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Table of Contents

Executive Summary

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TABLE OF CONTENTS

1 INTRODUCTION 6

2 SUMMARY 7

2.1 OVERALL 7

2.2 FILLED PRODUCTS 8

2.3 BEDLINEN 9

2.4 BATHROOM TEXTILES & TABLELINEN 9

2.5 SUPPLY & DISTRIBUTION 10

3 ECONOMIC ENVIRONMENT 11

3.1 INTRODUCTION 11

3.2 GROWTH AND INTEREST RATES 12

3.3 BUILDING & CONSTRUCTION 12

3.4 CONCLUSION 13

4 HOUSEHOLD TEXTILES 14

4.1 DEFINITION 14

4.2 MARKET OVERVIEW 14

4.3 MARKET HISTORY 15

4.4 CURRENT SITUATION 16

4.5 FUTURE PROSPECTS 17

4.6 IMPORTS & EXPORTS 20

4.7 THE CONTRACT SECTOR 22

4.8 PRODUCT MIX DEMAND 24

5 FILLED PRODUCTS 26

5.1 DEFINITIONS 26

5.2 SECTOR OVERVIEW 26

5.3 DUVETS 29

5.4 PILLOWS 36

5.5 CUSHIONS 39

6 BEDLINEN 43

6.1 DEFINITIONS 43

6.2 MARKET SIZE 43

6.3 PRODUCT MIX 47

6.4 DUVET COVERS 48

6.5 SHEETS 51

6.6 PILLOW-CASES 54

6.7 BEDSPREADS 56

6.8 BLANKETS 58

7 BATHROOM TEXTILES 60

7.1 DEFINITION 60

7.2 SECTOR OVERVIEW 60

7.3 PRODUCT MIX 62

8 TABLE LINEN 66

8.1 DEFINITIONS 66

8.2 SECTOR OVERVIEW 66

9 SUPPLIERS 69

9.1 SUPPLY STRUCTURE 69

9.2 FILLED PRODUCTS 72

9.3 BEDLINEN, TOWELS AND TABLELINEN 76

10 DOMESTIC DISTRIBUTION 85

10.1 INTRODUCTION 85

10.2 DISTRIBUTION CHANNEL SHARES 86

10.3 DEPARTMENT STORES, VARIETY STORES & CO-OPERATIVES 88

10.4 MAIL ORDER & CATALOGUE STORES 92

10.5 INDEPENDENTS 95

10.6 SPECIALISTS 96

10.7 DISCOUNT WAREHOUSES/FURNITURE & FURNISHING MULTIPLES 98

10.8 OTHERS 102

11 KEY MARKET INFLUENCES 105

11.1 THE HOUSING MARKET 105

11.2 COMMERCIAL CONSTRUCTION 107

11.3 POPULATION PROFILE 109

11.4 EMPLOYMENT/UNEMPLOYMENT 111

11.5 INTEREST RATES 111

11.6 CONSUMERS DISPOSABLE INCOME LEVELS AND SAVINGS 112

11.7 STOCK OF DWELLINGS 114

11.8 HOUSEHOLDS BY SIZE 115

11.9 MARRIAGES 116

12 FUTURE PROSPECTS 117

12.1 OVERALL MARKET 117

12.2 FILLED PRODUCTS 118

12.3 BEDLINEN 119

12.4 BATHROOM TEXTILES & TABLELINEN 119

12.5 SUPPLY & DISTRIBUTION 120

TABLES AND CHARTS

CHART 1: THE UK HOUSEHOLD TEXTILES MARKET BY VALUE 1990-1997

TABLE 2: HOUSEHOLD TEXTILES MARKET BY VALUE 1990-1997

TABLE 3: HOUSEHOLD TEXTILES MARKET BY VALUE 1996-2002 £M MSP (CURRENT AND CONSTANT PRICES)

TABLE 4: MIX OF IMPORTS & EXPORTS OF HOUSEHOLD TEXTILES 1995-1997 BY VALUE

CHART 5: IMPORTS OF HOUSEHOLD TEXTILES BY TYPE 1997 BY VALUE

CHART 6: IMPORTS OF BEDLINEN BY COUNTRY OF ORIGIN 1997 BY VALUE

TABLE 7: INDEX OF MEALS CONSUMED IN RESTAURANTS AND HOTELS

CHART 8: MARKET SHARE OF HOUSEHOLD TEXTILES BY VALUE - 1997

TABLE 9: THE UK MARKET FOR FILLED PRODUCTS (£M MSP) 1990-2002

CHART 10: UK MARKET FOR FILLED PRODUCTS BY TYPE 1997 (£M)

TABLE 11: THE UK MARKET FOR DUVETS (£M MSP) 1990-2002

CHART 12: UK MARKET FOR SYNTHETIC AND NATURAL FILLINGS - BY VALUE FOR 1997

TABLE 13: NATURAL DUVETS MARKET BY VALUE 1990-1997

TABLE 14: SYNTHETIC FILLINGS MARKET BY VALUE 1990-1997

CHART 15: UK MARKET FOR PILLOW FILLING BY TYPE 1997

TABLE 16: THE UK MARKET FOR CUSHIONS (£M MSP) 1990-2002

TABLE 17: UK DOMESTIC GARDEN FURNITURE MARKET (£M RSP) 1990-2002

TABLE 18: THE UK MARKET FOR BEDLINEN (£M MSP) 1990-2002

CHART 19: THE UK MARKET FOR BEDLINEN IN CONSTANT PRICES 1990-1997

CHART 20: UK MARKET FOR BEDLINEN BY TYPE - VALUE IN 1997

TABLE 21: THE UK MARKET FOR DUVET COVERS (£M MSP) 1990-2002

TABLE 22: THE UK MARKET FOR SHEETS (£M MSP) 1990-2002

TABLE 23: THE UK MARKET FOR PILLOW-CASES (£M MSP) 1990-2002

TABLE 24: THE UK MARKET FOR BEDSPREADS (£M MSP) 1990-2002

CHART 25: THE UK MARKET FOR BLANKETS (£M MSP) 1990-2002

TABLE 26: THE UK MARKET FOR BATHROOM TEXTILES (£M MSP) 1990-2002

TABLE 27: THE UK MARKET FOR BATHROOM TEXTILES (£M MSP) 1990-2002

CHART 28: 1997 MIX OF UK BATHROOM TEXTILES percent SHARE BY VALUE

CHART 29: THE UK MARKET FOR TABLE LINEN (£M MSP) 1990-2002

TABLE 30: UK SUPPLIERS OF HOUSEHOLD TEXTILES 1997 - percent SHARE BY VALUE

TABLE 31: DISTRIBUTION OF HOUSEHOLD TEXTILES - 1997 percent SHARE BY VALUE

TABLE 32: MIX OF TEXTILE RETAILERS BY SIZE 1996

TABLE 33: HOUSING COMPLETIONS 1990-1997 GREAT BRITAIN ('000)

TABLE 34: NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 1990-1997

TABLE 35: CONTRACTORS OUTPUT - NEW WORK AND RMI NON HOUSING - CURRENT PRICES (£M)

CHART 36: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 1996 ('000)

CHART 37: NUMBER OF EMPLOYEES IN EMPLOYMENT GB - JUNE 1981-97 (MILLIONS)

CHART 38: INTEREST RATES AND INFLATION (RPI) FROM 1990-2000

CHART 39: PDI & SAVINGS RATIO

TABLE 40: STOCK OF DWELLINGS GREAT BRITAIN - 1983-1997

CHART 41: MIX OF NUMBER OF PEOPLE PER HOUSEHOLD 1971 & 1995/6

CHART 42: NUMBER OF MARRIAGES IN THE UK

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EXECUTIVE SUMMARY

The household textiles market as defined in this report was worth around £900m in 1997 and includes filled products, bedlinen, bathroom textiles and tablelinen. The market has performed relatively well in 1996/97, due to windfall gains, rising real incomes and consumer confidence resulting in some growth in consumer spending. In addition the housing and commercial construction markets have been recovering steadily which have a significant effect on the performance of the household textiles market.

There is a high level of international trade in the Household Textiles market, with a negative trade balance of around £185m. Imports have continued to increase with exports static as the strength of sterling favours imports and reduces the competitiveness of UK products abroad.

The contract sector for household textiles has been relatively buoyant in 1996 and 1997 due mainly to hotel and restaurant refurbishment and new build, though public sector expenditure levels have been less buoyant.

The largest sector in value terms in the household textiles market is bedlinen with 38 percent share, followed by filled products, bathroom textiles and table linen.

In 1997 the market for filled products was worth almost £300m, having seen growth of around 18 percent over the 1996/97 period. Reasons for this include trading-up and low levels of import penetration compared to other sectors of the market. Duvets represent the largest sector, having grown through a combination of trading up and increased volume demand due to population changes and improved property markets.

In the early to mid 1990s there was a strong growth in demand for duvets with natural fillings, however more recent indications are that there is some movement back to synthetics, mainly as a result of increased concern over asthma and other allergic disorders.

Bedlinen sales were worth nearly £350m in 1997 and includes duvet covers, sheets, pillow-cases, bedspreads and blankets.

Duvet covers are the largest sector and have grown significantly in recent years, resulting in some value growth in the bedlinen market. Pillow-cases and sheets have both seen some value growth, although both are still very much commodity products.

The bathroom textiles market is comprised of bathroom towels, tea towels and bath mat sets. Bathroom towels account for around 70 percent of the sector, and have experienced the strongest growth in this sector, due to the increase in the average number of bathrooms. Tablelinen is the smallest sector in the household textiles market with a somewhat depressed recent history. Currently, the market is growing slowly, with major changes occurring in the general design of tablelinen being purchased. The move away from formal dining has resulted in growth in demand for fun and fashionable designs, as opposed to classic tablelinen.

This market is very fragmented, although Courtaulds and Coats Viyella are two major suppliers, together accounting for around 25 percent. The remainder of the market is very fragmented, with the next 25 companies only accounting for 35 percent.

Department stores continue to be the leading channel for the sale of household textiles, followed by Mail Order/Catalogue Stores, Discount Warehouses/Furniture & Furnishing Multiples, Independents and Specialists.

This comprehensive report represents a detailed assessment of the market, reviewing major trends, key factors influencing developments and future prospects for the sector. Analysis is both quantitative and qualitative, based on our substantial experience of the building and home improvement markets.

Text © 1998 AMA Research

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