cladding market was exaggerated by the fact that 1995 had been static, but 1998/99 have seen further steady growth.

The outlook for the current year and during the short-term future is for continued growth and by the year 2002, the market is forecast to achieve a value of £468m msp at current prices.

A key factor stimulating the market is anticipated growth in construction output in key end-user sectors, where cladding is widely used, especially commercial office new build and RMI, retail/leisure new build, private housing RMI, infrastructure RMI and new build.

In addition, the trend towards higher value pre-fabricated and composite panels, reflecting demand for products with high insulation values, product quality and a reduction in on-site installation time, will also contribute to steady market growth.

In 1998, the product mix by value in the UK cladding market (as defined in this report) is estimated to be:

Flat sheets 18 percent, metal cladding 37 percent pre-cast concrete panels 21 percent, weatherboarding/roofline products 11 percent and tiles & slabs 13 percent.

The flat sheets market, currently valued at £72m msp, is expected to grow at around 3-5 percent annually to 2002. The market is likely to benefit from increases in public sector housing RMI, where rainscreen overcladding is frequently used, as funds from the Capital Receipts programme are released. Furthermore, there is a trend away from cheaper, lower-margin fibre cement sheets to higher value, high pressure laminates.

The estimated mix breakdown by value in the flat sheets market is as follows:- fibre cement 30 percent, high pressure laminates 28 percent, calcium silicate 22 percent and others 20 percent. The key suppliers and estimated market shares in this sector are:- Eternit 33 percent, CEP Claddings 27 percent, Cape Calsil 18 percent and others 22 percent. Flat sheet products are typically sold by manufacturers through distributors.

The metal cladding market, currently valued at £144m msp, is also forecast to grow by 3-5 percent to 2002 at current prices. Market growth is anticipated to be largely driven by the trend towards the use of composite panels, at the expense of twin skin profiled sheets. Other factors include anticipated increases in demand for use in Railtrack and airport developments, retail and leisure new build and RMI and commercial office new build.

Within the metal cladding sector it is estimated that metal composite panels account for around 55 percent of the market by value, although by volume it is understood that lower cost twin skin profiled sheet systems account for at least 70 percent.

Overall, Kingspan Group PLC (represented by Kingspan Building Products and Ward Building Components) is estimated to have a 20 percent market share, although within the composite panels sector alone its share is considerably higher, with some industry sources estimating this to be as high as 70-75 percent. Koninklijke Hoogovens , which is represented by three companies (Hoogovens Aluminium Building Systems, Coseley Panel Products and Cladding and Decking) is believed to have an estimated combined share of 12 percent of the total metal cladding market.

However, once the merger between Hoogovens and British Steel has been completed, the aggregate market share may be as high as 25 percent. Currently, however, the combined share of the two British Steel subsidiaries (Precision Metal Forming and European Profiles) of the metal cladding market is estimated to be around 10 percent. The two other main players are believed to be Haironville TAC and Euro-Clad, each with a market share of approximately 5 percent.

The value of the pre-cast concrete panels cladding market is currently estimated at £81m msp. Unlike other sectors of the cladding market, average prices for pre-cast concrete panels have not been depressed, owing largely to the fact that these are typically not commodity products but higher value materials used largely in the architectural sector. Market growth is, therefore, anticipated to grow above the average rate for the cladding sector as a whole, between 6-8 percent a year over the next few years. Driving factors are likely to be demand from the commercial office sector and also PFI funded projects in the public sector.

The main companies and estimated shares in this market sector are:- Techrete 18 percent, Trent Concrete 12 percent, Histon Concrete 7 percent, Marble Mosaic Company 6 percent and Tarmac Pre-cast Concrete 7 percent. Around 20 other companies account for the other 50 percent of market share, with imports accounting for an estimated 10 percent. Pre-cast concrete manufacturers generally provide a design, manufacture and fixing service and sell onto the main building contractor.

The UK market for weatherboarding/roofline cladding products is currently valued at an estimated £44m msp. The market is forecast to experience steady growth to 2002, largely stimulated by the increasing use of cellular PVC-U in roofline and weatherboarding products, mainly in the growing private housing RMI market, at the expense of timber products.

However, timber is currently estimated to account for around 50 percent of market share by value in this sector. The current market share held by cellular PVC-U is estimated at 45 percent, with other products accounting for the remaining 5 percent. Swish Building Products has an estimated market share of 13 percent of the total weatherboarding/roofline cladding market, followed by Caradon Celuform with 8 percent. Other leading companies in this market sector include Kestrel and Permacell Finesse with all these companies focusing totally on PVC-U products. The key distribution channels for PVC-U are typically direct to installers or through stockists/distributors.

The final product sector consists of tiles and slabs made from brick, cast stone, cement bonded particle board, ceramic, clay natural stone and timber. This market is currently valued at an estimated £49m msp and is forecast to grow by 3-5 percent up to the year 2002.

Cast stone is currently estimated to account for 75 percent of this market sector by value, with other products accounting for the remainder.

The main suppliers of bricks are Ibstock Building Products and Hanson Brick. Suppliers of natural stone include Tarmac Masonry Products, Realstone etc. The main suppliers of cast stone are:- Tarmac Masonry Products, Ibstock, Camas and the Redland Group. Marley Building Materials and Redland Roofing Systems are the main suppliers in the tiles market.

Growth within the total cladding market is largely influenced by economic and construction industry performance. Other factors such as trends in building design and materials will also influence future market development, as will the overall trend towards higher value materials such as pre-fabricated units, composite panels and 'traditional' clay and slate products.

New construction orders are increasing at present, particularly in the commercial and public non-housing sectors and certain infrastructure sub-sectors such as railways and airports. An upturn in public sector housing and non-housing, especially schools and hospitals is anticipated, stimulated by the growth in PFI funded programmes. Over the next three years these developments are expected to provide good growth opportunities for cladding manufacturers, although the depressed industrial sector is likely to have a negative impact on demand,

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Text © 1999 AMA Research

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