Market reports, business information and market research - Midnight Croquet. AMA Window Coverings Market October 2000

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AM17000 AMA WINDOW COVERINGS MARKET OCTOBER 2000

This report covers: window coverings, vertical blinds, soft blinds, roller blinds, venetian, roller, pleated, net curtains, tracks,

Companies covered include: Eclipse, Louver-Lite, Hunter Douglas, Hillarys, Swish, Harrison Drape

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Table of Contents
Executive Summary
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TABLE OF CONTENTS

The UK Window Coverings Market 2000		Page
1.	INTRODUCTION	9
2.	SUMMARY	10
2.1	Curtains	11
2.2	Blinds	11
2.3	Nets/Lace	12
2.4	Tracks & Poles	12
2.5	Distribution	12
3.	ECONOMIC ENVIRONMENT	13
3.1	GDP	13
3.2	Inflation and Interest Rates	13
3.3	Employment / Unemployment	14
3.4	Consumer Spending	14
3.5	Sterling Exchange Rates	15
3.6	Conclusion	15
4.	THE MARKET	16
4.1	Definition	16
4.2	Total Market Size	16
4.3	Market History	17
4.4	Current Situation	18
4.5	Future Prospects	19
4.6	Purchase Motivation Factors For Window Coverings	22
4.7	Imports & Exports	23
4.8	Major Product Sectors	25
5.	CURTAINS	27
5.1	Market Size and Characteristics	27
5.1.1	Market History	28
5.1.2	Market at Constant Prices	30
5.1.3	Future Prospects	31
5.2	Curtain Product Sector	32
5.2.1	Ready-Made Curtains	35
5.2.2	Fabric	37
5.2.3	Custom-Made Curtains	39
5.3	Trends in Curtain Fashions	41
5.3.1	Curtain Styles	41
5.3.2	Fabric Types	42
5.3.3	Curtain Linings	42
5.4	Key Suppliers	42
5.4.1	Ready-Made Curtains	43
5.4.2	Key Fabric Suppliers	49
6.	BLINDS	57
6.1	Market Size and Characteristics	57
6.2	Future Prospects	60
6.3	Application Areas by End Use	61
6.3.1	Windows	62
6.3.2	Patio Doors	62
6.3.3	Conservatories	62
6.4	Blind Types	63
6.5	Blind Styles	63
6.5.1	Historical Trends	64
6.5.2	Current Situation	65
6.5.3	Venetian Blinds	66
6.5.4	Vertical Blinds	66
6.5.5	Roller Blinds	67
6.5.6	Soft Blinds	68
6.5.7	Pleated Blinds	68
6.6	Future Prospects	69
6.7	Key Suppliers	69
6.7.1	Supply Structure	69
6.7.2	Key Component Suppliers	72
6.7.3	Key Blinds Manufacturers	73
6.7.4	Key Conservatory Blinds Manufacturers	75
7.	NET CURTAINS	77
7.1	Market Size	77
7.2	Market Characteristics and Trends	79
7.3	Product Mix	81
7.4	Key Suppliers	83
8.	TRACKS & POLES	87
8.1	Market Size	87
8.2	Product Mix	88
8.2.1	Wooden Poles	89
8.2.2	Metal Poles	90
8.2.3	Metal Tracks	91
8.2.4	Plastic Tracks	92
8.2.5	Others	92
8.3	Key Suppliers	93
9.	DOMESTIC DISTRIBUTION	96
9.1	Definition	96
9.2	Distribution Channel Shares	96
9.3	Independents & Specialists	98
9.3.1	Independents	98
9.3.2	Specialists	99
9.4	Department Stores, Variety Stores & Co-operatives	100
9.4.1	Department Stores	100
9.4.2	Variety Stores	102
9.5	Mail Order & Catalogue Stores	103
9.6	Discount Warehouses/Furniture & Furnishing Multiples	106
9.7	DIY	108
9.8	Other Distribution Channels	109
10.	KEY MARKET INFLUENCES	110
10.1	The Housing Market	110
10.1.1	New Housebuild	110
10.2	House-Moving Levels	114
10.3	The Domestic Window Market	115
10.4	Patio Doors	115
10.5	Conservatories	116
10.6	Interest Rates and Inflation	117
10.7	Personal Disposable Income and Savings Ratio	118
10.8	Employment/Unemployment	120
10.9	Population Profile	121
11.	FUTURE PROSPECTS	122
11.1	Curtains	122
11.2	Blinds	123
11.3	Net / Lace curtains	124
11.4	Tracks And Poles	124
11.5	Distribution	124
Tables And Charts
Table 1:	Total Window Coverings Market 1990-2004 By Value (£m RSP)	10
Table 2 :	Total UK Market For Domestic Window Coverings (£m RSP) 1990-2004	17
Table 3:	Window Coverings Market by Value (£m RSP) 1990-2004 Current & Constant Prices	20
Table 4:	UK Market For Curtains & Blinds - Purchase Motivation Factors	22
Table 5 :	Imports & Exports of Curtains, Interior Blinds & Curtain/Bed Valances 1994-1999 (£m MSP)	23
Table 6:	UK Imports & Exports of Curtains and Interior Blinds By Country 1999 (£'000s MSP)	24
Table 7:	UK Window Coverings Market Sectors 1999 Mix by Value (£m RSP)	25
Table 8:	UK Market For Curtains (£m RSP) 1990-2004	27
Chart 9:	UK Market For Curtains 1990-2004 at Constant 1990 Prices (£m RSP)	30
Chart 10:	UK Curtain Market By Sector Volume & Value percent 1999	33
Table 11:	UK Market for Curtains by Type. percent Mix by Value 1988 and 1999	34
Table 12:	UK Market For Ready-Made Curtains (£m RSP) 1990-2004	35
Table 13:	UK Market For Fabric (£m RSP) 1990-2004	38
Table 14:	UK Market For Custom-Made Curtains (£m RSP) 1990-2004	40
Table 15:	Market Shares of Leading Suppliers of Ready-Made Curtains – By Value 1999	44
Table 16:	Major UK Fabric Suppliers 1999 - percent Market Share by Value	50
Table 17:	UK Domestic Blinds Market By Value (£m RSP) 1990-2004	57
Chart 18:	Comparisons of Window Covering Products By Value (£m RSP) 1990-1999	59
Chart 19:	UK Blinds Market By End Use Sector - percent by Value 1999	61
Chart 20:	Blind Types - percent Shares by Volume – 1986, 1995 & 1999	64
Table 21:	Blind Types - percent Share by Volume & Value 1999	65
Chart 22:	Supply Structure For Blinds in the Domestic Market	70
Table 23:	UK Market For Net/Lace Curtains By Value - £m RSP	78
Table 24:	UK Market For Net/Lace Curtains By 1997 - 2004 Value - £m RSP	79
Chart 25:	UK Mix of Nets By Type	82
Table 26:	Suppliers Shares of the Net Market percent Mix By Value 1999	84
Table 27:	UK Market For Tracks & Poles By 1990-2004 Value - £m RSP	87
Table 28:	Market Share By Product Type - Volume & Value 1999	89
Table 29:	Market Shares by Track & Pole Manufacturer percent by Value 1999	93
Table 30:	Distribution Of Window Coverings - 1999 percent Share by Value	97
Table 31:	Housing Completions 1990-1999 Great Britain ('000)	111
Table 32:	Housing Starts 1990-1999 Great Britain ('000)	112
Table 33:	Value of New UK Housing Output and RMI Output ('000)	113
Table 34:	Number of Property Transactions in England and Wales 1990-1999	114
Table 35:	UK Market For Patio Doors – By Volume 1994-2000	115
Table 36:	UK Domestic Market For Conservatories – By Volume	116
Chart 37:	Interest Rates and Inflation (RPI) from 1990-2000	118
Chart 38:	PDI & Savings Ratio 1984-2003	119
Chart 39:	Total Employment UK - December 1981-2000 (Millions)	120
Chart 40:	Age Distribution of the Resident UK Population 1998 (‘000)	121

EXECUTIVE SUMMARY

Product areas covered include: -

CURTAINS - Ready-mades, Custom-mades and fabric.
BLINDS - Venetian, Vertical, Roller, Soft and Pleated.
LACE/NET CURTAINS
CURTAIN SUSPENSION SYSTEMS - Wooden and Metal Poles, Metal and Plastic Tracks

These well established markets have changed substantially during the last decade. During 1999, the window coverings market returned to growth following the slight decline of 1998. The prospects for the immediate future are for moderate levels of growth, with certain sectors expected to record higher value growth than others. The key determinants for the health of the window coverings market are now the level of import penetration and level of general economic activity, but increasing in importance is the fashion and design trend element. Window coverings are now worth well over £1 billion at retail prices in 1999, their fortunes affecting a wide range of supplying and retailing companies.

The report is written by marketing professionals, with experience in the home improvements market enabling us to provide comprehensive and detailed coverage of these changing markets. The report comments not only on what is happening in the industry, but why, and whether it is likely to continue. Information is collated from a wide range of trade and other sources providing data and comment that is both specific and relevant to the market involved.

Key areas of coverage in the report include:

THE MARKET

Total Window Coverings Market - analysis of size by value, historical trends and forecasts to 2004.
Increasing impact of fashion/trends aspect of the window coverings market. Effects of current economic climate.
Import & export of curtains and interior blinds.
Analysis by major product sectors - Curtains, Blinds, Tracks & Poles and Lace/Nets.

CURTAINS

Market size - value, historical trends & future prospects. percentage shares by product type. Trends in curtain fashions and styles.
Ready-made curtains - market size by value, trends, characteristics & future prospects.
Fabric - Size of market and trends by value. Fabric types.
Custom-made curtains - market size by value, historical trends, current situation, recent developments and future prospects.
Market share analysis of key suppliers to ready-made curtain and curtain fabric markets

BLINDS

Market size and trends, current popularity of soft, roller and Venetian blinds, future prospects for total market.
Reasons for relative buoyancy in the blinds market. Custom and ready-made blinds.
Shares by major blind style, volume and value, trends in each blind style - Venetian, Vertical, Roller, Soft and Pleated blinds. Identification of growth sectors.
Supply structure - Major manufacturers, product and market positioning, review of complex distribution structure.

NET CURTAINS

Market size, current performance, trends, history, major influences, future prospects.
Reasons for purchasing nets, mix between off the roll and ready-mades, styles and designs. Market and product trends.
Key net/lace curtain suppliers, market shares.

CURTAIN SUSPENSION SYSTEMS

Market size, past and present trends, future prospects.
Share by type - wooden poles, metal poles, metal tracks, plastic tracks. Identification of growth sectors, mix changes, product trends. Changes in attitude towards curtain suspension products.
Major track and pole manufacturers, their dominance of this sector, product and market positioning.

DISTRIBUTION AND FUTURE PROSPECTS

Major channels of distribution - shares by type of outlet, areas of growth and decline, future trends.
Summary of key companies within retail distribution.
Prospects for the window coverings market - major factors influencing future performance. Potential growth areas and fashion trends.

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Last updated by Duncan Nottage 13th January 1999

The UK Window Coverings Market 2000

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