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| AM17012 |
| AMA FLOOR COVERINGS MARKET July 2002 |
| Overview |
This report covers: carpets, vinyls, ceramic tiles, wood, laminates, cork, Tufted Carpets, Woven Carpets, Needlepunch fibre bonded, Carpet Tiles, Non-Woven Carpeting, Carpet Suppliers, rugs, cushioned vinyl sheeting, uncushioned vinyl sheeting, vinyl tiles, Linoleum, wooden flooring, ceramic tiles, bamboo, contract distribution
Companies covered include: Armstrong, Marley, James Halstead, Altro, Forbo Nairn, Amtico, Tarkett Sommer, Axminster, Wilton, H & R Johnson, Pilkington’s Tiles, Tarkett, Junkers, Kährs, Perstorp, Egger, Hewetson Hardwoods, Kronospan, Timbmet , Richard Burbidge
Key Areas Executive Summary Table of Contents
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| AMA Research have recently published the Sixth Edition of the "UK Floorcoverings Market Report 2002". The report incorporates original research and provides a comprehensive review of the overall floorcoverings market exploring key sectors and end use applications of floorcoverings. |
| Product areas covered in the report include: - |
| Carpets |
| Vinyl |
| Ceramic Tiles |
| Wood/Laminates |
| Others - Linoleum, Rubber, etc |
| The floorcoverings market was estimated at to be worth approximately £2 billion in 2001, having experienced more moderate growth in the last 2-3 years compared with the buoyancy of the market in 1997/8. Key characteristics of the market in recent years have included the rapid growth of the wood and laminated wood sector at the expense of other floorcoverings materials, especially carpet. |
| The new edition of the report analyses overall market trends, mix between products, supply and distribution structures etc, while reviewing the key factors influencing these issues and future prospects for the market. Also reviewed are product sales, trends and specification issues within each of the major application areas. |
| Report content in detail:- |
| OVERALL MARKET |
| Total Floorcoverings market - analysis of size by VALUE, historical trends and forecast to 2005. |
| Analysis by major product sectors - carpets, wood & laminated wood, vinyls, ceramic tiles, linoleum, etc. |
| Review of key products included within each sector. |
| CARPETS |
| Definitions - Market size by volume and value, recent trends including market opportunities and threats, market performance in 2001/2 future prospects. |
| Overseas trade in carpets, significance, size by value, recent trends, major supplying countries, destinations of exports. |
| Tufted Carpets - Market size by VOLUME and VALUE, recent performance, foreign trade, analysis by type of fibre - trends, future prospects. |
| Woven Carpets - Market size by VALUE. Definitions. Mix between Axminsters and Wiltons. Trends in woven products, future prospects. |
| Fibre Bonded - Market size by VALUE, key trends. |
| Non-Woven Carpeting - Market size, manufacturing methods, natural floorcoverings - key trends. |
| Rugs - small but strong product sector, trends, reasons for buoyancy. |
| Carpet Suppliers - major manufacturers, market shares, company information, areas of corporate restructuring, strength of import suppliers. |
| WOOD/LAMINATED WOOD |
| Definitions - solid wood, engineered hardwood and laminated wood. |
| Market size by VALUE, market characteristics & trends, current situation, forecasts of future growth prospects. |
| Mix by value for end-use sectors for contract and domestic markets |
| Key suppliers in the wood floorcoverings market - major manufacturers, distributors and suppliers, market shares, company information. |
| VINYLS |
| Definitions - Market size, trends, current situation, forecasts. Contract & Domestic mix, imports & exports |
| Domestic sector, relative significance of product types - cushioned vinyl sheeting, un-cushioned vinyl sheeting and vinyl tiles, trends, future prospects, product features. |
| Contract sector - product types, vinyl sheeting and vinyl tiles, future prospects. |
| Vinyl suppliers - major manufacturers, market shares, company information. |
| CERAMIC TILES, LINOLEUM, & OTHERS - CORK, RUBBER, ETC |
| Ceramic Tiles - Market size, mix between wall and floor applications, trends key features, imports & exports, future prospects, major suppliers. |
| Linoleum - Market size, international trade, product forms, future prospects. |
| Others - including cork and rubber - estimation of market size, leading suppliers. |
| DISTRIBUTION |
| Domestic Distribution - Definitions, shares by major channel, areas of growth and decline, major companies within each channel. |
| Contract Distribution - mix by major channel - healthcare, education, commercial retail, industrial, leisure, areas of growth and decline. |
| FUTURE PROSPECTS |
| Prospects for the floorcoverings market - major factors influencing market performance. |
| Developments in the major product and market sectors. |
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| In 2001, the floorcoverings market was estimated to be worth just under £2 billion at manufacturers selling prices. The market has a history of cyclical activity and tends to experience improved performances in times of economic growth and buoyant consumer spending. |
| The market shows a trend indicative of a market in the mature stage of its product lifecycle, experiencing relatively low levels of decline and growth when compared with other durables. Following the recessionary period of the early 1990's, the floorcoverings market grew by 17 percent in value terms between 1994-8, underpinned by buoyant levels of consumer confidence and spending. The slowing down of the overall economy in 1998 had some effect on the market, but rising confidence saw a measure of growth return to the market in the following year. |
| The last 4-5 years have seen a dramatic change within the floorcoverings mix, which in turn has affected the rate of value growth in the market. Although carpets continue to dominate the market, they have come under increasing pressure from the laminated wood sector which has experienced phenomenal rates of growth in the past 3-4 years. |
| The product mix for the floorcoverings market in 2001 saw carpet with an overall value share estimated at 70 percent of the total market. Wood and laminated wood have gained and are now estimated to represent 13 percent share, with vinyl at 10 percent, ceramic tiles at 4 percent and other floorcoverings representing the remaining 3 percent. |
| Carpets remained the dominant type of floorcoverings during 2001, maintaining a market share which is over five times the value of its next nearest rival, and estimated at £1.4 billion. However, carpets have continued to lose value share of the floorcoverings market since 1998, mainly due to the popularity of wood and laminated wood floorcoverings. |
| Tufted carpets dominate the carpet sector with an estimated 63 percent in value terms, having increased share since 1998. Woven carpets accounted for 20 percent of the carpet in 2001, having seen share decline slightly since 1998, mainly due to the decrease in the demand for patterned Axminsters and increased competition from textured tufteds. Rugs are the one sector of the woven market that has enjoyed moderate to good growth in recent years due to their complementary nature for other smooth floorcoverings. Fibre bonded carpets have maintained market share at around 10 percent, due mainly to increased demand for carpet tiles in the contract sector, however tufted carpet tiles are increasingly putting pressure upon this sector. |
| Some suppliers to the carpet market have experienced some turbulence since 1998, with the pressure from other floorcoverings leading to lower demand for certain carpet types. Some organisations have restructured production in order to cope with lower demand, whilst there have also been a number of businesses in the supply chain, who have been forced to close. Leading suppliers to the carpet market include A W Europe, Beaulieu, Brintons, Carpets International, Gaskell, Interface and Stoddard. |
| The wood floorcoverings market has experienced very high growth in recent years due mainly to the contribution of the laminated wood sector. However, demand for solid wood flooring remains relatively buoyant with the total wood floorcoverings market continuing to exhibit growth well above that of the overall floorcoverings market. Wood floorcoverings now account for an estimated 12-13 percent of the total floorcoverings market, having made considerable gains since 1998. |
| The most significant characteristic of this sector has been the growing number of suppliers who have either entered the market or who have increased their market presence in this sector since 1998. Leading suppliers of wood floorcoverings include Egger, Junckers, Kahrs, Kronospan, Responsive Designs, Sonae and Westco. |
| Vinyl floorcoverings have been affected by the trend towards wood, but have maintained value share at 10-11 percent of the floorcoverings market. The market has suffered from increasing raw materials prices and pressure on margins, and a number of suppliers have reassessed their commitment to some sectors of the vinyl floorcoverings market. There has been a measure of trading up to higher value, enhanced specification products with manufacturers introducing increasingly sophisticated designs and styles. Safety flooring has experienced demand particularly from the contract sector, with other initiatives including digital printing concepts aimed at the contract market. |
| Leading suppliers of vinyl floorcoverings include Altro, Amtico, Armstrong, Forbo Nairn, Marley, Polyflor and Tarkett Sommer. |
| Other floorcoverings include ceramic tiles and linoleum, which have both continued to show good growth. Ceramic floor tiles have benefited from the continuing popularity of domestic conservatories and were estimated to account for 4 percent of the overall floorcoverings market in 2001, with an estimated value of £77 million. Suppliers of ceramic tiles include H & R Johnson, Pilkington's Tiles and Porcelanosa. Linoleum continues to benefit from growth in both the domestic and contract market, with an estimated value of £26 million in 2001. The linoleum sector enjoys healthy positive balance in terms of international trade and leading suppliers to the UK market include Forbo-Nairn and Tarkett Sommer. |
| Although the independents continued to dominate the distribution of domestic floorcoverings in 2001, the sector is continuing to experience pressure from both the floorcoverings multiples and the DIY sector. The DIY channel has grown share since 1998, mainly due to their commitment to smooth floorcoverings, and in particular the laminated wood sector. The wholesale distribution of floorcoverings in the UK continues to be dominated by the Headlam Group. |
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| CONTENTS | ||
| 1 | INTRODUCTION | 8 |
| 2 | SUMMARY | 9 |
| 3 | ECONOMIC ENVIRONMENT | 12 |
| 3.1 | GDP | 12 |
| 3.2 | INFLATION & INTEREST RATES | 13 |
| 3.3 | UNEMPLOYMENT & CONSUMER SPENDING | 13 |
| 3.4 | HOUSING & CONSTRUCTION | 14 |
| 3.5 | STERLING | 14 |
| 3.6 | CONCLUSIONS | 15 |
| 4 | FLOORCOVERINGS MARKET | 16 |
| 4.1 | DEFINITION | 16 |
| 4.2 | MARKET OVERVIEW | 16 |
| 4.2.1 | Market History | 18 |
| 4.2.2 | Current Situation | 19 |
| 4.3 | PRODUCT MIX | 19 |
| 4.4 | MARKET CHARACTERISTICS | 20 |
| 4.5 | KEY MARKET INFLUENCES | 21 |
| 4.5.1 | The Housing Market | 21 |
| 4.5.2 | Commercial Construction | 24 |
| 4.6 | FUTURE PROSPECTS | 27 |
| 5 | CARPETS | 28 |
| 5.1 | DEFINITION | 28 |
| 5.2 | MARKET SIZE | 29 |
| 5.2.1 | Market Value | 29 |
| 5.2.2 | Market History | 30 |
| 5.2.3 | Current Situation | 31 |
| 5.2.4 | Market Volume | 33 |
| 5.2.5 | Market at Constant Prices | 35 |
| 5.2.6 | Future Prospects | 36 |
| 5.3 | INTERNATIONAL TRADE | 38 |
| 5.4 | CARPET PRODUCT MIX | 41 |
| 5.5 | TUFTED CARPET | 44 |
| 5.5.1 | Market Size | 44 |
| 5.5.2 | International Trade in Tufted Carpets | 46 |
| 5.5.3 | Fibre Type | 49 |
| 5.5.4 | Tufted Styles | 49 |
| 5.5.5 | Contract Market for Tufted Carpet | 50 |
| 5.5.6 | Future Prospects for Tufted Carpets | 50 |
| 5.6 | WOVEN CARPETS | 51 |
| 5.6.1 | Market Size | 51 |
| 5.6.2 | Product Mix | 53 |
| 5.6.3 | Axminster Carpets | 54 |
| 5.6.4 | Wilton Carpets | 56 |
| 5.6.5 | Contract Market for Woven Carpets | 57 |
| 5.7 | FIBRE BONDED CARPETS | 57 |
| 5.7.1 | Market Size | 57 |
| 5.8 | CARPET TILES | 59 |
| 5.9 | OTHERS (INCLUDING NON WOVEN CARPETING) | 60 |
| 5.9.1 | Electro-statically Flocked or Fusion Bonded Carpets | 60 |
| 5.9.2 | Natural Floorcoverings | 61 |
| 5.1 | RUGS | 61 |
| 5.11 | CARPET SUPPLIERS | 63 |
| 5.11.1 | Market Shares | 63 |
| 6 | WOOD FLOORCOVERINGS | 76 |
| 6.1 | DEFINITION | 76 |
| 6.2 | MARKET VALUE | 77 |
| 6.3 | PRODUCT MIX | 79 |
| 6.4 | MARKET CHARACTERISTICS | 80 |
| 6.5 | END USE SECTORS | 81 |
| 6.6 | FUTURE PROSPECTS | 82 |
| 6.7 | KEY SUPPLIERS | 85 |
| 6.7.1 | Market Share | 85 |
| 6.7.2 | Leading Suppliers | 87 |
| 7 | VINYL FLOORCOVERINGS | 93 |
| 7.1 | DEFINITION | 93 |
| 7.2 | MARKET SIZE | 93 |
| 7.2.1 | Market at Constant Prices | 97 |
| 7.2.2 | Future Prospects | 99 |
| 7.3 | END-USE SECTORS | 100 |
| 7.4 | DOMESTIC VINYL SECTOR | 101 |
| 7.4.1 | The Market | 101 |
| 7.4.2 | Product Features | 103 |
| 7.4.3 | Future Prospects of Domestic Vinyls | 104 |
| 7.5 | CONTRACT VINYL SECTOR | 105 |
| 7.5.1 | The Market | 105 |
| 7.5.2 | Vinyl Sheeting | 106 |
| 7.5.3 | Vinyl Tiles | 106 |
| 7.5.4 | Future Prospects of Contract Vinyl Floorcoverings | 107 |
| 7.6 | INTERNATIONAL TRADE | 107 |
| 7.7 | SUPPLIERS | 108 |
| 8 | OTHER FLOORCOVERINGS | 114 |
| 8.1 | CERAMIC TILES | 115 |
| 8.1.1 | Market Overview | 115 |
| 8.1.2 | Market Characteristics | 118 |
| 8.1.3 | Future Prospects | 119 |
| 8.1.4 | International Trade | 120 |
| 8.1.5 | Suppliers of Ceramic Tiles | 122 |
| 8.2 | LINOLEUM | 123 |
| 8.2.1 | Definition | 123 |
| 8.2.2 | Market Size | 123 |
| 8.2.3 | International Trade | 124 |
| 8.2.4 | Types of Linoleum | 125 |
| 8.2.5 | Future Prospects for Linoleum | 125 |
| 8.2.6 | Suppliers of Linoleum | 126 |
| 8.3 | OTHERS | 126 |
| 8.3.1 | Cork | 126 |
| 8.3.2 | Natural Stone | 127 |
| 8.3.3 | Specialist Floorcoverings | 127 |
| 9 | DISTRIBUTION | 129 |
| 9.1 | INTRODUCTION | 129 |
| 9.2 | CONTRACT FLOORCOVERINGS DISTRIBUTION CHANNELS | 129 |
| 9.3 | DOMESTIC DISTRIBUTION | 131 |
| 9.3.1 | Distribution Channel Share | 132 |
| 9.4 | FURNITURE INDEPENDENTS | 133 |
| 9.5 | MULTIPLES | 134 |
| 9.6 | DIY MULTIPLES | 136 |
| 9.7 | MAIL ORDER | 137 |
| 9.8 | DEPARTMENT STORES & VARIETY STORES | 138 |
| 9.8.1 | Department Stores | 138 |
| 9.8.2 | Variety Stores | 139 |
| 9.9 | DISTRIBUTORS AND WHOLESALERS | 139 |
| 9.9.1 | Domestic and Contract Markets | 139 |
| 9.9.2 | Market Performance | 140 |
| 9.9.3 | Major Suppliers | 140 |
| 9.1 | OTHERS | 142 |
| 10 | FUTURE PROSPECTS | 144 |
| TABLES and CHARTS | ||
| CHART 1 | UK FLOORCOVERINGS MARKET 1994 TO 2005 - BY VALUE (£ MILLION AT MSP) | 9 |
| TABLE 2 | THE UK MARKET FOR FLOORCOVERINGS BY VALUE 1994-2005 (£ MILLION AT MSP) | 17 |
| CHART 3 | UK FLOORCOVERINGS MARKET PRODUCT MIX 2001 - percent BY VALUE | 19 |
| TABLE 4 | HOUSING COMPLETIONS 1994-2001 GREAT BRITAIN ('000) | 22 |
| TABLE 5 | NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 1996-2000 | 23 |
| TABLE 6 | CONSTRUCTION NEW WORK OUTPUT BY SECTOR 1992-2001 (£ BILLION) AT CURRENT PRICES | 25 |
| TABLE 7 | UK CARPET MARKET BY VALUE 1990-2001- (£ MILLION AT MSP) | 29 |
| CHART 8 | UK CARPET MARKET BY VOLUME (MILLION SQUARE METRES) 1990 TO 2001 | 34 |
| CHART 9 | UK CARPET MARKET AT CONSTANT (1995) PRICES - £ MILLION AT MSP | 35 |
| TABLE 10 | THE UK MARKET FOR CARPETS 2001-2005 BY VALUE (£ MILLION AT MSP) | 36 |
| TABLE 11 | INTERNATIONAL TRADE IN CARPETS 1996-2001 - BY VALUE (£ MILLION) | 38 |
| CHART 12 | MIX OF CARPET IMPORTS BY TYPE 2001 - percent BY VALUE | 39 |
| CHART 13 | MIX OF UK CARPET EXPORTS BY TYPE 2001 - percent BY VALUE | 40 |
| CHART 14 | PRODUCT MIX OF UK CARPET MARKET 2001 - percent BY VALUE | 41 |
| CHART 15 | UK CARPET MARKET PRODUCT MIX BY VOLUME-2001 | 42 |
| TABLE16 | PRODUCT MIX FOR CARPETING 1990-2001 BY VALUE (£ MILLION MSP) | 43 |
| CHART 17 | UK MARKET FOR TUFTED CARPETS 1990-2001 BY VALUE AND VOLUME | 45 |
| TABLE 18 | INTERNATIONAL TRADE IN TUFTED CARPETS BY VALUE - 1996 TO 2001 | 47 |
| CHART 19 | MAIN SOURCE COUNTRIES FOR TUFTED IMPORTS - 2001 | 48 |
| CHART 20 | UK MARKET FOR WOVEN CARPET 1990-2001 BY VALUE (£ MILLION AT MSP) | 52 |
| CHART 21 | UK WOVEN CARPET MARKET BY TYPE 2001 - percent BY VALUE | 54 |
| TABLE 22 | UK MARKET FOR FIBRE BONDED CARPETS 1990-2001 - BY VALUE (£ MILLION AT MSP) | 58 |
| TABLE 23 | MARKET SHARES FOR CARPET MANUFACTURERS percent BY VALUE 2001 | 64 |
| TABLE 24 | UK CARPET MANUFACTURERS - NUMBER BY TURNOVER BAND SIZE | 75 |
| TABLE 25 | TOTAL WOOD FLOORCOVERINGS MARKET 1994-2005 - BY VALUE (£ MILLION AT MSP) | 77 |
| CHART 26 | WOOD FLOORCOVERINGS MARKET PRODUCT MIX 2001 - percent BY VALUE | 79 |
| CHART 27 | UK WOOD FLOORCOVERINGS MARKET - CONTRACT VERSUS DOMESTIC MIX 2001 ( percent BY VALUE) | 81 |
| TABLE 28 | LEADING SUPPLIERS OF WOOD FLOORCOVERINGS 2001 - BY VALUE | 86 |
| TABLE 29 | UK MARKET FOR VINYL FLOORCOVERINGS 1990 TO 2001 BY VALUE (£ MILLION AT MSP) | 94 |
| CHART 30 | UK VINYL FLOORCOVERINGS MARKET 1990-2001 AT CONSTANT (1995) PRICES - (£ MILLION) | 98 |
| TABLE 31 | UK MARKET FOR VINYL FLOORCOVERINGS 2001 TO 2005 BY VALUE (£ MILLION AT MSP) | 99 |
| CHART 32 | UK VINYL FLOORCOVERINGS MARKET - END-USE SECTOR MIX 2001 (BY VALUE) | 101 |
| CHART 33 | UK MARKET FOR DOMESTIC VINYL - percent VALUE MIX BY TYPE 2001 | 102 |
| CHART 34 | UK MARKET FOR CONTRACT VINYL 2001 - percent MIX BY VALUE | 105 |
| TABLE 35 | INTERNATIONAL TRADE IN VINYL WALL AND FLOORCOVERINGS 1996-2001 - BY VALUE (£ MILLION) | 108 |
| TABLE 36 | UK SUPPLIERS OF VINYL FLOORCOVERINGS - percent SHARE BY VALUE 2001 | 109 |
| CHART 37 | PRODUCT MIX OF OTHER FLOORCOVERINGS 2001 - percent BY VALUE (£ MILLION AT MSP) | 114 |
| CHART 38 | UK MARKET FOR CERAMIC TILES 2001 - percent MIX OF WALL & FLOOR APPLICATIONS | 116 |
| TABLE 39 | UK MARKET FOR CERAMIC FLOOR TILES 1994 TO 2001 BY VALUE (£ MILLION AT MSP) | 117 |
| TABLE 40 | INTERNATIONAL TRADE IN CERAMIC TILES 1995 TO 2001 - BY VALUE (£ MILLION) | 120 |
| CHART 41 | SOURCE COUNTRIES FOR IMPORTED CERAMIC TILES IN 2001 - percent BY VALUE | 121 |
| CHART 42 | MAIN EXPORT DESTINATIONS OF UK CERAMIC TILES 2001 - percent BY VALUE | 122 |
| TABLE 43 | INTERNATIONAL TRADE IN LINOLEUM FLOORCOVERINGS 1994 TO 2001 BY VALUE (£ MILLION) | 124 |
| TABLE 44 | KEY DISTRIBUTION CHANNELS FOR CONTRACT FLOORCOVERINGS BY PRODUCT | 129 |
| CHART 45 | MAIN DISTRIBUTION CHANNELS FOR THE UK FLOORCOVERINGS MARKET | 131 |
| TABLE 46 | DISTRIBUTION OF DOMESTIC FLOORCOVERINGS 2001 - percent SHARE BY VALUE | 132 |
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Last updated by Jacob van Eldik 26thAugust 2002