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AM26057 AMA CLADDING MARKET JULY 1997

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TABLE OF CONTENTS

1. INTRODUCTION 8
2. SUMMARY 9
3. ECONOMIC ENVIRONMENT 13
3.1 GDP 13
3.2 INFLATION 13
3.3 INTEREST RATES 14
3.4 INVESTMENT 14
3.5 UNEMPLOYMENT 14
4. THE MARKET 15
4.1 MARKET DEFINITION 15
4.2 MARKET SIZE 1993-2000 17
5. FLAT SHEETS 23
5.1 MARKET DEFINITION 23
5.2 MARKET SIZE 1996-2000 24
5.3 MARKET TRENDS AND INFLUENCING FACTORS 26
5.4 PRODUCT MIX 28
5.5 KEY SUPPLIERS AND MARKET SHARES 31
5.6 DISTRIBUTION 36
6. COMPOSITE PANELS 37
6.1 MARKET DEFINITION 37
6.2 MARKET SIZE 1996-2000 38
6.3 MARKET TRENDS AND INFLUENCING FACTORS 39
6.4 PRODUCT MIX 41
6.5 KEY SUPPLIERS AND MARKET SHARES 44
6.6 DISTRIBUTION 49
7. PROFILED SHEETS 50
7.1 MARKET DEFINITION 50
7.2 MARKET SIZE 1996-2000 51
7.3 MARKET TRENDS AND INFLUENCING FACTORS 53
7.4 PRODUCT MIX 55
7.5 KEY SUPPLIERS AND MARKET SHARES 59
7.6 DISTRIBUTION 65
8. PRECAST CONCRETE PANELS 67
8.1 MARKET DEFINITION 67
8.2 MARKET SIZE 1996-2000 68
8.3 MARKET TRENDS AND INFLUENCING FACTORS 70
8.4 PRODUCTS 73
8.5 MAIN SUPPLIERS AND MARKET SHARES 74
8.6 DISTRIBUTION 77
9. WEATHERBOARDING/ROOFLINE PRODUCTS 79
9.1 MARKET DEFINITION 79
9.2 MARKET SIZE 80
9.3 MARKET TRENDS AND INFLUENCING FACTORS 82
9.4 PRODUCT MIX 84
9.5 MAIN SUPPLIERS AND MARKET SHARES 89
9.6 DISTRIBUTION 94
10. CLADDING TILES & SLABS 95
10.1 MARKET DEFINITION 95
10.2 MARKET SIZE 1996-2000 97
10.3 MARKET TRENDS AND INFLUENCING FACTORS 98
10.4 PRODUCT MIX 99
10.5 MAIN SUPPLIERS 102
10.6 DISTRIBUTION 105
11. KEY MARKET INFLUENCES 106
11.1 OVERALL CONSTRUCTION OUTPUT AND TRENDS 106
11.2 CONSTRUCTION ORDERS FOR NEW WORK 108
11.3 COMMERCIAL AND INDUSTRIAL CONSTRUCTION MARKET 110
11.4 HOUSING MARKET 114
12. FUTURE PROSPECTS 117
LIST OF TABLES AND CHARTS
CHART 1: UK CLADDING MARKET 1993-2000
TABLE 2: UK CLADDING MARKET 1993-2000 CONSTANT 1996 PRICES (MSP)
TABLE 3: PRODUCT MIX IN THE UK CLADDING MARKET BY TYPE 1996 (VALUE £M)
TABLE 4: UK FLAT SHEETS MARKET FORECASTS 1996-2000 CONSTANT 1996 PRICES
CHART 5: UK FLAT SHEETS MARKET 1996 - PRODUCT MIX BY VALUE
CHART 6: KEY SUPPLIERS & MARKET SHARES - UK FLAT SHEETS MARKET 1996
CHART 7: UK FLAT SHEETS MARKET 1996 - DISTRIBUTION CHANNEL SHARE
TABLE 8: UK COMPOSITE PANELS MARKET FORECASTS 1996-2000 CONSTANT 1996 PRICES
CHART 9: UK COMPOSITE PANELS MARKET 1996 - PRODUCT MIX BY VALUE
CHART 10: MAIN SUPPLIERS & MARKET SHARES - UK COMPOSITE PANELS MARKET 1996
CHART 11: UK COMPOSITE PANELS MARKET 1996
TABLE 12: UK PROFILED SHEETS MARKET FORECASTS 1996-2000 CONSTANT 1996 PRICES
CHART 13: UK PROFILED SHEETS MARKET 1996 - PRODUCT MIX BY VALUE
CHART 14: MAIN SUPPLIERS & MKT SHARES - UK PROFILED SHEETS CLADDING MARKET 1996
CHART 15: UK PROFILED SHEETS MARKET 1996 - DISTRIBUTION CHANNEL SHARE
TABLE 16: PRECAST CONCRETE PANELS MARKET FORECASTS 1996-2000 CONSTANT 1996 PRICES
CHART 17: MAIN SUPPLIERS & MARKET SHARES - UK PRECAST CONCRETE PANELS MARKET 1996
CHART 18: DISTRIBUTION OF PRECAST CONCRETE PANELS
TABLE 19: UK WEATHERBOARDING/ROOFLINE CLADDING MARKET FORECASTS 1996-2000 CONSTANT 1996 PRICES
CHART 20: UK WEATHERBOARDING/ROOFLINE CLADDING MARKET 1996
CHART 21 : MAIN SUPPLIERS & MARKET SHARES
CHART 22: DISTRIBUTION OF WEATHERBOARDING/ROOFLINE PRODUCTS
TABLE 23: UK TILES & SLABS CLADDING MARKET FORECASTS 1996-2000 CONSTANT 1996 PRICES
CHART 24: UK TILES & SLABS CLADDING MARKET 1996 - PRODUCT MIX BY VALUE
CHART 25: VOLUME OF CONSTRUCTION OUTPUT GB - 1985-1996
TABLE 26: VALUE OF CONSTRUCTION ORDERS FOR NEW WORK IN GREAT BRITAIN 1985-1996 (£BN)
TABLE 27: CONTRACTORS' OUTPUT - NEW WORK IN THE PRIVATE SECTOR AND RMI 1990-1996 AT CURRENT PRICES (£M)
TABLE 28: NON-HOUSING PRIVATE SECTOR CONSTRUCTION OUTPUT BY TYPE 1991-1996 (£M)
CHART 29: UK OFFICE CONSTRUCTION MARKET IN CURRENT PRICES
TABLE 30: HOUSING COMPLETIONS IN ENGLAND 1980-1996 000S
TABLE 31: RMI ON PUBLIC & PRIVATE SECTOR HOUSING 1993-1996 - £M

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EXECUTIVE SUMMARY

The UK cladding market has been experiencing annual growth of 3-4 percent in recent years. Market performance in 1996/97 is considered to have improved on 1995, when market conditions were relatively flat. By the year 2000, the market is forecast to achieve a value of £460m at current prices.

Flat sheets are currently valued at £68m and are forecast to experience growth of 2-3 percent up to the year 2000, reaching a value of £75m at constant prices. The market should benefit from any increase in local authority housing stock renovation, where rainscreen overcladding is frequently used.

The composite panels market is currently valued at £80m and is forecast to experience growth of 4-5 percent, which is above the market average, up to the year 2000. Market growth will be stimulated by the trend towards the use of composite panels, at the expense of other systems such as profiled sheets. Steel panels dominate the sector, with aluminium also prominent. Kingspan dominates the market, following its acquisition of Wards.

Profiled sheets and precast concrete panels are both currently estimated at around £60m £65, with forecast growth rates of 2-4 percent up to the year 2000. Market development will be influenced by factors such as building material trends in the commercial sector, together with competition from abroad.

The UK market for weatherboarding (roofline cladding) products is currently valued at around £50m (MSP). The market is forecast to experience significant growth in the short term, particularly in 1997-1999, largely stimulated by the increasing use of cellular PVC-U in roofline and weatherboarding products.

Timber currently dominates the sector by volume, by PVC-U usage is growing rapidly. Swish has an estimated market share of 11 percent of the total weatherboarding/roofline cladding market, followed by Caradon Celuform, Kestrel, Deceuninck, Premier Profiles/Procell and Permacell. The key distribution channels for PVC-U are direct to installers or through stockists/distributors.

The final product sector consists of tiles and slabs made from brick, cast stone, cement bonded particle board, ceramic, clay natural stone and timber. This market is currently valued at an estimated £45m and is forecast to grow by 2-3 percent up to the year 2000.

Growth within the total cladding market is largely influenced by economic and construction industry performance. Other factors such as trends in building design and materials will also influence future market development and influence the choice of alternative materials. Construction orders are increasing at present, particularly in the commercial and industrial sectors which should provide growth opportunities for cladding manufacturers, at least in the short term.

This comprehensive report represents a detailed assessment of the market, reviewing major trends, key factors influencing developments and future prospects for the sector. Analysis is both quantitative and qualitative, based on our substantial experience of the building and home improvement markets.

Text © 1997 AMA Research

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