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| AM26037 |
| AMA ROOFING & INSULATION JANUARY 1997 |
| Overview |
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The total roofing and insulation market experienced a difficult period in the early 1990's, as a result of the economic recession, with 1993 and 1994 showing signs of recovery. Interest rate rises and a lack of underlying consumer and business confidence meant that this recovery was unsustainable resulting in 1995 and the first half of 1996 experiencing a down-turn.
However, the latter part of 1996 and current views on 1997 suggest more positive building and construction trends, in both the domestic new build sector and commercial/industrial new build. This is likely to form the basis for more positive market growth over the next few years.
Roof tiles are the largest sector comprising of concrete, clay, slate and fibre-cement products. The largest shares are held by concrete and fibre-cement at 55 percent and 25 percent respectively though there is a trend to the more natural product, in particular to clay tiles.
Metal roofing systems have grown share in recent years replacing more traditional commercial and industrial roofing products. Profiled sheeting remains the largest share of the market, though self-supported systems have developed positively. Profiled sheets replicating tiles have grown in share, motivated by increased use in major DIY/grocery outlets and the development of industrial/business parks.
Membranes and felts have followed different patterns with membrane more closely aligned to the flat roof market which is under pressure from a trend to pitched roofs. Felts follow the pitched roof sector more closely and are performing more positively.
Both sectors are witnessing material and composition changes in the products as companies endeavour to provide products offering a wider range of features, and this is providing added-value marketing opportunities.
The key suppliers in the roofing sector include Redland and Marley, with Redland strong in tiles while Marley are strong in tiles and flat roofing products. Eternit, Sandtoft, Russell and Keymer are also strong in the tile sector.
In the membrane and felt sector, Ruberoid, Callenders and Marley are the leaders with Anderson, Asphaltic and Vulcanite also strong. The key metal roofing suppliers include Ward, Sogem, Knight, PMF, Hoogovens, European Profiles and TAC Metal Forming.
The distribution of roofing products is largely through the builders merchants, though other channels include direct to contractor and through distributors and roofing centres. In addition, certain DIY multiples also compete, such as B & Q Warehouse and Wickes.
The insulation market has shown a relatively positive underlying growth trend, though the industry did suffer in the early part of the 1990s.
There are a number of factors supporting underlying growth in this sector:
In addition to the above, the overall construction and economic background appears likely to provide a sound framework for growth over the next few years.
The key materials in use include mineral (glass or rock), plastics (polystyrene, polyurethane, polyisocyanurates, etc) and some element of cork. The mineral products account for over half the market and have grown share slightly in recent years, reflecting their better resistance to fire. Rock wool has taken share from glass in this period reflecting minerals increased use in cavity walls, often as a slab based product. Plastic and foam products can have good insulation products for relatively thin section, a factor which has underpinned this material's share of the market.
Key suppliers of insulation include Owens Corning, Rockwool, Kingspan, and British Gypsum, with Vencel Resil, Callenders, and Superglass also important. While these leading companies account for around 65 percent of the market, there are a wide range of other companies supplying insulation of some kind.
Distribution of insulation products is led by the specialist distributors such as SIG and Encon. These companies hold stocks across the increasingly complex and wide ranging product profile, therefore providing contractors and merchants with a rapid source of supply, even on specialist product areas. Merchants are also an important channel, though they tend to be stronger on traditional structural insulation for domestic applications.
This comprehensive report represents a detailed assessment of the market, reviewing major trends, key factors influencing developments and future prospects for the sector. Analysis is both quantitative and qualitative, based on our substantial experience of the building and home improvement markets.
Text © 1997 AMA Research
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